{"id":181043,"date":"2011-09-09T17:44:43","date_gmt":"2011-09-09T22:44:43","guid":{"rendered":"http:\/\/nicekicks.com\/?p=181043"},"modified":"2022-09-16T02:46:51","modified_gmt":"2022-09-16T07:46:51","slug":"back-to-the-past-the-road-to-the-nike-mag-2011-release","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/back-to-the-past-the-road-to-the-nike-mag-2011-release\/","title":{"rendered":"Back to the Past: The Road to the Nike MAG 2011 Release"},"content":{"rendered":"<p>It?s about time but it?s been worth the wait. After years of build up, the <strong>Nike MAG<\/strong> is back?from the future. The past two decades plus have seen many events that have led to this release. From the sneaker?s inception to last night?s auction, we travel through time to highlight seven moments that paved the way for this hover-ready Nike. Hop in our DMC-12 and see the steps it took to get fly.<\/p>\n<h2>November 22nd, 1989<\/h2>\n<figure id=\"attachment_181045\" aria-describedby=\"caption-attachment-181045\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-181045\" class=\"wp-caption-text\">Back To The Future II<\/figcaption><\/figure>\n<p>Following up on the success of the 1985 blockbuster, <em>Back to the Future II<\/em> released in the fall of 1989. Marty McFly, played by Michael J. Fox, was sent to 2015 to save his future children. While in the future Marty poses as his son, maneuvering on his hover-board and wearing his never-before-seen <strong>Nike Air Mag<\/strong> sneakers. Sporting an auto-lacing system and LED lights, many fans thought the Nikes to be real and expected a release. They?d have to wait a bit? <\/p>\n<p><!--nextpage--><\/p>\n<h2>April 2007<\/h2>\n<figure id=\"attachment_181151\" aria-describedby=\"caption-attachment-181151\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-181151\" class=\"wp-caption-text\">McFly 2015<\/figcaption><\/figure>\n<p>The purpose of petition multiplied by the mass reach of the Internet proved very powerful for the push towards an Air Mag retro. In April of 2007, brothers Mickey and Charles Maloof launched The McFly 2015 project online with the intent of seeing the Nike shoe on shelves. In a matter of months the site was a hit, boasting thousands of signatures and co-signs by the likes of Yahoo!, Wired, and Forbes. Many believed the projects massive success would reach the decision makers at Nike.<\/p>\n<p><!--nextpage--><\/p>\n<h2>September 11th, 2007<\/h2>\n<figure id=\"attachment_181046\" aria-describedby=\"caption-attachment-181046\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-181046\" class=\"wp-caption-text\">Kanye West &quot;Graduation&quot;<\/figcaption><\/figure>\n<p>Kanye?s classic third album, <em>Graduation<\/em>, debuted at number 1 on the charts in the fall of 2007. Takashi Murakami?s cover art saw the trademark Dropout Bear propelling in a pair of the Nike Air Mags, only adding buzz to the possiblilty of a return. The album?s intro, ?Good Morning?, featured a DeLorean reference as well as an accompanying visual with the bear sporting the Mags and hopping into the alluded car. Six months later West would announce his collaboration with Nike that would garner comparisons to Marty McFly&#8217;s Nikes due to their retro-super-future design.<\/p>\n<p><iframe loading=\"lazy\" width=\"620\" height=\"378\" src=\"http:\/\/www.youtube.com\/embed\/6CHs4x2uqcQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><!--nextpage--><\/p>\n<h2>July 2nd, 2008<\/h2>\n<figure id=\"attachment_181047\" aria-describedby=\"caption-attachment-181047\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-181047\" class=\"wp-caption-text\">Kobe Bryant poses by a DeLorean DMC-12 in the Nike Hyperdunk &quot;McFly&quot;<\/figcaption><\/figure>\n<p>The revolutionary <strong>Nike Hyperdunk<\/strong> saw Kobe Bryant jumping over an Aston Martin and jumping out of a DeLorean. For the release of the 2015 themed ?Marty McFly? Hyperdunks, the Black Mamba arrived at UNDFTD in LA sporting the BTTF inspired basketball shoes in the sporty ride. The McFly theme was a huge hit, lending its way to many Nikes, including releases like the Nike SB Zoom Tre AD and Nike 6.0 Dunk Low.<\/p>\n<figure id=\"attachment_113056\" aria-describedby=\"caption-attachment-113056\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-113056\" class=\"wp-caption-text\">&quot;Marty McFly&quot; Nike Hyperdunk<\/figcaption><\/figure>\n<p><!--nextpage--><\/p>\n<h2>August 24th, 2009<\/h2>\n<p>How would Nike follow up the success of the ?McFly? Hyperdunk? The clear choice seemed to be the <strong>Nike Hypermax<\/strong>. A spot on sample in the famous colorway had sneakerheads salivating at the potential of a release bigger and wider spread than the Hyperdunk. All systems seemed a go until the shoe was cancelled seemingly out of nowhere. While word was not made official, it was heard that Universal Studios were not fond of the shoes likeness to the Air Mag. Because these were not an official collaboration with the studio they were scrapped, although a few pairs ironically landed on eBay. Were they shattering our hopes of future McFlys or saving up for something better?<\/p>\n<figure id=\"attachment_28987\" aria-describedby=\"caption-attachment-28987\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-28987\" class=\"wp-caption-text\">Nike Hypermax &quot;McFly&quot;<\/figcaption><\/figure>\n<p><!--nextpage--><\/p>\n<h2>August 25th, 2010<\/h2>\n<figure id=\"attachment_112760\" aria-describedby=\"caption-attachment-112760\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-112760\" class=\"wp-caption-text\">Nike Air Mag ?Marty McFly? Fastening and Lighting Detail<\/figcaption><\/figure>\n<p>Could it be? The summer of 2010 saw Tiffany Beers, Michael Friton, and Tinker Hatfiled file patent papers on behalf of Nike for a shoe with an automatic lacing system similar to that of the Nike Air Mag. Spotted by <a href=\"http:\/\/dimemag.com\/2010\/08\/great-scott-tinker-hatfield-does-it-again\/\" title=\"Dime Mag\" target=\"_blank\" rel=\"noopener\">Dime<\/a> and confirmed by the <a href=\"http:\/\/www.wipo.int\/patentscope\/search\/en\/WO2009134858\" title=\"WIPO\" target=\"_blank\" rel=\"noopener\">World Intellectual Property Oranization<\/a>, the story perked the interest of sneaker lovers, movie buffs, and techies. Could it happen? Would we have to wait until 2015?<\/p>\n<p><!--nextpage--><\/p>\n<h2>September 8th, 2011<\/h2>\n<p><iframe loading=\"lazy\" width=\"620\" height=\"378\" src=\"http:\/\/www.youtube.com\/embed\/PZ6SkdkXjAQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>While we received our first look at McFly?s closet and the first hint that the Nike MAG would in fact return a day prior, September 8th will be the date that goes down in history. The Nike MAG 2011 was officially unveiled at the ?It?s About Time? event to the chagrin of sneakerheads, <em>Back to the Future<\/em> fans, and the Parkinson?s community.<\/p>\n<figure id=\"attachment_181031\" aria-describedby=\"caption-attachment-181031\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><figcaption id=\"caption-attachment-181031\" class=\"wp-caption-text\">Nike MAG 2011<\/figcaption><\/figure>\n<p>Later that night, Michael J. Fox debuted the 2011 version of his <del datetime=\"2011-09-09T14:20:57+00:00\">1989<\/del> 2015 classic on The Late Show with David Letterman. He spoke on the impact of the release, the people it would bring together, and the auction&#8217;s role in a future without Parkinson?s disease.<\/p>\n<p>Bid now <a href=\"http:\/\/rover.ebay.com\/rover\/1\/711-53200-19255-0\/1?ff3=4&#038;pub=5574660903&#038;toolid=10001&#038;campid=5336892686&#038;customid=&#038;mpre=http%3A%2F%2Fwww.ebay.com%2Fitm%2FLimited-Edition-2011-NIKE-MAG-%2F320756190632%3Fpt%3DUS_Men_s_Shoes%26hash%3Ditem4aae8f0da8\">here<\/a> and keep your hopes up for a 2015 release.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How&#8217;d we get to the Nike MAG 2011? Find out here.<\/p>\n","protected":false},"author":2415,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[618],"tags":[1207276,1204421,1207267,1207285,1207286,1207266],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back to the Past: The Road to the Nike MAG 2011 Release | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Back to the Past: The Road to the Nike MAG 2011 Release shoes. 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