{"id":175428,"date":"2011-08-08T23:23:54","date_gmt":"2011-08-09T04:23:54","guid":{"rendered":"http:\/\/nicekicks.com\/?p=175428"},"modified":"2018-05-10T23:45:39","modified_gmt":"2018-05-11T03:45:39","slug":"watch-toes-history-kanye-jayzs-sneaker-ventures","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/watch-toes-history-kanye-jayzs-sneaker-ventures\/","title":{"rendered":"Watch The Toes: A History of Kanye &#038; Jay-Z&#8217;s Sneaker Ventures"},"content":{"rendered":"<p>When it comes to kicks Jay-Z and Kanye West have been featured on more drops than anyone else in the rap game. Signatures, collabs, and samples have put both on a pedestal as tastemakers and power players in overlapping industries. Over the years, the brothers in arms have proved friends in feet <a title=\"Complex: 10 Classic Jay-Z &amp; Kanye Footwear Moments\" href=\"http:\/\/www.complex.com\/sneakers\/2011\/08\/watch-the-throne-10-classic-jay-z-and-kanye-footwear-moments\" target=\"_blank\">stepping out in style together<\/a> and even crossing their own lines. Having worked on multiple releases with numerous brands, we take a look at Yeezy and Hov?s track record in the footwear field.<\/p>\n<h2>No School in the Wild<\/h2>\n<p><strong>Shoe:<\/strong> Jay-Z x Nike Air Force 1 &#8220;All Black Everything&#8221;<br \/>\n<strong>Year:<\/strong> 2010<\/p>\n<p>Jay&#8217;s &#8220;Run This Town&#8221; quotable led to a limited run of charitable kicks. In conjunction with 2010?s World Basketball Festival, Nike teamed up with the Shawn Carter Scholarship Foundation releasing five pairs of blacked-out Forces on eBay. Students were the real winners as the funds raised went all-school-everything.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Kick Off<\/h2>\n<p><strong>Shoe:<\/strong> Reebok S. Carter<br \/>\n<strong>Year:<\/strong> 2003<\/p>\n<p>2003 was a big year for big bro. <em>The Black Album<\/em> dropped and the presumed post-rap career was started with a Reebok deal. Gucci inspiration kicked off the line on the well laced intro. The first batch kept it classy and limited while later runs relied on MLB logos and a Kanye co-sign.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Sneakers in Paris<\/h2>\n<p><strong>Shoe:<\/strong> Kanye West for Louis Vuitton Footwear Collection<br \/>\n<strong>Year:<\/strong> 2009<\/p>\n<p>The Louis Vuitton Don lived up to his name creating a sneaker collection for the upscale designer brand. Three models released (although numerous were designed) bearing the names of his close friends.?An oversized heel tab distinguished the Dune inspired Don, dual straps set off the Japser, and a boat friendly base built the Hudson.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Tinker<\/h2>\n<p><strong>Shoe:<\/strong> Kanye West x Nike Air 180<br \/>\n<strong>Year:<\/strong> 2006<\/p>\n<p>Black body, white tongue, the 180 caught jungle fever sporting a leopard backside and Dropout Bear branding. For whatever reason this sample didn&#8217;t clear, but this one-of-one did go for thousands on eBay.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Gotta Have Em<\/h2>\n<p><strong>Shoe:<\/strong> Reebok S. Carter II<br \/>\n<strong>Year:<\/strong> 2005<\/p>\n<p>Competition is Prada? While these weren&#8217;t a far departure from the original S. Dots they still represented the transition from the night club to the yacht club. Gucci garnish and tennis love proved a winning tandem once again netting the foundation for a franchise.<\/p>\n<p><!--nextpage--><\/p>\n<h2>New Jay<\/h2>\n<p><strong>Shoe:<\/strong> Reebok S. Carter B-Ball III<br \/>\n<strong>Year:<\/strong> 2008<\/p>\n<p>Four casual models led to a basketball line of the same surname. While most of the court Carters were midtop mocks, the BB 3 was performance driven and endorsed by then-Knicks guard Jamal Crawford. Jay even wore the shoe in the classic MTV interview with Nas.<\/p>\n<p><!--nextpage--><\/p>\n<h2>That&#8217;s My Kicks<\/h2>\n<p><strong>Shoe:<\/strong> Nike Air Yeezy<br \/>\n<strong>Year:<\/strong> 2009<\/p>\n<p>Ye&#8217;s first signature sneaker stomped the masses captivating bloggers, forum kids, hipsters, and street cats alike. Designed by West with help from Mark Smith, the shoe won the approval of rappers, athletes, and even Tinker Hatfield. All three colorways sold out in record time causing campouts and outrageous eBay up-charges.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Welcome to the Label<\/h2>\n<p><strong>Shoe:<\/strong> Roc-a-Fella Records x Nike Air Force 1<br \/>\n<strong>Year:<\/strong> 2004<\/p>\n<p>After Jay-Z faded to black and &#8220;retired&#8221;, Nike blessed his and Dame Dash&#8217;s record label with their own pair of Uptowns. The infamous white on whites were stamped with the Roc-a-Fella logo dropping sans chain and contract. Big chips are needed for a chance to walk in Jay&#8217;s 10.5s for a minute and a half.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Who&#8217;s Gon Cop Me<\/h2>\n<p><strong>Shoe:<\/strong> Rocawear R+ Evolution<br \/>\n<strong>Year:<\/strong> 2009<\/p>\n<p>Trend savvy and 30 something, the young exec kept business in house. The R+ Evolution took cues from the Air Yeezy and RT1, blending retro and new school fashion. An $85 price pointed at the coming of age for Rocawear footwear.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Design to Excellence<\/h2>\n<p><strong>Shoe:<\/strong> Nike Air Yeezy 2<br \/>\n<strong>Year:<\/strong> 2012<\/p>\n<p>Following up the OG Yeezy was a huge challenge. Perhaps a Tech Challenge? Aggasi inspiration and innovative materials show critical evolution on the commercial hit.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Made in Japan<\/h2>\n<p><strong>Shoe:<\/strong> Kanye West x A Bathing Ape Bapesta<br \/>\n<strong>Year:<\/strong> 2007<\/p>\n<p>Coming off the success of <em>Late Registration<\/em> and the Touch the Sky Tour, Kanye teamed up with friend Nigo to make one of the most sought after Bapes of all time. The iconic Bapesta matched chocolate and tan tones with rich red accents. Top shelf leather, two-tone stitching, and the famous Dropout Bear made for a smash hit for Mr. West and Bape alike.<\/p>\n<p><!--nextpage--><\/p>\n<h2>Why Jay Loves Ye<\/h2>\n<p><strong>Shoe:<\/strong> Reebok S. Carter Kanye West Collection<br \/>\n<strong>Year:<\/strong> 2008<\/p>\n<p>Kanye never let Jay down. When called to collaborate on foot, Yeezy painted Hov?s Reebok signature with the mix of pastels and earth tones that distinguished his early style. The collection released in spring &#8217;08 through Sportie LA.<\/p>\n<p><a title=\"watchthethrone.com\" href=\"http:\/\/watchthethrone.com\/\" target=\"_blank\"><em>Watch The Throne<\/em><\/a> is available now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Throw your sneakers in the sky if you feel the vibe.<\/p>\n","protected":false},"author":2415,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[618],"tags":[100,1725,101,920,1205896],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watch The Toes: A History of Kanye &amp; Jay-Z&#039;s Sneaker Ventures | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Where to buy Watch The Toes: A History of Kanye &amp; Jay-Z&#039;s Sneaker Ventures shoes. 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