{"id":148351,"date":"2011-02-16T16:19:46","date_gmt":"2011-02-16T22:19:46","guid":{"rendered":"http:\/\/nicekicks.com\/?p=148351"},"modified":"2022-09-16T00:47:08","modified_gmt":"2022-09-16T05:47:08","slug":"1-on-1-with-nike-graphic-designer-erick-goto","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/1-on-1-with-nike-graphic-designer-erick-goto\/","title":{"rendered":"1 on 1 with Nike Graphic Designer Erick Goto"},"content":{"rendered":"
As we inch closer and closer to NBA All-Star Weekend, Nike’s multi-sneaker All-Star Collection will continue to unravel. Within the past couple of weeks, Nike released the highly-anticipated, nine-sneaker “LA” series which included a Kobe VI and two Hyperfuse Lows inspired by East LA, Orange County and Hollywood. Next up, we will receive the 2011 NBA All-Star Signature Collection which features a lenticular-laced Kobe VI, LeBron 8 V2 and a Zoom KD III.<\/p>\n
We recently caught up with Nike Graphic Designer Erick Goto, the brilliant mind behind all of these special creations. Goto discussed the origin of the “LA” series, what each one means to him personally, and the connection between LA and the newly-developed lenticular material. He also touched on the significance of the Nike Zoom Hyperfuse Low and his reaction on seeing his creation on Conan O’Brien. Check out our 1 on 1 with Nike Graphic Designer Erick Goto<\/strong>, along with detailed photos of the LA Series and the 2011 NBA All-Star Signature Collection.<\/p>\n
Kevin Frazier interviews Erick Goto about the Nike Zoom Kobe VI "LA" Series<\/figcaption><\/figure>\n
Snkrs Day: With limitless sources of inspiration across the Los Angeles area, how did you narrow it down to just three sources of inspiration for the theme? What really inspired your idea of creating a three-part, Los Angeles series? \n<\/strong><\/p>\n
Erick Goto: The project was pretty much briefed that way to me, but I understand why. These three regions of SoCal are pretty distinct. Each has their own flavor and attitude, and their stories provided good points of distinction for each pack in the collection. It was more so my job to pin-point what made each so different. I did my research in various visual styles and trends that spoke about each area differently.<\/p>\n
Snkrs Day: In detail, how does each one of the color schemes pay tribute to the respective areas of Los Angeles? \n<\/strong><\/p>\n
Erick Goto: The “East LA” Kobe VI was a real tribute to the Dodgers fitted that almost everyone I know owns. We used ‘Drenched Blue’ to literally drench the shoe in a deeper-than-normal royal. The “OC” Kobe VI was definitely a tip of the hat to the surf-and-skate world that is huge out there. They’re not afraid of color! Plus, we wanted to switch it up from the neutrals. We have a lot of those coming in the future. The “Hollywood” Kobe VI was inspired by the original 3D glasses in red and blue.<\/p>\n
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“Each has their own flavor and attitude, and their stories provided good points of distinction for each pack in the collection.”<\/h1>\n
Snkrs Day: It seems as if the “3D” Nike Zoom Kobe VI has garnered the most attention out of those three. How did it feel to see your creation in Kobe’s hands on the Conan O’ Brien Show?<\/strong><\/p>\n
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Erick Goto: Man, that was a trip! I couldn’t have been more surprised, overwhelmed or happy to see it on that show. Conan is my favorite late night television host!<\/p>\n
Snkrs Day: We read somewhere that you took cues from the movie industry when creating these special colorways for the LA Series and the All-Star Collection. Are they any specific movies or movie industry elements that inspired you? \n<\/strong><\/p>\n
Erick Goto: Of course, the Hollywood version is a throwback to 3D movies and how they first started. We used the anaglyphic red and blue 3D because that’s the type of 3D we all grew up with. With the All-Star Collection, it was more about creating visual effect on a static product. There was something cool in the way lenticular tricks the eyes.<\/p>\n
Nike Basketball "2011 NBA All-Star" Signature Collection<\/figcaption><\/figure>\n
Click here to page two of our 1 on 1 with Nike Graphic Designer Erick Goto. \n<\/p>\n
Kobe Bryant talks about the "3D" Nike Zoom Kobe VI on The Conan O'Brien Show<\/figcaption><\/figure>\n
Snkrs Day: So, you are a Los Angeles-based artist and you went to UCLA. Which part of the LA Series holds a special place in your heart? <\/strong><\/p>\n
Erick Goto: I did grow up in East LA, so that would be my default answer. But, I do see something cool in each shoe. Orange County is the bold color expression, East LA is all about the pride for my city, and Hollywood is about my love for media and design.<\/p>\n
Snkrs Day: Why was the Nike Zoom Hyperfuse Low chosen to accompany the LA Series Kobe VI colorways instead of other Nike Basketball models such as the Nike Air Max Fly By, the Nike Zoom Hyperfuse and the Nike Hyperdunk 2010? \n<\/strong><\/p>\n
Erick Goto: The Hyperfuse Low was chosen because it’s the perfect shoe to rock on and off the court. Comfort, great construction and a really color-friendly silhouette were all reasons we wanted to execute on this shoe. Also, it looks great with a pair of shorts! Summertime is right around the corner!<\/p>\n
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“I do see something cool in each shoe. Orange County is the bold color expression, East LA is all about pride for my city and Hollywood is about my love for media and design.”<\/h1>\n
Snkrs Day: Last year, we saw a rustic wood-grain pattern grace all of the Nike Basketball shoes in the All Star series representing Texas. This year, the three signatures, Lebron 8 V2, Kobe VI, and KD III, all feature a lenticular, hologram material. Does this material have a tieback story to LA? What made you go in this direction for the 2011 All-Star Collection? \n<\/strong><\/p>\n
Erick Goto: Well, there are number of reasons we gravitated towards this direction.. In terms of connecting to LA, the lenticular is somewhat of an extension of what we did with the 3D shoe. We wanted to stress the theme of “visual effects”. In terms of using it in performance shoes, it’s a material that we haven’t really executed on our silhouettes, and it makes the shoe look like it’s constantly in motion. You’ll notice that we have reinforced the notion of a color shifting property by adding some organic gradients in the uppers of the Kobe and Lebron. We have to maintain performance integrity, but we achieved the look with sublimation.<\/p>\n
Snkrs Day: Have you heard any of the reactions of Kobe Bryant, Kevin Durant and LeBron James on these designs? \n<\/strong><\/p>\n
Erick Goto: I’ve only heard about KD’s reaction. He thought they were fire!<\/p>\nNike Zoom Hyperfuse Low "LA" Series<\/figcaption><\/figure>\n
Click here to check out detailed photos of the Nike Zoom Kobe VI “LA” Series \n<\/p>\n
Nike Zoom Kobe VI “LA” Series<\/h3>\nNike Zoom Kobe VI "East LA"<\/figcaption><\/figure>\nNike Zoom Kobe VI "East LA"<\/figcaption><\/figure>\nNike Zoom Kobe VI "East LA"<\/figcaption><\/figure>\nNike Zoom Kobe VI "East LA"<\/figcaption><\/figure>\nNike Zoom Kobe VI "East LA"<\/figcaption><\/figure>\nNike Zoom Kobe VI "East LA"<\/figcaption><\/figure>\nNike Zoom Kobe VI "East LA"<\/figcaption><\/figure>\nNike Zoom Kobe VI "East LA"<\/figcaption><\/figure>\nNike Zoom Kobe VI "OC"<\/figcaption><\/figure>\nNike Zoom Kobe VI "OC"<\/figcaption><\/figure>\nNike Zoom Kobe VI "OC"<\/figcaption><\/figure>\nNike Zoom Kobe VI "OC"<\/figcaption><\/figure>\nNike Zoom Kobe VI "OC"<\/figcaption><\/figure>\nNike Zoom Kobe VI "3D Hollywood"<\/figcaption><\/figure>\nNike Zoom Kobe VI "3D Hollywood"<\/figcaption><\/figure>\nNike Zoom Kobe VI "3D Hollywood"<\/figcaption><\/figure>\nNike Zoom Kobe VI "3D Hollywood"<\/figcaption><\/figure>\nNike Zoom Kobe VI "3D Hollywood"<\/figcaption><\/figure>\nNike Zoom Kobe VI "3D Hollywood"<\/figcaption><\/figure>\nNike Zoom Kobe VI "3D Hollywood"<\/figcaption><\/figure>\nNike Zoom Kobe VI "3D Hollywood"<\/figcaption><\/figure>\n
Click here to check out detailed photos of the Nike “2011 NBA All-Star” Signature Collection. \n<\/p>\n
Nike “2011 NBA All-Star” Signature Collection<\/h3>\nNike Zoom Kobe VI "All-Star"<\/figcaption><\/figure>\nNike Zoom Kobe VI "All-Star"<\/figcaption><\/figure>\nNike Zoom Kobe VI "All-Star"<\/figcaption><\/figure>\nNike Zoom Kobe VI "All-Star"<\/figcaption><\/figure>\nNike Zoom Kobe VI "All-Star"<\/figcaption><\/figure>\nNike LeBron 8 V2 "All-Star"<\/figcaption><\/figure>\nNike LeBron 8 V2 "All-Star"<\/figcaption><\/figure>\nNike LeBron 8 V2 "All-Star"<\/figcaption><\/figure>\nNike LeBron 8 V2 "All-Star"<\/figcaption><\/figure>\nNike LeBron 8 V2 "All-Star"<\/figcaption><\/figure>\nNike Zoom KD III ?All-Star?<\/figcaption><\/figure>\nNike Zoom KD III ?All-Star?<\/figcaption><\/figure>\nNike Zoom KD III ?All-Star?<\/figcaption><\/figure>\nNike Zoom KD III ?All-Star?<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"
As we inch closer and closer to NBA All-Star Weekend, Nike’s multi-sneaker All-Star Collection will continue to unravel. Within the…<\/p>\n","protected":false},"author":149,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[618,1224791],"tags":[1225736,1203380],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n
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