{"id":134836,"date":"2010-12-08T23:23:10","date_gmt":"2010-12-09T05:23:10","guid":{"rendered":"http:\/\/nicekicks.com\/?p=134836"},"modified":"2022-09-16T00:05:32","modified_gmt":"2022-09-16T05:05:32","slug":"1-on-1-with-rick-williams-burn-rubber","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/1-on-1-with-rick-williams-burn-rubber\/","title":{"rendered":"1 on 1 with Burn Rubber’s Rick Williams"},"content":{"rendered":"

Over the years, we have witnessed a ton of special New Balance MT580 releases whether it be a collaboration or a general release of a timeless colorway. However, only a few have had a great impact on the sneaker culture like the recently released Burn Rubber x New Balance MT580<\/strong>.<\/p>\n

This collaborative effort, between New Balance and Metro Detroit’s leading sneaker resource Burn Rubber, sold out at almost every retailer worldwide and is considered one of, if not the best New Balance release of the year.<\/p>\n

We recently talked with Burn Rubber owner Rick Williams about his groundbreaking design and how it came about. In this in-depth interview, Williams discusses the design process of the Burn Rubber x New Balance MT580, the significance of each design cue and what this joint effort means to the Detroit Metro area. View 1 on 1 with Burn Rubber’s Rick Williams<\/strong> below.<\/p>\n

Burn Rubber x New Balance MT580<\/figcaption><\/figure>\n

Snkrs Day: We read, recently, that, upon getting the call from New Balance, you were so eager to work on the design that you started on a makeup before you received the template. Did you already know what model you wanted to collaborate on prior to any details given by New Balance?<\/strong><\/p>\n

Rick Williams: Yes. New Balance has basically been one of my favorite sneakers forever. I recently posted some pictures of my MT580 Collection on my website, so I’ve been collecting that shoe for a long time. I’ve always said, when the day comes where I’m able to do a collaboration with New Balance, I’m doing the MT580 first. So when the opportunity presented itself, I wanted to do the 580. When we got the ok to do the collab, it took them awhile to get us the template, so I created one from scratch and posted it on my website. I took a picture of one of my shoes and created my own template. They ended up using my creations instead of the one they made.<\/p>\n

Snkrs Day: How long did it take to design the primary sample? What did the primary sample lack that the finished product has?<\/strong><\/p>\n

Rick Williams: The only difference between the final product and the first sample is the placement of the New Balance logo. The design didn’t take that long though. The templates took awhile, but Ro (Rick Williams’ business partner) and I sat down and went through a couple of designs. We probably did that in about a day.<\/p>\n

Snkrs Day: Why was the New Balance MT580 selected as the base for this collaboration? Why is it such a special sneaker in your eyes?<\/strong><\/p>\n

Rick Williams: It’s just my favorite shoe. I kind of just fell in love with that shoe. I love all of the colorways from back in the day. I’m a fan of Mita Sneakers. I’m a fan of the joints they did with Stussy and UNDFTD. It’s just basically my favorite shoe. The design, how the tongue is and the midsole are some of my favorite qualities of the shoe.<\/p>\n

Snkrs Day: So, what is your favorite New Balance MT580 release ever? Obviously, besides the one you just created.<\/strong><\/p>\n

Rick Williams: UNFDTD did a collaboration with Stussy, Hectic and New Balance called the “3 the Hard Way” Collection, and my favorite one was called the “Jimmie”. That’s my favorite. Around the time those released, my grandfather died and that was his name.<\/p>\n\n\n\n
<\/span><\/p>\n

“I’ve always said, when the day comes where I’m able to do a collaboration with New Balance, I’m doing the MT580 first. So when the opportunity presented itself, I wanted to do the 580.”<\/h1>\n

– Rick Williams<\/h1>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n

Hectic? x UNDFTD x Stussy x New Balance MT580 "3 the Hard Way"<\/figcaption><\/figure>\n

Snkrs Day: Your New Balance MT580 features a predominant, subtle color scheme of grey, black and white; yet, the orange hints play a big part in its appeal. What is the significance of this particular color scheme? <\/strong><\/p>\n

Rick Williams: Well, those are kind of the colors on our website: shades of black, grey, white and all of the accents are orange. Those are kind of our corporate colors sort of like McDonald’s has red and yellow. So, that is why we went with those colors. Even in our store, we have a lot of grey, white and black.<\/p>\n

To read page 2 of the interview click here.<\/p>\n

Snkrs Day: Your New Balance MT580 also possesses a ton of unique texture\/pattern characteristics. Reflective 3M, suede, argyle, mesh and a gum bottom are all apart of your design. It seems as if you favor materials over colors. Were you going for a more materialized construction with this shoe? Was that the focal point of this collaborative effort?<\/strong><\/p>\n

Rick Williams: Definitely. Every time me and my business partner Ro go to business meetings, his favorite thing is 3M. So, that was a must when we came up with the design. We had to add 3M. It’s kind of like a shop favorite. As for the gum sole, all of our favorite shoes have gum bottoms.<\/p>\n

Snkrs Day: Argyle is a pattern we rarely see on sneaker design. What motivated you to go with this unique pattern? <\/strong><\/p>\n

Rick Williams: The argyle was a good way for us to incorporate all of our colors within the shop. It was a dope pattern that let us basically incorporate everything.<\/p>\n

Burn Rubber x New Balance MT580 Argyle Inner lining<\/figcaption><\/figure>\n

Snkrs Day: We heard that you were inspired by a few things in regards to this creation such as your shop and other sneakers. What other shoes entered your thought process when designing this New Balance MT580?<\/strong><\/p>\n

Rick Williams: Basically, it wasn’t any particular shoe. One of the shoes we thought of was the Air Force 1s with the gum bottom (white and black). Those are classic shoes, and that’s what we were thinking about when we added the gum bottom. As for the 3M, we were inspired by a bunch of shoes we have in our collection that feature 3M. So, we had to have 3M for this project. It wasn’t a particular shoe though. It wasn’t inspired by the Jordan 1, like we’ve seen? from shoes in the past. It was more like different elements of shoes we love, so we tried to incorporate those things in our design.<\/p>\n\n\n\n
<\/span><\/p>\n

“Every time me and my business partner Ro go to business meetings, his favorite thing is 3M. So, that was a must when we came up with the design. We had to add 3M. It’s kind of like a shop favorite.”<\/h1>\n

– Rick Williams<\/h1>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Snkrs Day: This shoe is basically an introduction to your brand for those sneaker enthusiasts who didn’t know you existed. The image of a chef has become your official logo, and you have placed it on the hangtag of this shoe. How did the chef logo come about? Who thought of this logo? <\/strong><\/p>\n

Rick Williams: When we me and my business partner bought the store, it was a friend of mine that worked here named Paul. He is an artist and he went to design school; he now works for DC Shoes. He had a drawing that I found, and we really liked it. At the time, we were thinking about having a mascot. The original design is a chef. It’s kind of like the maid robot on The Jetsons. The shop and our name is more inspired by the auto culture, but the logo tends to throw them for a loop. It just gives us another element to give the people something to talk about. It kind of took on a life of its own. It was something we thought would be a dope design for a hat, and then everybody kept asking for it. Big Sean kept asking for it. It then became our mascot.<\/p>\n

Burn Rubber x New Balance MT580 Chef Logo<\/figcaption><\/figure>\n

Snkrs Day: Speaking of Big Sean, we just interviewed him a couple of months ago. What was his reaction to the Burn Rubber x New Balance MT580? <\/strong><\/p>\n

Rick Williams: Well, Sean wasn’t really able to be here for the drop. He’s been out of town. Honestly, I don’t know exactly what he thinks about it. I know he was excited and wants a pair. We’ve talked every once in awhile but since we were so busy with all of this, I haven’t had the chance to kick it with him about it.<\/p>\n

To read the rest of the interview click here.
\n<\/p>\n

<\/strong>
Burn Rubber<\/figcaption><\/figure>\n

Snkrs Day: Your shop, Burn Rubber, has now been serving the Metro Detroit sneaker enthusiasts since 2004, and this is your first major collaboration with a sneaker brand. How does it feel to have New Balance, one of your personal favorite brands, collaborate with you for your first major joint effort?<\/strong><\/p>\n

Rick Williams: It’s amazing. It’s almost unreal. I was talking to somebody the other day and just telling them how it is such a blessing. So many people want this opportunity, and for us to be blessed with it is amazing. We are definitely grateful for the opportunity, and we’re grateful that people loved it. It sold out pretty much everywhere. It’s just a real good situation. It feels real good.<\/p>\n

Snkrs Day: In addition to this Burn Rubber x New Balance MT580 release, you also involved your brand in a major campaign called Detroit Riots earlier this year, which was inspired by the city?s Riots of 1967. Which opportunity will leave the biggest impact on the Metro Detroit area?<\/strong><\/p>\n

Rick Williams: I think they were two different things. I think they both have a big impact in their own way. The Detroit Riots gave us the opportunity to get with a company (Acapulco Gold) that we respected and love, and we wanted to bring light to an event that happened in Detroit. Not really bring light to it but raise awareness. This shoe, in contrast, was more about Burn Rubber and will introduce Burn Rubber to the world. Not everybody knew about us, but now many more people know about us, seeing as though the shoe released worldwide, not just in the US.<\/p>\n

Burn Rubber x Acapulco Gold Detroit Riots Campaign<\/figcaption><\/figure>\n

Snkrs Day: As we all know, Chuck Taylors are worn excessively on the west coast and Foamposite sneakers are seen heavily on the east coast. Are New Balances worn a lot in the Metro Detroit area? If not, do you think your collaboration will increase the popularity of this brand in your demographic?<\/strong><\/p>\n

Rick Williams: New Balance is worn but, of course, we all know Nike kind of has the lion share of the market. So this was an opportunity for us to help raise awareness of the appeal of New Balance in the Michigan market and the Metro Detroit area.<\/p>\n

Snkrs Day: Now that this release is behind you, what other collaborations or future projects do you have in store for the sneaker community? <\/strong><\/p>\n

Rick Williams: Well, we’re working on some more things, and I’m sure we’ll do more work with New Balance in the future. We have some other things in the works. Follow us on Twitter (@BurnRubber<\/a>) and visit our website<\/a>. We’ll let you know all of that stuff.<\/p>\n

Click here to view detailed photos of the Burn Rubber x New Balance MT580.<\/p>\n

<\/p>\n

Burn Rubber x New Balance MT580 Detailed Photos<\/strong><\/h3>\n
<\/strong>
Burn Rubber x New Balance MT580BR<\/figcaption><\/figure>\n
<\/strong>
Burn Rubber x New Balance MT580BR<\/figcaption><\/figure>\n
<\/strong>
Burn Rubber x New Balance MT580BR<\/figcaption><\/figure>\n
<\/strong>
Burn Rubber x New Balance MT580BR Hangtag<\/figcaption><\/figure>\n
<\/strong>
Burn Rubber x New Balance MT580BR Debray<\/figcaption><\/figure>\n
<\/strong>
Burn Rubber x New Balance MT580BR<\/figcaption><\/figure>\n
<\/strong>
Included Laces (Grey, White, Black & Argyle)<\/figcaption><\/figure>\n
<\/strong>
Burn Rubber x New Balance MT580BR Argyle Liner & Sole<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

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