{"id":1293801,"date":"2024-12-03T21:22:07","date_gmt":"2024-12-04T03:22:07","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1293801"},"modified":"2024-12-04T10:51:57","modified_gmt":"2024-12-04T16:51:57","slug":"nike-shuttering-rtfkt-a-bold-move-away-from-the-virtual-sneaker-frontier","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-shuttering-rtfkt-a-bold-move-away-from-the-virtual-sneaker-frontier\/","title":{"rendered":"Nike Pulls Plug on RTFKT: What This Means For Nike and Digital Sneakers"},"content":{"rendered":"\n

In a move that signals a shift in priorities, Nike<\/a> has announced the closure of its virtual sneaker brand, RTFKT<\/a>, effective in 2025. The news marks the end of a short but impactful chapter in the world of Web3 and digital fashion. RTFKT, which was acquired by Nike in late 2021<\/a>, was celebrated for its innovative approach to combining blockchain technology, non-fungible tokens (NFTs), and virtual sneaker design. However, its journey highlights the complexities of marrying traditional sneaker culture with the metaverse.<\/p>\n\n\n\n

RTFKT, once the shining star of Web3, now shutting down\u2014just 3 years after being acquired by @Nike<\/a> in Dec 21. I minted several #CloneX<\/a> and always appreciated how they overdelivered.

It's sad to see no further development, leaving us with many questions: Is Nike behind this, or\u2026
pic.twitter.com\/8FSBr7wxpa<\/a><\/p>— ?onzo ? (@0xBonzo) December 2, 2024<\/a><\/blockquote>