{"id":1286015,"date":"2024-09-30T13:30:40","date_gmt":"2024-09-30T18:30:40","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1286015"},"modified":"2024-09-30T13:30:42","modified_gmt":"2024-09-30T18:30:42","slug":"lvmh-sells-off-white-to-bluestar-alliance","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/lvmh-sells-off-white-to-bluestar-alliance\/","title":{"rendered":"LVMH Sells OFF-WHITE to Bluestar Alliance"},"content":{"rendered":"\n<p>LVMH, the fashion luxury house that oversees a plethora of brands, is selling its stake in <a href=\"\/brand\/off-white\">OFF-WHITE<\/a> to Blue Star Alliance, according to <em><a href=\"https:\/\/www.businessoffashion.com\/articles\/luxury\/lvmh-sells-off-white-brand-to-bluestar-alliance\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Business of Fashion<\/a><\/em>. <\/p>\n\n\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">BREAKING ?<\/p>\n<p>LVMH has sold OFF-WHITE to Bluestar Alliance, a New York-based brand management company who operates labels such as Scotch &amp; Soda, Hurley, + Bebe ? <a href=\"https:\/\/t.co\/FGLYqz0U0F\">pic.twitter.com\/FGLYqz0U0F<\/a><\/p>\n<p>&mdash; Snkrs Day (@snkrsday) <a href=\"https:\/\/twitter.com\/nicekicks\/status\/1840819722662694959?ref_src=twsrc%5Etfw\">September 30, 2024<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/p>\n\n\n\n<p>In 2021, LVMH acquired a 60 percent stake in Off-White LLC. The brand is still under a licensing agreement with the New Guards Group that it can renegotiate or terminate in 2026.<br \/><br \/>The sale comes amid OFF-WHITE&#8217;s struggles to regain the relevance it had under founder <a href=\"\/tag\/virgil-abloh\">Virgil Abloh<\/a>, who died in 2021. The company has seen its cultural cachet decline, while a push into luxury under LVMH and new creative director Ib Kamara has &#8220;confused its core customers,&#8221; <em>BOF<\/em> writes.<\/p>\n\n\n\n<p>Stay tuned to <a href=\"http:\/\/instagram.com\/nicekicks\">Snkrs Day<\/a> on Instagram and the <a href=\"\/sneaker-release-dates\">sneaker release dates<\/a> page to stay on top of the latest news and drops. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>LVMH, the fashion luxury house that oversees a plethora of brands, is selling its stake in OFF-WHITE to Blue Star&hellip;<\/p>\n","protected":false},"author":328301,"featured_media":1286016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1232755],"tags":[1223980],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LVMH Sells OFF-WHITE to Bluestar Alliance | Snkrs Day<\/title>\n<meta name=\"description\" content=\"LVMH is selling its stake in OFF-WHITE as the brand struggles in its post-Virgil Abloh era. Learn more on Snkrs Day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/lvmh-sells-off-white-to-bluestar-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LVMH Sells OFF-WHITE to Bluestar Alliance\" \/>\n<meta property=\"og:description\" content=\"LVMH is selling its stake in OFF-WHITE as the brand struggles in its post-Virgil Abloh era. Learn more on Snkrs Day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/lvmh-sells-off-white-to-bluestar-alliance\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-30T18:30:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T18:30:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2024\/09\/lvmh-sells-off-white-to-bluestar-alliance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luis Torres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LTOnDaTrack\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luis Torres\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/lvmh-sells-off-white-to-bluestar-alliance\/\",\"url\":\"https:\/\/www.snkrsday.com\/lvmh-sells-off-white-to-bluestar-alliance\/\",\"name\":\"LVMH Sells OFF-WHITE to Bluestar Alliance | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/lvmh-sells-off-white-to-bluestar-alliance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/lvmh-sells-off-white-to-bluestar-alliance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2024\/09\/lvmh-sells-off-white-to-bluestar-alliance.jpg\",\"datePublished\":\"2024-09-30T18:30:40+00:00\",\"dateModified\":\"2024-09-30T18:30:42+00:00\",\"description\":\"LVMH is selling its stake in OFF-WHITE as the brand struggles in its post-Virgil Abloh era. 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