{"id":1284861,"date":"2024-09-19T11:02:23","date_gmt":"2024-09-19T16:02:23","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1284861"},"modified":"2024-09-19T13:53:38","modified_gmt":"2024-09-19T18:53:38","slug":"kyrie-irving-anta-hela-style-shoe","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/kyrie-irving-anta-hela-style-shoe\/","title":{"rendered":"FIRST LOOK: Kyrie Irving’s ANTA HELA Style Shoe"},"content":{"rendered":"\n

Kyrie Irving<\/a> and ANTA<\/a> continue to build on their historic partnership as the all-new ANTA HELA Style<\/a> shoe was recently unveiled in a multitude of colorways.<\/p>\n\n\n\n

Following the release of the ANTA KAI 1<\/a>, his first performance signature shoe, the brand will also dip into lifestyle with the HELA Style model. <\/p>\n\n\n\n

After parting ways with Nike<\/a> in 2022, Irving, one of the NBA’s most electrifying point guards, signed a long-term deal with ANTA in July 2023. The deal positioned him not only as a signature athlete but also granted him a leadership role as the Chief Creative Officer<\/a>. The partnership gives Irving greater creative control, allowing him to have a direct influence on design, product development, and brand marketing.<\/p>\n\n\n

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FIRST LOOK at the Kyrie Irving\u2019s ANTA HELA Style shoe ? pic.twitter.com\/VafO9aJrZ6<\/a><\/p>\n

— Snkrs Day (@snkrsday) September 19, 2024<\/a><\/p><\/blockquote>\n