<\/figure>\n<\/figure>\n\n\n\nNow, the brand looks towards the W as momentum in the league, and women’s sports overall, continues. <\/p>\n\n\n\n
This season, Sheldon has worn Player Exclusive versions of the IO:01 and will continue to wear it leading up to her signature shoe.<\/p>\n\n\n\n
In addition to her own HOLO model, Sheldon will have equity in the company as well as base compensation and royalties.<\/p>\n\n\n\n\n <\/figure>\n\n\n\n <\/figure>\n<\/figure>\n\n\n\nWe spoke with Sheldon about what it means to join HOLO, the significance of her signature shoe, and more.<\/p>\n\n\n\n
Read the interview below. <\/p>\n\n\n\n
\n\n\n\nSnkrs Day: What about HOLO drew you to join the brand?<\/strong><\/p>\n\n\n\nJacy Sheldon: From the very first interaction, it was clear that HOLO not only talks about their core values of family, loyalty, grit, purpose, leadership, and being fearless, but they live it. This alignment of values with my mission of making a difference on and off the court made it a perfect match. <\/p>\n\n\n\n\n <\/figure>\n<\/figure>\n\n\n\nHOLO felt like a natural extension of who I am and what I strive to achieve, both personally and professionally.\u00a0<\/p>\n\n\n\n
NK: How significant is this deal for not only yourself but the growth of the WNBA and the momentum in women’s sports in general?<\/strong><\/p>\n\n\n\nJacy Sheldon:<\/strong>\u00a0For me, it\u2019s a symbol of the journey and the support I\u2019ve received from my family, teammates, and fans. It\u2019s about more than just a shoe; it\u2019s about breaking barriers and setting new standards.\u00a0 <\/p>\n\n\n\n\n <\/figure>\n<\/figure>\n\n\n\nI hope my signature shoe will be a symbol of what\u2019s possible for young girls who dream of playing professional sports. It\u2019s about showing them that with grit, determination, and purpose, they too can achieve their dreams. I want this shoe to remind them that they belong on this stage and that they are valued.\u00a0<\/p>\n\n\n\n
NK: What can fans look forward to with this deal?<\/strong><\/p>\n\n\n\nJacy Sheldon:<\/strong>\u00a0Long term I am looking forward to the influence of our core values including the message, \u201cI get to!\u201d and my sister Emmy\u2019s words, \u201cDon\u2019t ever give up.\u201d \u00a0This drives the need for the dedication to continuous innovation, shoe expansion, and especially empowering future generations of athletes. <\/p>\n\n\n\nI can\u2019t express enough how excited I am to be working with the HOLO family. I can\u2019t wait to put our vision into motion.\u00a0<\/p>\n\n\n\n\n <\/figure>\n<\/figure>\n\n\n\n \n\n\n\nSheldon’s inaugural signature shoe will release in 2025. <\/em><\/p>\n\n\n\nKeep it locked to Snkrs Day<\/a> on Instagram and the sneaker release dates<\/a> page to stay on top of the latest news and drops. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Her deal also includes equity in the footwear brand. Dallas Wings rookie Jacy Sheldon is the latest WNBA athlete to…<\/p>\n","protected":false},"author":328301,"featured_media":1278795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1261400,1261401,1210840],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n
Jacy Sheldon is Getting a Signature Shoe with HOLO | Snkrs Day<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n