{"id":1274065,"date":"2024-07-22T11:05:51","date_gmt":"2024-07-22T16:05:51","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1274065"},"modified":"2024-07-22T20:54:40","modified_gmt":"2024-07-23T01:54:40","slug":"kevin-durants-nikes-winning-isnt-for-everyone-campaign-snub","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/kevin-durants-nikes-winning-isnt-for-everyone-campaign-snub\/","title":{"rendered":"Kevin Durant&#8217;s Absence in Nike&#8217;s &#8220;Winning Isn&#8217;t For Everyone&#8221; Campaign: A Snub Felt Deeply"},"content":{"rendered":"\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Kevin_Durant\">Kevin Durant<\/a>, a three-time Olympic gold medalist and a key figure in the <a href=\"\/nike\/nike-basketball\">Nike Basketball<\/a> lineup, has been notably absent from Nike&#8217;s latest <a href=\"https:\/\/www.instagram.com\/nike\/reel\/C9m16l1O_eo\/\">&#8220;Winning Isn&#8217;t For Everyone&#8221;<\/a> campaign, released ahead of the <a href=\"https:\/\/olympics.com\/en\/paris-2024\">2024 Olympics<\/a>. This omission has sparked widespread speculation and conversation, especially considering Durant&#8217;s longstanding relationship with the brand and his significant contributions to Team USA&#8217;s basketball success.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Kevin Durant\u2019s Instagram Stories following his initial call out of Nike snubbing him from its Olympic commercial ? <a href=\"https:\/\/t.co\/6ifmxjB3y7\">https:\/\/t.co\/6ifmxjB3y7<\/a> <a href=\"https:\/\/t.co\/Lwn0bS8K7z\">pic.twitter.com\/Lwn0bS8K7z<\/a><\/p>&mdash; Snkrs Day (@snkrsday) <a href=\"https:\/\/twitter.com\/nicekicks\/status\/1814401804865810910?ref_src=twsrc%5Etfw\">July 19, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.snkrsday.com\/tag\/kevin-durant\/\">Durant<\/a> publicly commented on Instagram stories pointing out that he had been with the brand &#8220;every step of the way.&#8221; Despite his absence from the campaign, Nike is still set to release the <a href=\"https:\/\/www.snkrsday.com\/nike-kd-17-usa-fj9487-101\/\">KD 17 &#8220;USA&#8221; sneakers<\/a>, which align with the Olympic theme, indicating that Durant&#8217;s influence and marketability remain strong within the brand&#8217;s product lines.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2024\/06\/Nike-KD-17-USA-FJ9487-101-01.jpg\" alt=\"Nike KD 17 &quot;USA&quot; FJ9487-101\" class=\"wp-image-1270465\" srcset=\"https:\/\/www.snkrsday.com\/files\/2024\/06\/Nike-KD-17-USA-FJ9487-101-01.jpg 1080w, https:\/\/www.snkrsday.com\/files\/2024\/06\/Nike-KD-17-USA-FJ9487-101-01-750x500.jpg 750w, https:\/\/www.snkrsday.com\/files\/2024\/06\/Nike-KD-17-USA-FJ9487-101-01-325x217.jpg 325w, https:\/\/www.snkrsday.com\/files\/2024\/06\/Nike-KD-17-USA-FJ9487-101-01-768x512.jpg 768w, https:\/\/www.snkrsday.com\/files\/2024\/06\/Nike-KD-17-USA-FJ9487-101-01-200x133.jpg 200w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>The exclusion from the campaign has led to debates about Nike&#8217;s marketing strategies and the recognition of athletes who have consistently excelled on the international stage. Many believe that Durant&#8217;s legacy and achievements warranted his inclusion, and his fans have voiced their support for the athlete across various platforms.<\/p>\n\n\n\n<p>The situation also received some public comments, albeit indirect, from Kevin Durant&#8217;s long-time agent and partner <a href=\"https:\/\/www.instagram.com\/richkleiman\/?hl=en\">Rich Kleiman<\/a> sharing a photo of KD in a photoshoot for the KITH x USA Basketball capsule with the caption &#8220;It is so nice to be seen.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2024\/07\/GS4NdZoWIAAhlZO.jpeg\" alt=\"\" class=\"wp-image-1274068\" srcset=\"https:\/\/www.snkrsday.com\/files\/2024\/07\/GS4NdZoWIAAhlZO.jpeg 1080w, https:\/\/www.snkrsday.com\/files\/2024\/07\/GS4NdZoWIAAhlZO-400x500.jpeg 400w, https:\/\/www.snkrsday.com\/files\/2024\/07\/GS4NdZoWIAAhlZO-220x275.jpeg 220w, https:\/\/www.snkrsday.com\/files\/2024\/07\/GS4NdZoWIAAhlZO-768x960.jpeg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>As the Olympics approach, it will be interesting to see how this situation evolves and whether Durant will address the omission more directly. <\/p>\n\n\n\n<p>For now, the sneaker community and basketball fans alike continue to rally behind Durant, acknowledging his invaluable contributions to the sport and his enduring partnership with Nike.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kevin Durant, a three-time Olympic gold medalist and a key figure in the Nike Basketball lineup, has been notably absent&hellip;<\/p>\n","protected":false},"author":3328,"featured_media":1274069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1224791,1225493],"tags":[1083,4],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Durant Left Out of Nike&#039;s &quot;Winning Isn&#039;t For Everyone&quot; Campaign | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Kevin Durant was not included in Nike&#039;s latest ad campaign ahead of the 2024 Olympics. The 3-time Gold Medalist expressed his frustrations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/kevin-durants-nikes-winning-isnt-for-everyone-campaign-snub\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Durant&#039;s Absence in Nike&#039;s &quot;Winning Isn&#039;t For Everyone&quot; Campaign: A Snub Felt Deeply\" \/>\n<meta property=\"og:description\" content=\"Kevin Durant was not included in Nike&#039;s latest ad campaign ahead of the 2024 Olympics. 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