{"id":1273101,"date":"2024-07-14T07:00:00","date_gmt":"2024-07-14T12:00:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1273101"},"modified":"2024-07-14T07:02:06","modified_gmt":"2024-07-14T12:02:06","slug":"how-adidas-won-copa-america-2024-argentina-colombia","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/how-adidas-won-copa-america-2024-argentina-colombia\/","title":{"rendered":"How adidas Won The Copa Am\u00e9rica"},"content":{"rendered":"\n
Before Argentina and Colombia took the pitch, the Three Stripes already secured the W.<\/h6>\n\n\n\n
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adidas<\/a>‘ stake in football is undeniable, dating back to the 1954 World Cup Final when Three Stripes founder Adi Dassler implemented removable studs to the boots of West Germany’s squad leading them to a David-and-Goliath-like victory over Hungary. <\/p>\n\n\n\n

In the 70 years that have followed, the German-based brand has been at the forefront of football’s most iconic moments, teams, innovations, and more. <\/p>\n\n\n\n

The 2024 Copa Am\u00e9rica is no different.<\/p>\n\n\n\n

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On July 14, Argentina and Colombia will face each other on the pitch in Miami, representing South American football excellence and adidas’ reign in international football as the Three Stripes power both national teams in what might be the brand’s most football-influential year in over a decade.<\/p>\n\n\n\n

Here’s how adidas already won Copa Am\u00e9rica. <\/p>\n\n\n\n

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The Faces of adidas Football<\/h2>\n\n\n\n

Both Argentina and Colombia are chasing history on Sunday.<\/p>\n\n\n\n

La<\/em> Albiceleste <\/em>is striving for its 16th Copa Am\u00e9rica title as the defending Copa Am\u00e9rica and World Cup champions also look to secure their third-straight international trophy with the help of Lionel Messi<\/a>.<\/p>\n\n\n\n

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On the other side of the ball are Luis D\u00edaz and Los Cafeteros<\/em>, who have gone on a 28-game unbeaten streak, the most by any national team. As their eyes land on their second-ever Copa Am\u00e9rica title and their 29th unbeaten game, Colombia will face the team it last lost to \u2014 Argentina.<\/p>\n\n\n\n

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Messi, the GOAT and face of adidas Football, and D\u00edaz, the Liverpool star and modern face of the Three Stripes, are exemplars of the generational talent that adidas holds, squaring off on one of the game’s grandest stages. <\/p>\n\n\n\n

Product Meets Performance<\/h2>\n\n\n\n

With the CONMEBOL Copa Am\u00e9rica and UEFA European Championship tournaments taking place this summer, adidas strategically re-energized the adidas Predator and F50 boot lines.<\/p>\n\n\n\n

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The adidas Predator 30, an icon introduced in 1994 and worn by the world\u2019s best, and the adidas F50, debuted around the 2004 Euros, have been at the center of adidas’ on-pitch strategy with Copa Am\u00e9rica being another monumental platform for the brand to showcase its football innovations.<\/p>\n\n\n\n

The F50, specifically, launched before the summer tournaments and was re-released in honor of the boot franchise’s legacy that was cemented in the 2010 World Cup with the help of Messi and other Three Stripes athletes.<\/p>\n\n\n\n

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“We\u2019re not trying to be anyone else; we\u2019re trying to be authentically and iconically adidas,” Sam Handy<\/a>, adidas Football\u2019s SVP of Design & Product, told Snkrs Day<\/a> earlier this summer. “What gets more authentic now than the return of F50, the best cleat franchise in the industry, coming to life on players like [Lionel] Messi or Rafael Leao, or Trinity Rodman.”<\/p>\n\n\n\n

Not only did the F50 return but it made a statement all tournament long as the brand also introduced the adidas F50+, a re-engineered version of the F50 with quicker and lighter performance benefits, such as the forefoot Lightstrike Pro foam pod.<\/p>\n\n\n\n

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Additionally, the brand collaborated with Messi to release the adidas F50 “Triunfo Dorado” boot, inspired by Messi’s F50 Prime boot from his highly successful 2014\/15 campaign for club and country.<\/p>\n\n\n\n

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The “Triunfo Dorado” was more than just an extension of the F50 legacy but allowed fans to own a boot tailored to Messi’s specifications for the first time, giving fans an experience like never before. <\/p>\n\n\n\n

The Impact of Copa Am\u00e9rica on The United States of America<\/h2>\n\n\n\n

While Copa Am\u00e9rica has historically been a South American-only tournament, the integration of North American and Asian teams since the 1990s has grown the game and heightened the competitive nature of the tournament.<\/p>\n\n\n\n

In 2016, for its centennial tournament, the United States participated once more but hosted for the first time in tournament history. Almost a decade later and ahead of the 2026 World Cup (hosted by all of North America), the States are host once more.<\/p>\n\n\n

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A post shared by Snkrs Day (@snkrsday)<\/a><\/p>\n<\/div>\n<\/blockquote>\n