{"id":1271066,"date":"2024-07-01T11:15:52","date_gmt":"2024-07-01T16:15:52","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1271066"},"modified":"2024-07-01T11:15:57","modified_gmt":"2024-07-01T16:15:57","slug":"dwyane-wade-li-ning-way-of-wade-interview","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/dwyane-wade-li-ning-way-of-wade-interview\/","title":{"rendered":"Dwyane Wade on the Way of Wade 11, Partnership with KICKS CREW, and His Legacy"},"content":{"rendered":"\n
Wade discusses the collaboration ahead of the Li-Ning Way of Wade 11 release. <\/h6>\n\n\n\n
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Dwyane Wade<\/a>‘s partnership with Li-Ning<\/a> began in 2012 after he parted ways with Jordan Brand<\/a>. The move marked a significant shift in the sneaker industry, highlighting the Chinese company’s ambition to compete on a global stage with one of the game’s greatest guards.<\/p>\n\n\n\n

Wade debuted his first signature shoe with Li-Ning, the Li-Ning Way of Wade 1, in October 2012. The collaboration brought fresh designs and innovative technology, establishing Wade as a prominent figure in the global sneaker community.<\/p>\n\n\n\n

In 2013, Wade extended his contract with Li-Ning, solidifying his long-term commitment. The extension was followed with the release of the Way of Wade 2, which received acclaim for its performance features and stylish aesthetics.<\/p>\n\n\n\n

The partnership continued to thrive, and by 2015, the Way of Wade 4 was introduced, showcasing enhanced materials and construction. Li-Ning\u2019s strategic marketing and Wade\u2019s star power helped the brand gain a foothold in the competitive sneaker market.<\/p>\n\n\n\n

In 2018, Wade and Li-Ning celebrated the launch of the Way of Wade 7, a testament to their successful collaboration. The line expanded, featuring limited editions and collaborations with artists and designers. The partnership evolved as Wade signed a lifetime deal with the company, further solidifying the relationship and innovation throughout the years. <\/p>\n\n\n\n

Ahead of the 2024-2025 NBA season, Li-Ning and Wade have announced the all-new Li-Ning Way of Wade 11<\/a>, an ode to his past and future and inspired by Afrofuturism, his storied career, and his life journey. <\/p>\n\n\n

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A post shared by Snkrs Day (@snkrsday)<\/a><\/p>\n<\/div>\n<\/blockquote>\n