{"id":1270670,"date":"2024-06-21T20:16:10","date_gmt":"2024-06-22T01:16:10","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1270670"},"modified":"2024-07-08T14:47:06","modified_gmt":"2024-07-08T19:47:06","slug":"anthony-edwards-adidas-ae-1-vs-nike-jordan-brand-timeline","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/anthony-edwards-adidas-ae-1-vs-nike-jordan-brand-timeline\/","title":{"rendered":"Jayson Tatum Ad is Latest Clapback in adidas v. Nike\/Jordan Rivalry"},"content":{"rendered":"\n
The back-and-forth dates back to October 2023. <\/h6>\n\n\n\n
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The 2023-2024 NBA season can be summed up in one word: unexpected.<\/p>\n\n\n\n

Not unexpected because the Boston Celtics won their 18th championship avenging their 2022 Finals loss or unexpected because the Dallas Mavericks claimed the West with their generational backcourt pairing of Kyrie Irving and Luka Doncic.<\/p>\n\n\n\n

The element of surprise this NBA season came in the form of sneaker beef as adidas<\/a> and Anthony Edwards<\/a> took the league and industry by storm with the adidas AE 1<\/a>. <\/p>\n\n\n\n

From the “Believe That” tagline to Ant Man’s swagger\/trash-talking personality\/nightly All-Star-caliber performances, Edwards and the Three Stripes perfected the nearly-forgotten formula of cooking up a sell-out-worthy signature shoe with a captivating rollout.<\/p>\n\n\n\n

In doing so, brand executives, signature shoe athletes, footwear designers, and even rappers had words thanks to a little<\/em> antagonizing from adidas and Edwards. <\/p>\n\n\n\n

It even led to Jordan Brand<\/a> and Jayson Tatum<\/a> taking a shot at the Minnesota Timberwolves guard and the brand with the Three Stripes with their NBA Finals ad, “Don’t Stop Disbelieving.” <\/p>\n\n\n\n

Now that the Finals-winning confetti has settled, a few questions remain. <\/p>\n\n\n\n

Will adidas and Edwards respond with the upcoming releases of the adidas AE 1 Low or shelve it for the upcoming adidas AE 2? Will Jordan Brand double down on JT and the ad? Will Nike step back into the ring through its NBA signature athletes (Devin Booker, Ja Morant, or Kevin Durant)?<\/em><\/p>\n\n\n\n

One thing’s for sure: this is exactly what the brands and the sport need. <\/p>\n\n\n\n

Take a look at the complete timeline of how we got here below: <\/p>\n\n\n\n

Anthony Edwards Throws Opponents’ Shoes<\/a> | adidas CEO Bj\u00f8rn Gulden vs. Jordan Brand Chairman Larry Miller<\/a> | Anthony Edwards + adidas vs. Kevin Durant<\/a> | adidas AE 1 Takeover<\/a> | (C)Ant Billboard<\/a> | Receipts<\/a> | Jayson Tatum Billboard<\/a> | <\/h4>\n\n\n\n
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Anthony Edwards Throws Opponents’ Shoes<\/h2>\n\n\n\n

The subtle jabs date back to October 25, 2023, during the adidas AE 1 rollout in a video where Edwards throws his opponent\u2019s shoes<\/a> and labels his shoes as \u201cthe one\u201d because they\u2019re his.<\/p>\n\n\n

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A post shared by adidas Basketball (@adidasbasketball)<\/a><\/p>\n<\/div>\n<\/blockquote>\n