On June 17, 2024, the Boston Celtics won their 18th NBA Championship. And for many Celtics players, like Jayson Tatum<\/a>, their first ever. <\/p>\n\n\n\n Since entering the league in 2017, the expectations for Tatum were high, and his potential was projected even higher. In the summer of 2019, the bar was elevated further as Tatum joined Jordan Brand<\/a> with rumblings of a signature shoe in the pipeline. <\/p>\n\n\n\n In early 2023, the Jordan Tatum 1<\/a> was announced. The shoe made its debut, however, at the 2023 All-Star Game where Tatum was crowned the All-Star Game MVP<\/a> with a record-setting 55 points. In doing so, Tatum became the first player in NBA history to score 50-plus points in a regular-season game, a playoff game, and the NBA All-Star Game. <\/p>\n\n\n\n