{"id":1263103,"date":"2024-04-24T08:00:00","date_gmt":"2024-04-24T13:00:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1263103"},"modified":"2024-06-10T16:17:08","modified_gmt":"2024-06-10T21:17:08","slug":"air-jordan-39-official-release-information","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/air-jordan-39-official-release-information\/","title":{"rendered":"The Air Jordan 39 Represents a New Direction for Jordan Brand"},"content":{"rendered":"\n
Shifting from flight<\/em> to foundation<\/em>, the AJ39 is doubling down on the brand’s commitment to pinnacle performance.<\/h6>\n\n\n\n
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Jordan Brand<\/a> is taking its iconic flagship model to new heights with the Air Jordan 39<\/a>.<\/p>\n\n\n\n

To truly capture the essence of excellence, the Jumpman brought in his Airness himself to accurately uphold a level of performance that the Air Jordan line has always bestowed. <\/p>\n\n\n\n

“[Michael Jordan], as the signature athlete, was very much the center of this shoe,” Jo\u00ebl Greenspan, Global Footwear Design Lead at Jordan Brand, said. “From concepts to the physicality of it, the performance that we needed to achieve for specific reasons, down to showing him sketches, renderings, building prototypes \u2014 every part of the way; he was very much involved.”<\/p>\n\n\n\n

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\"Everything<\/figure>\n<\/figure>\n\n\n\n

While Jordan has been a factor in the past signature models, his engagement on the Air Jordan 39 evoked a level of involvement that called back to his playing days.<\/p>\n\n\n\n

“He has checked in on projects throughout the past, but he’s never been this involved in my recent experience,” Greenspan added.<\/p>\n\n\n\n

Jordan was involved and pushed the Jordan Brand design team to expand the boundaries of the AJ39’s performance capabilities.<\/p>\n\n\n\n

“His challenge to us was, first and foremost, [that the Air Jordan 39] has to be about the use on the court \u2014 it has to perform incredibly well; better than anything,” Greenspan said. <\/p>\n\n\n\n

“Pinnacle performance was his statement to us \u2014 do not make any compromises,” he recalled. <\/p>\n\n\n\n

Though, historically, the Air Jordan line has been focused on flight, the design team formed the AJ39 with a focus on footwork, and the ground game.<\/p>\n\n\n\n

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\"Everything<\/figure>\n<\/figure>\n\n\n\n

To accurately capture what the Air Jordan line signifies from a foundational standpoint, the design team focused on a move that epitomized Jordan’s game while also connecting it to the current regime of athletes.<\/p>\n\n\n\n

“Our approach was to pick a move that we felt embodied the creativity and competence that he had narrowed down to one fluid move \u2014 a move that we could see that our contemporary players also doing that they learned from him,” Greenspan mentioned. <\/p>\n\n\n\n

A cross-step. A change of direction. <\/p>\n\n\n\n

In presenting the move, Jordan provided the design team insight on what goes on in his head and what a shoe needs to provide to perfectly execute the move time and time again. <\/p>\n\n\n\n

What does it need in the underfoot in terms of cushioning? How’s the traction going to be different than traditional herringbone? <\/em><\/p>\n\n\n\n

The result: a lower silhouette, a slimmer build, and responsive cushioning. <\/p>\n\n\n

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A post shared by Snkrs Day Hoops (@snkrsdayhoops)<\/a><\/p>\n<\/div>\n<\/blockquote>\n