{"id":1262002,"date":"2024-04-16T16:33:19","date_gmt":"2024-04-16T21:33:19","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1262002"},"modified":"2024-04-16T16:33:24","modified_gmt":"2024-04-16T21:33:24","slug":"james-harden-adidas-uno-film","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/james-harden-adidas-uno-film\/","title":{"rendered":"James Harden, adidas Basketball Launch “UNO” Film"},"content":{"rendered":"\n

James Harden and adidas Basketball<\/a> continue to their storytelling as The Beard and the Three Stripes launched the UNO film, deriving from James\u2019 \u201cUnder No One\u201d mentality.<\/p>\n\n\n\n

Ahead of the 2024 NBA Playoffs, the film captures an up-close and personal look at the Los Angeles Clippers guard playing in his latest signature shoe, the adidas Harden Vol 8<\/a>.\u00a0<\/p>\n\n\n\n

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UNO means number 1, but also means \u2018Under No One.\u2019 We feel like we are the biggest, we don\u2019t put ourselves under anyone. <\/p>\n\n\n\n

We are very respectful, but we carry ourselves with a different swagger and confidence than a lot of people.<\/p>\nJames Harden via adidas<\/cite><\/blockquote>\n\n\n\n

The film was shot in James\u2019s former high school, Artesia High School in Lakewood, California and gives a glimpse into James\u2019 personal narrative and perspective on his life and career. Additionally, James collaborated with producer and scriptwriter Kenneth Wynn and Louisville-based rapper\u00a0EST Gee<\/a>, who provided the voiceover for the film.<\/p>\n\n\n\n

Take a look at the film below.<\/p>\n\n\n\n

Keep it locked to Snkrs Day<\/a> on Instagram and the sneaker release dates<\/a> page to stay on top of the latest news and drops.<\/p>\n\n\n

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A post shared by Snkrs Day (@snkrsday)<\/a><\/p>\n<\/div>\n<\/blockquote>\n