{"id":1252443,"date":"2024-02-05T12:43:49","date_gmt":"2024-02-05T18:43:49","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1252443"},"modified":"2024-02-05T13:06:50","modified_gmt":"2024-02-05T19:06:50","slug":"new-balance-reconsidered-resale-platform-used-sneakers","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/new-balance-reconsidered-resale-platform-used-sneakers\/","title":{"rendered":"New Balance Launches Resale Platform for Used Sneakers"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\" id=\"h-new-balance-reconsidered-aims-to-eliminate-waste-and-reward-customers\">New Balance Reconsidered aims to eliminate waste and reward customers. <\/h6>\n\n\n\n<p><a href=\"\/new-balance\">New Balance<\/a> is entering the resale game as the Boston-based brand has announced the New Balance Reconsidered program. <\/p>\n\n\n\n<p>In an effort to combat more waste pouring into landfills and extend the shelf life of sneakers,  New Balance Reconsidered allows customers to trade-in their pairs which are then cleaned, graded and sold through the Reconsidered platform. Those who trade in a pair are given credit based on the condition grade of the shoe. <\/p>\n\n\n\n<p>All products are inspected by Tersus Solutions, which uses a waterless cleaning technology and textile reclamation solutions for apparel and footwear,&nbsp;and are cleaned as needed.? <\/p>\n\n\n\n<p>John Stokes, director of&nbsp;<a href=\"https:\/\/footwearnews.com\/t\/sustainability\/\">sustainability<\/a>&nbsp;at New Balance, acknowledged in a statement that the footwear industry has a \u201csignificant environmental impact,\u201d including too many products&nbsp;<a href=\"https:\/\/footwearnews.com\/business\/retail\/secondhand-sneaker-market-environmental-impact-sustainability-1203535405\/\" target=\"_blank\" rel=\"noreferrer noopener\">ending up in a landfill<\/a>. \u201c\u201cThere are many things that have to shift,\u201d New Balance Director of Sustainability John Stokes <a href=\"https:\/\/footwearnews.com\/business\/business-news\/new-balance-launches-resale-platform-pre-owned-sneakers-1203586954\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">said<\/a> in relation to the industry&#8217;s environmental impact. \u201cLaunching Reconsidered is one piece of the puzzle with a program objective to help extend product life for some of our product and get the most from what is already made.\u201d<\/p>\n\n\n\n<p>New Balance Reconsidered is live now and available to U.S. customers at <a href=\"http:\/\/NewBalanceReconsidered.com\">NewBalanceReconsidered.com<\/a>. The in-store trade-in program will be in beta mode at eight retail locations before expanding nationwide in 2024. <\/p>\n\n\n\n<p>Keep it locked on <a href=\"http:\/\/instagram.com\/nicekicks\">Snkrs Day<\/a> on Instagram and the <a href=\"\/sneaker-release-dates\">sneaker release dates<\/a> page to stay on top of the latest news and drops. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Balance Reconsidered aims to eliminate waste and reward customers. New Balance is entering the resale game as the Boston-based&hellip;<\/p>\n","protected":false},"author":328301,"featured_media":1252444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1225475,2],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Balance Launches Resale Platform for Used Sneakers | Snkrs Day<\/title>\n<meta name=\"description\" content=\"New Balance has announced a resale platform for used sneakers to prevent waste. 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