{"id":1239576,"date":"2023-10-25T14:11:01","date_gmt":"2023-10-25T19:11:01","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1239576"},"modified":"2023-10-25T14:11:05","modified_gmt":"2023-10-25T19:11:05","slug":"nike-partners-with-dove-to-launch-first-of-its-kind-program","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-partners-with-dove-to-launch-first-of-its-kind-program\/","title":{"rendered":"Nike Partners With Dove to Launch First-of-Its-Kind Program"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><em>The sportswear giant and personal-care brand team up to tackle self-esteem issues among female athletes.<\/em><\/h6>\n\n\n\n<p>Can <a href=\"\/nike\">Nike<\/a> make an impact on boosting women\u2019s confidence?<\/p>\n\n\n\n<p>The Beaverton, Ore.-based company is aiming to do just that through a landmark partnership with Dove that puts teenage female athletes in focus. As part of the deal, both companies co-developed a coaching program centered around building body confidence in girls in the age range of 11-17.<\/p>\n\n\n\n<p>\u201cWe&#8217;ve been having this conversation for a while about how girls are falling out of sport at twice the rate of boys, and that that&#8217;s not okay with us at Nike,\u201d said Vanessa Garcia-Brito, Nike VP and Chief Social and Community Impact Officer. \u201cSport is amazing and it can have a transformative impact in our lives, but if you&#8217;re not participating then you&#8217;re not getting the benefits.\u201d<\/p>\n\n\n\n<p>The first-of-its-kind coaching program called <a href=\"https:\/\/www.bodyconfidentsport.com\/\">Body Confident Sport<\/a>, which is open source for the public to use, took over two years to develop and is based on research from the Centre of Appearance Research and Tucker Center for Girls and Women in Sport. Data in the program included studies of nearly 5,000 teenagers from the U.S., France, India, Japan, and Mexico.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2023\/10\/nike-partners-with-dove-to-launch-first-of-its-kind-program-1.jpeg\" alt=\"\" class=\"wp-image-1239607\" srcset=\"https:\/\/www.snkrsday.com\/files\/2023\/10\/nike-partners-with-dove-to-launch-first-of-its-kind-program-1.jpeg 1080w, https:\/\/www.snkrsday.com\/files\/2023\/10\/nike-partners-with-dove-to-launch-first-of-its-kind-program-1-750x500.jpeg 750w, https:\/\/www.snkrsday.com\/files\/2023\/10\/nike-partners-with-dove-to-launch-first-of-its-kind-program-1-325x217.jpeg 325w, https:\/\/www.snkrsday.com\/files\/2023\/10\/nike-partners-with-dove-to-launch-first-of-its-kind-program-1-768x512.jpeg 768w, https:\/\/www.snkrsday.com\/files\/2023\/10\/nike-partners-with-dove-to-launch-first-of-its-kind-program-1-200x133.jpeg 200w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>Sixty percent of girls said they wanted to hear about body confidence from their coaches, and 74 percent said their coaches were the reason they felt more confident. Body Confident Sport\u2019s program includes guidance that was clinically proven to improve self-esteem of over 1,200 girls, with a goal to reach a million across the world. &nbsp;<\/p>\n\n\n\n<p>\u201cA lot of the things that this coaching tool does is offer practical, tangible ways to make a difference for her,\u201d Garcia-Brito said. \u201cThere are things in there that coaches can start right now that build over time to change the culture around what our bodies can do and move it away from what they look like.\u201d<\/p>\n\n\n\n<p>Some of the tools include encouraging positive self-talk and having body-talk free zones.&nbsp;<\/p>\n\n\n\n<p>Girls who exercise or participate in sports\u2014and stick with it through their teenage years\u2014are more likely to have higher body confidence, as well as positive health benefits throughout their lives.&nbsp;<\/p>\n\n\n\n<p>While Nike\u2019s partnership with Dove may not have a direct impact on sales or product, Garcia-Brito sees a greater value for the brand. Tying back to the company\u2019s founding through a coach and athlete relationship in Bill Bowerman and Phil Knight, this initiative is a key part of a larger scale goal across the portfolio to increase participation in sports equally through coaching.<\/p>\n\n\n\n<p>\u201cI think this threads throughout all of the work that we do,\u201d she said. \u201cThe reality is that there&#8217;s a number of things, barriers that need to be broken down, for kids and youth and girls to really get the benefit of sports.\u201d<\/p>\n\n\n\n<p>Stay tuned to <a href=\"http:\/\/instagram.com\/nicekicks\">Snkrs Day<\/a> on Instagram and the <a href=\"\/sneaker-release-dates\">sneaker release dates<\/a> page to stay on top of the latest news and drops. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sportswear giant and personal-care brand team up to tackle self-esteem issues among female athletes. Can Nike make an impact&hellip;<\/p>\n","protected":false},"author":328375,"featured_media":1239608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike Partners With Dove on Coaching Program | Snkrs Day<\/title>\n<meta name=\"description\" content=\"The sportswear giant and personal-care brand team up to tackle self-esteem issues among female athletes. 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