{"id":1239338,"date":"2023-10-23T17:17:29","date_gmt":"2023-10-23T22:17:29","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1239338"},"modified":"2023-10-23T17:17:34","modified_gmt":"2023-10-23T22:17:34","slug":"adidas-pauses-yeezy-releases","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-pauses-yeezy-releases\/","title":{"rendered":"Adidas Reportedly Pauses Yeezy Releases"},"content":{"rendered":"\n
A retailer speculates that the decision was influenced by the Israel-Hamas war. <\/h6>\n\n\n\n

The Adidas Board<\/a> has decided that it will halt the remaining Adidas Yeezy<\/a> releases that were set to take place in November, according to Complex<\/em><\/a>. <\/p>\n\n\n\n

\u201cAs a brand we will not do a new drop for the remainder of the year both for our internal e-com and retail as well as wholesale,\u201d stated an internal memo obtained by Complex<\/em>. “We will not be shipping out any new stock, this direction was given at the board level.”<\/p>\n\n\n\n

The Adidas Yeezy Boost 350 V2 “Zebra,”<\/a> “Bone”<\/a> and “Onyx”<\/a> were rumored to be part of the latest release dump. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In October 2022, the German footwear brand announced an\u00a0end to the Adidas Yeezy line<\/a> following anti-semitic remarks and other problematic antics from the designer\/artist. <\/p>\n\n\n\n

The decision of the paused upcoming releases from the Three Stripes is unknown, but a storeowner who spoke with Complex<\/em> speculates that the decision is likely due to the Israel-Hamas war. Although the motive remains unclear at the moment, it is possible that Adidas does not want to release any product given Ye’s anti-semitic incidents in the past. <\/p>\n\n\n\n

Ye’s remarks not only led to the end of the Adidas Yeezy partnership but also ushered in a new leadership change within the brand as former Puma CEO Bj\u00f8rn Gulden was appointed as the new CEO for the Three Stripes. In May, Bj\u00f8rn Gulden announced that Adidas would\u00a0sell its remaining Yeezy inventory<\/a>\u00a0with proceeds going towards organizations that combat hate and anti-semitism.\u00a0<\/p>\n\n\n\n

In September, Bj\u00f8rn Gulden spoke<\/a> with Nicolai Tangen, CEO of Norges Bank Investment Management on the \u201cIn Good Company\u201d podcast where he commented on Adidas\u2019 previous relationship with Ye while praising the collaborative partnership.\u00a0<\/p>\n\n\n\n

\u201cI don\u2019t think he meant what he said, and I don\u2019t think he\u2019s a bad person,\u201d Gulden said. \u201cIt just came across that way.\u201d<\/p>\n\n\n\n

Gulden would later apologize for the “misstatement.” <\/p>\n\n\n\n

\n

Good to speak with @Adidas<\/a> CEO Bjorn Gulden this morning. Bjorn apologized for his misstatement & reiterated that Adidas is committed to fighting #antisemitism<\/a> & is completely opposed to the ugly hate expressed by @kanyewest<\/a>. Glad Adidas, @ADL<\/a> & @FCASorg<\/a> are working together to\u2026<\/p>— Jonathan Greenblatt (@JGreenblattADL) September 21, 2023<\/a><\/blockquote>