{"id":1238061,"date":"2023-10-17T13:46:39","date_gmt":"2023-10-17T18:46:39","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1238061"},"modified":"2023-10-23T14:29:56","modified_gmt":"2023-10-23T19:29:56","slug":"mark-wahlberg-sneakers-municipal","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/mark-wahlberg-sneakers-municipal\/","title":{"rendered":"Mark Wahlberg Talks Building His Own Sneaker Brand"},"content":{"rendered":"\n
In an exclusive interview, the Hollywood A-lister talks Michael Jordan’s inspiration and reveals why he didn’t want to be another celebrity endorser in sneakers.<\/em><\/h6>\n\n\n\n

\u201cYou want to try the shoe on?\u201d Mark Wahlberg asks in the tone of one of his hard-boiled movie characters. <\/p>\n\n\n\n

We\u2019re sitting in New York City\u2019s latest F45 location, where Wahlberg just finished hosting a private workout. The shoes the Oscar-nominated actor turned mogul is referring to are the pair that\u2019s currently on his feet \u2013 a sample of the first sneakers under his brand Municipal.<\/p>\n\n\n\n

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Everybody that I talked to in the shoe business tried to discourage me from going into it,<\/p>\nMark Wahlberg on making his own sneakers<\/cite><\/blockquote>\n\n\n\n

Slipping on someone\u2019s sweaty shoe right after a workout isn\u2019t something I usually do, but Wahlberg can be very persuasive, so I give in. <\/p>\n\n\n\n

\u201cMichael Jordan has been a huge inspiration,\u201d Wahlberg says as he points to the Jumpman on the Air Jordan 3s I\u2019m switching out for his shoes, which he calls the M-Float. \u201cI’ve made shoes with Jordan Brand. I’ve talked about partnering up with other brands, but I figured the only way to do it is to do it myself.\u201d<\/p>\n\n\n\n

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Having seen a lot of gimmicks in the sneaker space, I put my foot in with a bit of skepticism. Surprisingly, the sneaker\u2019s cushioning has a feel akin to Adidas Boost or Nike React.<\/p>\n\n\n\n

First impressions aside, it goes without saying that launching a brand is easier said than done\u2013especially with less than a handful of companies already dominating the industry. Wahlberg got this warning from many of the experts he consulted with over a year ago, but decided to bet on himself anyway.<\/p>\n\n\n\n

\u201cEverybody that I talked to in the shoe business tried to discourage me from going into it,\u201d he said. \u201cNow 18 months later, when I found my partner, we got shoes coming to market.\u201d<\/p>\n\n\n

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A post shared by Mark Wahlberg (@markwahlberg)<\/a><\/p>\n<\/div>\n<\/blockquote>\n