{"id":1234084,"date":"2023-09-19T17:56:40","date_gmt":"2023-09-19T22:56:40","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1234084"},"modified":"2023-09-19T17:56:43","modified_gmt":"2023-09-19T22:56:43","slug":"adidas-ceo-bjorn-gulden-kanye-west","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-ceo-bjorn-gulden-kanye-west\/","title":{"rendered":"Adidas CEO Bj\u00f8rn Gulden Speaks On Kanye West\/Adidas Split"},"content":{"rendered":"\n

It’s been months since Adidas<\/a> ended the Yeezy<\/a> partnership with Ye, formerly known as Kanye West.<\/p>\n\n\n\n

In October 2022, the German footwear brand announced an end to the Adidas Yeezy line<\/a> following anti-semitic remarks and other problematic antics from the designer\/artist. <\/p>\n\n\n\n

The departure of Ye also ushered in a new leadership change within the brand as former Puma CEO Bj\u00f8rn Gulden was appointed as the new CEO for the Three Stripes. In May, Bj\u00f8rn Gulden announced that Adidas would sell its remaining Yeezy inventory<\/a> with proceeds going towards organizations that combat hate and anti-semitism. <\/p>\n\n\n\n

Recently, Bj\u00f8rn Gulden sat down with Nicolai Tangen, CEO of Norges Bank Investment Management on the “In Good Company” podcast where he spoke on Adidas’ previous relationship with Ye while praising the collaborative partnership. <\/p>\n\n\n\n

“I don\u2019t think he meant what he said, and I don\u2019t think he\u2019s a bad person,” Gulden said. “It just came across that way.” <\/p>\n\n\n\n

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adidas CEO Bj\u00f8rn Gulden speaks on the brand\u2019s split with Kanye West ?

\u201cI don\u2019t think he meant what he said and I don\u2019t think he\u2019s a bad person.\u201d
pic.twitter.com\/3djB084xFs<\/a><\/p>— Snkrs Day (@snkrsday) September 19, 2023<\/a><\/blockquote>