{"id":1230062,"date":"2023-08-11T21:19:49","date_gmt":"2023-08-12T02:19:49","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1230062"},"modified":"2023-08-11T21:23:35","modified_gmt":"2023-08-12T02:23:35","slug":"the-10-most-influential-hip-hop-sneaker-collaborators","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/the-10-most-influential-hip-hop-sneaker-collaborators\/","title":{"rendered":"The 10 Most Influential Hip-Hop Sneaker Collaborators"},"content":{"rendered":"\n

From Wu-Tang to Kanye West, hip-hop artists have changed the sneaker industry. <\/strong><\/p>\n\n\n\n

In the summer of 1973, hip-hop was born in the Bronx. A new-aged form of poetry gave Black America a different platform for expression. Hip-hop has evolved over the last five decades, and with it, its style and impact.\u00a0<\/p>\n\n\n\n

Hip-hop culture, akin to sneaker culture, is as vast as it is today due in part to revolutionaries and trailblazers. <\/p>\n\n\n\n

DJ Kool Herc, Public Enemy, N.W.A., Outkast, and many others have contributed to hip-hop\u2019s stake in pop culture. For sneaker culture, many artists have pushed the envelope from storytelling to designing, and even having their own signature shoe. <\/p>\n\n\n\n

As hip-hop celebrates its 50th anniversary, we dive into the 10 most important hip-hop sneaker collaborators of all time. <\/p>\n\n\n\n

Run-DMC<\/strong><\/h2>\n\n\n\n
Adidas (1986)<\/h6>\n\n\n\n

The Adidas Superstar<\/a> debuted in 1969. Designed as a low-top performance basketball sneaker, the Adidas Superstar entered a different type of game in the \u201880s when it was adopted by Rev Run, DMC, and Jam Master Jay.\u00a0<\/p>\n\n\n\n

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For the Three Stripes<\/a>, it was a hardwood hit. For Run-DMC<\/a>, it was a fashion piece.<\/p>\n\n\n\n

The shoe delivered a versatile look with its white leather upper, black stripes, and gold branding on the tongue and lateral sides. <\/p>\n\n\n\n

Paired with Adidas tracksuits, the Superstar became embedded into the fabric of New York and hip-hop. <\/p>\n\n\n\n

In 1986, Run-DMC released its tribute song \u201cMy Adidas\u201d and ignited a new era in sneakers and hip-hop as brands would later partner with artists for a new form of storytelling that fans could gravitate to. <\/p>\n\n\n\n

\u201cMy Adidas and me close as can be \/ We make a mean team, my Adidas and me.\u201d<\/p>\n\n\n\n

What started as an organic partnership transformed into a collaborative operation as the group would later have its own shelltoe colorways and exclusives.\u00a0<\/p>\n\n\n\n

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The impact of Run-DMC and Adidas continues as New York City declared August 9 Run-DMC Day<\/a> \u2013 forever etching the group into pop culture.\u00a0<\/p>\n\n\n\n

Wu-Tang Clan<\/strong><\/h2>\n\n\n\n
Nike (1999)<\/h6>\n\n\n\n

Valued at over $30,000, the Wu-Tang x Nike Dunk High<\/a> ain\u2019t nothing to f*ck with. Nike gifted the limited-edition sneaker to the rap group in 1999, along with close family and friends. It\u2019s believed that there are only 36 pairs in existence, with Sotheby\u2019s currently offering a men\u2019s size 7.5 for $36,000 and StockX claiming to have a men\u2019s size 6 for $90,000.<\/p>\n\n\n\n

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Using the iconic Wu-Tang colors as inspiration, the sneaker has a two-tone colorway with a black leather base and goldenrod overlays. The Wu-Tang logo is embroidered on the heel and also seen on the custom tongue tag.<\/p>\n\n\n\n

Hailing from the birthplace of hip-hop, the rap group has remained a force within music since 1992. Wu-Tang\u2019s Avengers-like assembly which includes RZA, GZA, Method Man, Raekwon, Ghostface Killah, Inspectah Deck, U-God, Masta Killa, Cappadona, and the late Ol\u2019 Dirty Bastard, has inspired one of the highest-valued and limited sneakers in the culture.<\/p>\n\n\n\n

G-Unit<\/strong><\/h2>\n\n\n\n
Reebok (2003)<\/h6>\n\n\n\n

After Reebok<\/a> missed out on signing LeBron James, the brand began to search for its newest answer. In addition to bringing in Jay-Z and creating the S. Carter line, Reebok also partnered with 50 Cent and G-Unit.<\/p>\n\n\n\n

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The Reebok x G-Unit G-6<\/a> sneakers created a paradigm shift in the industry as the rap group was selling sneakers at an unprecedented volume for Reebok.\u00a0<\/p>\n\n\n\n

Reebok CEO Todd Krinsky revealed<\/a> that the pinnacle of a G-Unit Reebok colorway rivaled an Air Jordan release during the same time, with nearly 75,000 pairs sold of just one colorway alone.<\/p>\n\n\n\n

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The successful sales of the shoes along with their billboard success paved the way for other hip-hop artists such as Ye, formerly known as Kanye West, with his S. Carter collab<\/a> and never-released Reebok Mascot Trainer line and Pharrell Williams\u2019 BBC Ice Cream series.\u00a0<\/p>\n\n\n\n

Pharrell Williams<\/strong><\/h2>\n\n\n\n
Reebok (2004), Adidas (2014)<\/h6>\n\n\n\n

Pharrell Williams is as seasoned and prevalent in fashion when it comes to anybody in the intersection of sneakers and hip-hop. <\/p>\n\n\n\n

Pharrell Williams and childhood friend Chad Hugo formed The Neptunes in 1992. While in Virginia, the group worked with Shay Hale and would eventually form N.E.R.D. in 1999. <\/p>\n\n\n\n

The music and style of Williams would connect him with Nigo, founder of A Bathing Ape (Bape) and the duo\u2019s love for streetwear birthed Billionaire Boys Club in 2003. The following year, BBC\u2019s Ice Cream<\/a> line would launch its skate-centered line with Reebok.<\/p>\n\n\n\n

The collaboration was monumental as Ice Cream\u2019s diamonds and dollar signs logos covered the shoe with no Reebok branding in sight \u2013 a move almost unheard of for a collaboration with a massive brand at the time.\u00a0<\/p>\n\n\n\n

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The BBC Ice Cream line touched other Reebok silhouettes such as the Question Low<\/a> and BB4000 over the years and opened up other sneaker deals for Pharrell and his groups, like the N.E.R.D. x Nike Dunk High in 2004<\/a>.<\/p>\n\n\n\n

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Ten years, Pharrell Williams would go on to create the Humanrace line with Adidas. <\/p>\n\n\n\n

In a span of nearly a decade, the Pharrell Williams x Adidas Humanrace<\/a> partnership has touched on franchise models such as the Samba while also creating new models through the NMD Humanrace and Si?hona models.\u00a0<\/p>\n\n\n\n

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Full circle moments took place as N.E.R.D and BBC Ice Cream Adidas Humanrace collabs became some of the most coveted within the partnership\u2019s long list of accolades.\u00a0<\/p>\n\n\n\n

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As Pharrell ventures into his new role with Louis Vuitton<\/a>, we can only begin to imagine what\u2019s ahead.\u00a0<\/p>\n\n\n\n

Eminem<\/strong><\/h2>\n\n\n\n
Nike (2003), Jordan Brand (2005)<\/h6>\n\n\n\n

Before Eminem<\/a> and Jordan Brand teamed up to create some of the most elusive retro collaborations to date, Nike worked with Slim Shady on a handful of models like the Eminem x Nike Air Max 93 \u201cShady Burst.\u201d\u00a0<\/p>\n\n\n\n

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Then came the \u201cEncore\u201d series with two black and white Nike Air Force 1 Low, with one pair featuring Shady Records branding and the other donning the album title on the heel counter.\u00a0<\/p>\n\n\n\n

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Marshall Mathers also worked with Nike for its \u201cCharity\u201d series that consisted of a plethora of co-created Air Max models from Air Max 1, Air Max 90, Air Max 97<\/a>, Air Max 180, and others.\u00a0<\/p>\n\n\n\n

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Following the Nike collaborations, Eminem became the first rapper to ever collaborate with Jordan Brand. <\/p>\n\n\n\n

Not only did it reshape the industry, but it also delivered a true grail with his Air Jordan 4<\/a>.\u00a0<\/p>\n\n\n\n

The Eminem x Air Jordan 4 \u201cEncore\u201d<\/a> from 2005 commemorated the \u201cENCORE\u201d album with a rumored 50 pairs in existence. A blue nubuck upper, red Jumpman branding, and black and grey across the shoe\u2019s Wings, midsole, and semi-translucent heel tab garnered the attention of sneakerheads and rap enthusiasts everywhere.\u00a0<\/p>\n\n\n\n

Although the brand has recently tapped into an Air Jordan 2<\/a> revival from collabs to OG colorways, the middle of the Eminem and Air Jordan partnership also created an Air Jordan 2, inspired by the artist\u2019s hometown.\u00a0<\/p>\n\n\n\n

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With only 313 pairs in existence (a nod to Detroit\u2019s area code), the Eminem x Air Jordan 2 \u201cThe Way I Am\u201d<\/a> sold out online in minutes in 2008 and even came with a t-shirt, a relic in Jordan Brand\u2019s Lifestyle (LS) era.\u00a0<\/p>\n\n\n\n

Almost a decade after his first Jordan, the two linked up in 2015 as Eminem and Jordan Brand drew from the rapper\u2019s Detroit roots. The final product was a three-part collaboration with Carhartt<\/a>, the iconic workwear brand. An all-black Carhartt twill upper led the design for the shoe while metallic silver lace tabs, a white midsole, and a grey outsole completed the pair.<\/p>\n\n\n\n

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In 2017, the \u201cEncore\u201d colorway returned with just 23 pairs made. However, a lighter shade of blue and a switch-up of materials on the AJ4\u2019s Wings and heel tab made it stand out from its predecessor. <\/p>\n\n\n\n

The partnership went dormant for a handful of years before Jordan Brand and Eminem took advantage of the rapper\u2019s Super Bowl 56 halftime performance in 2022 where he debuted the Eminem x Air Jordan 3 “Slim Shady\u201d PE<\/a>, made exclusively for him. The shoe arrived a year ahead of the Air Jordan 3\u2019s 35th anniversary as the pair emulated the \u201cFire Red\u201d Air Jordan 3 and included Eminem\u2019s backward \u201cE\u201d and blank \u201cHi My Name Is\u201d name tag, drawing from his records and personas.\u00a0<\/p>\n\n\n\n

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Performing alongside hip-hop legends Dr. Dre, Snoop Dogg, Missy Elliot, and Kendrick Lamar, Eminem and his debut of the Air Jordan 3 reminded us in stunning fashion that he was the first rapper to work with the Jumpman.\u00a0<\/p>\n\n\n\n

Kanye West<\/strong><\/h2>\n\n\n\n
Bape (2007), Louis Vuitton (2009), Nike (2009), Adidas (2015)<\/h6>\n\n\n\n

Before his success with Nike<\/a> and Adidas<\/a>, Ye<\/a> kicked off his footwear journey with Bape<\/a> at the height of the brand\u2019s relevance in streetwear.\u00a0<\/p>\n\n\n\n

The Kanye West x Bape Sta Low \u201cCollege Dropout” commemorated his debut album. His signature bear mascot made an appearance with Bape\u2019s Star logo.<\/p>\n\n\n\n

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Following his Bape Sta, the self-proclaimed Louis Vuitton Don manifested a collaboration with the fashion house and created the Kanye West x Louis Vuitton Jaspers<\/a>, the Louis Vuitton Don, Mr. Hudson\u2019s, and the Patchwork. Though the high-end price points (well over $1,000 at the time) made the shoe unattainable for most, the intersection of luxury and hip-hop in sneakers remains the legacy of the collaborative effort.\u00a0<\/p>\n\n\n\n

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Then came Nike where he would start to set the bar for entertainers as collaborators in the footwear space with a deal that gave him as much say in his shoe as a high-caliber signature athlete would. <\/p>\n\n\n\n

The rollout of the Nike Air Yeezy 1<\/a> began at the 2008 Grammy Awards where his all-black leather prototype provided a glimpse of his design prowess. While the shoe drew from Nike classics such as Andre Agassi\u2019s Nike Air Tech Challenge II<\/a> along with the Air Jordan 3<\/a> and 4<\/a>, Ye\u2019s aesthetic was at the heart of the shoe.\u00a0<\/p>\n\n\n\n

\"Kanye<\/figure>\n\n\n\n

Inspired by \u201cBack to The Future,\u201d\u00a0the shoe emulated Marty McFly\u2019s Nike Mags<\/a>. The final product featured a glow-in-the-dark outsole worn throughout his Glow In The Dark Tour. Funny enough, Ye\u2019s original design was a battery-lit outsole that would turn on and off at the push of a button \u2013 a feature that made its way onto the tongue of J Balvin\u2019s Air Jordan 2<\/a> collaboration nearly a decade and a half later.<\/p>\n\n\n\n

The Swoosh doubled down on the design language and took things a step further with the creation of the Nike Air Yeezy 2<\/a>, which designer Nathan VanHook spearheaded with the help of the artist.\u00a0<\/p>\n\n\n\n

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First releasing in 2012, the Nike Air Yeezy 2<\/a> was the beginning of the end for both parties as Ye jumped over to Adidas<\/a> before the final colorway was released to the public.\u00a0<\/p>\n\n\n\n

Ye left Nike over creative and financial differences, with Ye seeking mass production, an entire product line, and royalties, which Adidas gave him. In addition to royalties, Ye had creative control throughout the Adidas Yeezy line<\/a>.<\/p>\n\n\n\n

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Ye and Adidas would create an abundance of models in broader quantities until the artist began a string of anti-semitic remarks that led the brand to cut its ties<\/a>. <\/p>\n\n\n\n

After a hiatus of releases that lost the company over half a billion dollars, the brand was forced to release its remaining Yeezy inventory<\/a> with proceeds going towards charities that combat hate.\u00a0<\/p>\n\n\n\n

DJ Clark Kent <\/strong><\/h2>\n\n\n\n
Nike (2008), New Balance (2015), Adidas (2016)<\/h6>\n\n\n\n

A hip-hop and sneaker list wouldn\u2019t be complete without God\u2019s Favorite DJ.<\/p>\n\n\n\n

DJ Clark Kent<\/a> is one of the most prolific collectors of sneakers. Through the decades, Clark Kent has amassed thousands of sneakers from every brand. Whether hyped collaborations or simple general releases, you can always count on him having at least one pair of almost everything.\u00a0<\/p>\n\n\n\n

\"DJ<\/figure>\n\n\n\n

The Air Force 1<\/a> aficionado kickstarted his relationship with Nike in 2008 and has been behind AF1 colorways throughout the years like the \u201cAll-Star\u201d version from 2009, Scarr\u2019s Pizza x Nike Air Force 1 Low F&F<\/a>, and his upcoming \u201cThe List\u201d Air Force 1<\/a>.\u00a0<\/p>\n\n\n\n

But perhaps the Brooklyn native\u2019s most memorable sneaker project is his \u201c112 Pack\u201d<\/a> which included an Air Trainer 1<\/a>, Air Max 1<\/a>,\u00a0LeBron 7<\/a>, Nike SB Dunk Low<\/a>, and others. The collection featured a simple black and grey look across the upper with an elephant print accentuated by 3M details.\u00a0<\/p>\n\n\n\n

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Clark Kent\u2019s other hits range from the coveted DJ Clark Kent x Nike LeBron 8 \u201cJames Dean Denim\u201d<\/a> to his \u201cQuickstrike\u201d Superstar 80s and Pro Model with Russ Bengtson<\/a>, and his New Balance 998<\/a>, inspired by the Global Spin Awards.<\/p>\n\n\n\n

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MF Doom<\/strong><\/h2>\n\n\n\n
Nike (2007)<\/h6>\n\n\n\n

Doomsday was declared in July of 2007 when the MF DOOM x Nike Dunk High Pro SB<\/a> officially released. This marked Nike SB\u2019s second hip-hop collaboration as Nike previously partnered with De La Soul in 2005.<\/p>\n\n\n\n

MF Doom<\/a> tragically died in 2020, but the underground legend turned cultural icon was beloved for his crisp flows told behind his signature metal mask.<\/p>\n\n\n\n

Before becoming the Vaudeville Villain that music critics championed, MF Doom started in a trio known as KMD, which he performed under the name Zev Love X. KMD was inspired by a collective of late \u201880s and early \u201890s hip-hop artists known as Native Tongues, which boasted a legendary roster that featured artists like Jungle Brothers, A Tribe Called Quest, Queen Latifah, and De La Soul.<\/p>\n\n\n\n

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With this in mind, the MF DOOM x Nike Dunk High Pro SB is connected to the Nike Dunk High Pro SB \u201cDe La Soul\u201d<\/a> in a way that only real hip-hop heads can understand. While both sneakers were iconic moments in sneaker and hip-hop history, the artistic differences are apparent as MF Doom\u2019s Nike SB takes on a darker outfit that is representative of his enigmatic persona.<\/p>\n\n\n\n

The high-top silhouette has a black suede upper with leather overlays and reflective piping on the trim. \u201cDoom\u201d embroidery is seen on the collar which is contrasted with midnight fog suede. MF Doom\u2019s iconic mask is represented on the metallic silver tongue lining and is also seen on the tongue tabs. Red laces add an air of dominance to the sneaker, which is translated onto the abbreviated \u201csuper villain\u201d lace dubraes. Finishing details include an MF Doom graphic on the sockliner and a translucent rubber outsole complete with MF Doom artwork.<\/p>\n\n\n\n

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MF Doom partnering with Nike SB shifted the ideology that hip-hop artists were limited to basketball silhouettes, Jordans, or the Nike Air Force 1. At the time, hip-hop was in a transitional era as the McBling-inspired aesthetics of Cam\u2019Ron, 50 Cent, and even Jay-Z were starting to fade out, and the internet-infused DIY era was starting to fade in. Rappers began to flex alternative sneaker styles which are best demonstrated on MySpace hits like \u201cBapes\u201d by Soulja Boy and \u201cVans\u201d by The Pack.<\/p>\n\n\n\n

Rihanna<\/strong><\/h2>\n\n\n\n
Puma (2016)<\/h6>\n\n\n\n

Rihanna<\/a> is responsible for one of Puma<\/a>\u2019s most successful celebrity brand partnerships as the launch of her Fenty Puma Creepers carried Puma North America\u2019s revenue to $1.4 billion in 2017, per Barron\u2019s<\/em><\/a>.<\/p>\n\n\n\n

\u201cThe launch of the first Puma by Rihanna shoe, the \u2018Creeper,\u2019 has been extremely successful,\u201d said former Puma CEO Bj\u00f8rn Gulden<\/a>, who spoke to WWD<\/em><\/a> in 2015. \u201cMost retailers sold out within hours or days.\u201d<\/p>\n\n\n\n

The artist, fashion icon, and makeup mogul officially signed with Puma in 2015 just before the release of her eighth studio album, \u201cAnti,\u201d which included the Summer \u201916 banger \u201cWork ft. Drake\u201d and distorted deep cut \u201cWoo ft. Travis Scott.\u201d <\/p>\n\n\n\n

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The Fenty Puma Creeper<\/a> actually has a predecessor as the silhouette was inspired by a custom Adidas Samba that was made for Rihanna by Mr. Completely Creepy. Rihanna had also been rocking a Nike Air Force 1 iteration at the time, but she retired both customs when she began her partnership with Puma. Nowadays, Mr. Completely Creepy goes by his full name, Billy Walsh<\/a>, and is a Grammy-nominated songwriter in addition to being a sneaker designer.<\/p>\n\n\n\n

Rihanna\u2019s influence in sneakers isn\u2019t limited to just her Puma partnership though. For her Super Bowl 57 halftime performance, Rih wore the MM6 Maison Margiela x Salomon<\/a>, which caused Ebay searches for the sneaker to soar over 800%.<\/p>\n\n\n\n

\"MM6
MM6 Maison Margiela x Salomon Cross Low<\/figcaption><\/figure>\n\n\n\n

After her Puma partnership ended, Rihanna\u2019s influence was still felt by the brand as new silhouettes like the Puma Mayze<\/a> incorporated design language from the iconic Fenty Puma Creeper.<\/p>\n\n\n\n

Earlier this year, it was announced that Rihanna is officially returning to Puma, signaling a new era for the successful partnership.<\/p>\n\n\n\n

Just before the announcement, Rihanna had been spotted on several occasions wearing the Puma King Avanti Premium, which was later revealed to have an embossed Fenty x Fastcat logo on the lace cover.<\/p>\n\n\n\n

\"FENTY<\/figure>\n\n\n\n

While no official release date announcement for the Fenty x Puma King Avanti Premium has been announced yet, Rihanna fans can expect these sneakers to drop at a later date, most likely in early 2024.<\/p>\n\n\n\n

Travis Scott<\/strong><\/h2>\n\n\n\n
Nike, (2017) Jordan Brand (2018)<\/h6>\n\n\n\n

For Nike, Travis Scott<\/a> is the brand\u2019s most important artist partner since Ye.\u00a0<\/p>\n\n\n\n

The Houston-based rapper and rockstar debuted his partnership with the \u201cSail\u201d Nike Air Force 1 Low<\/a>, which featured a customizable design ethos with different Swooshes, as part of the AF100 program.<\/p>\n\n\n\n

\"07-travis-scott-air-jordan-4-retro-308497-406\"<\/figure>\n\n\n\n

In 2018, his Jordan Brand partnership began with his Houston Oilers-inspired Air Jordan 4<\/a> collab, which many point to Eminem\u2019s \u201cEncore\u201d Air Jordan 4 as a blueprint.\u00a0<\/p>\n\n\n\n

Since then, Travis Scott\u2019s hits include one of the most desired sneakers with the Travis Scott x Air Jordan 1 High OG \u201cMocha\u201d colorway, which includes the rapper\u2019s signature reverse Swoosh \u2013 unprecedented on an Air Jordan 1 prior to the release and has since become a mainstay in his artistic portfolio.\u00a0<\/p>\n\n\n\n

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With SB Dunks<\/a>, Air Force 1s<\/a>, Air Jordan 1s<\/a>, Air Jordan 6s<\/a>, and even an Air Max 270 React ENG<\/a>, La Flame has lit nearly every marquee silhouette possible.<\/p>\n\n\n\n

The partnership will now evolve into a signature shoe line as Travis Scott and Jordan Brand will release the Travis Scott x Jordan Cut The Check<\/a> later this year.\u00a0<\/p>\n\n\n\n

\"Travis<\/figure>\n\n\n\n

The Travis x Jordan relationship showcases the new era of modern artist collaborations with a hybrid of retro releases and a signature shoe. <\/p>\n","protected":false},"excerpt":{"rendered":"

From Wu-Tang to Kanye West, hip-hop artists have changed the sneaker industry.  In the summer of 1973, hip-hop was born…<\/p>\n","protected":false},"author":328357,"featured_media":1230068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,1256628,1257017,1256629,1232700,1232703,3,1257303,1230342,1225475,2,1224791,1256650,1233902,1256651,1256985,1256652,1256656,1225454,26,1225458,1224004],"tags":[910,867,1206328,1203513,87,1221166,1206047,979,1226396],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nThe 10 Most Influential Hip-Hop Sneaker Collaborators | Snkrs Day<\/title>\n<meta name=\"description\" content=\"From Wu-Tang to Kanye West, hip-hop artists have changed the sneaker industry with their collaborations. 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