{"id":1228647,"date":"2023-08-03T15:08:26","date_gmt":"2023-08-03T20:08:26","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1228647"},"modified":"2023-08-03T16:29:34","modified_gmt":"2023-08-03T21:29:34","slug":"dj-khaled-snipes-we-the-best-snipes-store","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/dj-khaled-snipes-we-the-best-snipes-store\/","title":{"rendered":"DJ Khaled Built His Office Inside a Sneaker Store"},"content":{"rendered":"\n
The producer talks about how he’s elevating his partnership with Snipes through a new store.<\/h6>\n\n\n\n

DJ Khaled<\/a> is not your average sneaker executive. Aside from the sneaker business being another side hustle for the mogul and Grammy Award-winning hip-hop producer and artist, he also is choosing a unique location to set up shop and merge his different businesses.  <\/p>\n\n\n\n

Snipes<\/a> is opening a first-of-its-kind storefront with Khaled, who was named Chief Creative Officer of the company in 2019, that will include features like his personal office, a working recording studio that consumers will be free to use, and a hub for We The Best product collabs and restocks.<\/p>\n\n\n\n

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Located in Khaled\u2019s hometown of Miami, the We The Best x Snipes store will showcase a shopping experience through the lens of the artist across the location’s 6,000+ square feet.<\/p>\n\n\n\n

\u201cIt took us about five years to get to where we are today because of how special this location was,\u201d said Khaled, who personally scouted where the storefront would be built before 2020. <\/p>\n\n\n\n

The hip-hop producer says he drove through a hurricane on South Beach until he found the right storefront around 2018.<\/p>\n\n\n\n

\u201cThe building had a shape that felt like a star, the superstar of the street,\u201d he recalled. \u201cIt was a superstar and you know I know a superstar when I see one because I\u2019ve worked with many of them.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Snipes CEO Sven Voth remembers facetiming with Khaled while the producer was standing in the midst of the hurricane to show the exec the potential space. Voth says the We The Best x Snipes store doubles down on the company\u2019s presence outside of its normal retail doors. <\/p>\n\n\n\n

\u201cI always say we are an entertainment-driven event company with a little bit of retail,\u201d said Sven Voth, Snipes CEO. \u201cWe wanted to create a hangout space for the community, so we want to give something to the community. And it\u2019s, not focused on retail, it\u2019s a lot more than that.\u201d <\/p>\n\n\n\n

Through the years, Snipe\u2019s presence has energized communities within sports and music with events such as the New York Liberty\u2019s season opener this year with exclusive merch and artwork, a skatepark and VIP stage at Rolling Loud in Miami in 2022, and being the main partner for Made in America in 2019 with co-branded merch. <\/p>\n\n\n\n

Of course, special We The Best x Jordan Brand restocks are lined up for the store\u2019s grand opening.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Collabs such as the We The Best x Air Jordan 5 \u201cCrimson Bliss\u201d<\/a> and We The Best Air Jordan 5 \u201cSail\u201d<\/a> are confirmed to be available exclusively at the store as a restock and other special drops are planned throughout the rest of the year at the store. Snipes declined to mention further specifics, but Khaled is keen on hyping up what\u2019s in store.<\/p>\n\n\n\n

\u201cWe\u2019re going to pull up with some things,\u201d Khaled said. \u201cI want to be able to get some of the fans out there with, so expect a lot of sneaker surprises, but also prizes in general.\u201d <\/p>\n\n\n\n

However, you may not only need to be in Miami for the We The Best x Snipes retail experience in the near future. The retailer says they are already exploring repeating the concept in other locations across the world. Until then, the We The Best x Snipes store opens to the public in Miami today.<\/p>\n\n\n\n

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DJ Khaled, Snipes Open We The Best x Snipes Store<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

The producer talks about how he’s elevating his partnership with Snipes through a new store. DJ Khaled is not your…<\/p>\n","protected":false},"author":328301,"featured_media":1228662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[1205247,1257647],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nDJ Khaled, Snipes Open We The Best x Snipes Store | Snkrs Day<\/title>\n<meta name=\"description\" content=\"DJ Khaled and Snipes continue their partnership with the We The Best x Snipes store. 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