{"id":1227651,"date":"2023-07-27T12:45:00","date_gmt":"2023-07-27T17:45:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1227651"},"modified":"2023-07-28T13:57:25","modified_gmt":"2023-07-28T18:57:25","slug":"undefeated-birmingham-city-fc","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/undefeated-birmingham-city-fc\/","title":{"rendered":"UNDEFEATED Announces Partnership with Birmingham City FC"},"content":{"rendered":"\n

Football and streetwear continue to overlap as kits, activations, and collaborations between some of the most iconic clubs and the most renowned names in the space build with each other. <\/p>\n\n\n\n

UNDEFEATED<\/a> has another collab in its trophy case as the brand has announced an official partnership with one of England’s most historic clubs, Birmingham City Football Club. <\/p>\n\n\n\n

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Birmingham City has such a rich history as a well-respected football club. <\/p>\n\n\n\n

Birmingham and UNDEFEATED share a similar brand ethos
with the underdog mentality. We look forward to the opportunity to infuse a football club of such heritage and traditions with our sensibility and style through our creative inspiration. <\/p>\n\n\n\n

We are proud to have UNDEFEATED across the chest of the Birmingham City Football Club as
its sponsor.<\/p>\nEric Cheng, UNDEFEATED Co-Owner and CEO<\/cite><\/blockquote>\n\n\n\n

To kick off the partnership, the Los Angeles-based-turned-global boutique has created a range of products with the football club including a shirt, hoodie, and hat. <\/p>\n\n\n\n

In addition to the capsule, UNDEFEATED will be the club’s jersey sponsor for its Men’s and Women’s sides with the brand’s signature five-strike logo. <\/p>\n\n\n\n

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UNDEFEATED x Birmingham City FC Kit<\/figcaption><\/figure>\n\n\n\n
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We are proud to call UNDEFEATED our partner. Our strategy is to work with brands who help us create unbelievable experiences for our fans. <\/p>\n\n\n\n

UNDEFEATED delivers this. It is a brand from the
street, with an incredible following, driven by its focus on inspiring young people through creativity and attention to detail. <\/p>\n\n\n\n

Through this collaboration we will offer Birmingham City fans
something unexpected and exciting. Birmingham on the rise again.<\/p>\nGarry Cook, Birmingham City FC CEO<\/cite><\/blockquote>\n\n\n\n

The UNDEFEATED x Birmingham City FC<\/strong> Collection<\/strong> is available now at UNDEFEATED.com<\/a> and select chapter stores. The official kit will be unveiled soon. <\/p>\n\n\n\n

Keep it locked on Snkrs Day<\/a> on Instagram and the sneaker release dates<\/a> page to stay on top of the latest news and drops.<\/p>\n\n\n\n