{"id":1222574,"date":"2023-07-05T19:20:07","date_gmt":"2023-07-06T00:20:07","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1222574"},"modified":"2024-01-24T13:15:21","modified_gmt":"2024-01-24T19:15:21","slug":"drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/","title":{"rendered":"Drieke Leenknegt Appointed to Global Chief Marketing Officer at Vans"},"content":{"rendered":"\n<p>After <strong><a href=\"\/vans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vans<\/a><\/strong> Global Brand President&nbsp;Kevin Bailey claimed that <a href=\"https:\/\/www.snkrsday.com\/vans-president-kevin-bailey-claims-the-brand-has-lost-its-edge\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vans lost its edge<\/a>, some major changes are being made at the OC-based footwear company. <strong>Drieke Leenknegt <\/strong>has now been appointed to Global Chief Marketing Officer at Vans and is effective as of today, July 5, 2023.<\/p>\n\n\n\n<p>The former <a href=\"\/brand\/timberland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Timberland<\/a> CMO will be working with the marketing and creative teams at VF Corp., who also produces other fashion heavyweights like <a href=\"\/tag\/supreme\/\" target=\"_blank\" rel=\"noreferrer noopener\">Supreme<\/a>, North Face, Dickies, and more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As Drieke joins Vans, I am excited by what her leadership and in-depth experience will bring to our brand and how that will complement and reinforce our overarching business objectives. Consumers know and love our brand, but it will be under Drieke\u2019s purview as Global CMO that we\u2019ll look to strengthen and deepen our connectivity with consumers everywhere to drive brand affinity.<\/p>\n<cite>&#8211; Kevin Bailey, Vans global brand president<\/cite><\/blockquote>\n\n\n\n<p>Hailing from Belgium, Leenknegt brings more than 20 years of experience across marketing and communications&nbsp;as she previously served in leadership roles at Timberland and Nike. Earlier this year, VF Corp. reported that <a href=\"https:\/\/www.snkrsday.com\/vans-president-kevin-bailey-claims-the-brand-has-lost-its-edge\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vans sales declined in Q3 2023<\/a>, earning $926.9 million, which is a 13% decline from the year prior. With the appointment of Leenknegt and other changes, Vans hopes to refocus and remain a force within footwear.<\/p>\n\n\n\n<p>For more <a href=\"\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\">sneaker news<\/a> and <a href=\"\/sneaker-release-dates\/\" target=\"_blank\" rel=\"noreferrer noopener\">release dates<\/a>, follow <a href=\"https:\/\/www.instagram.com\/nicekicks\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">@NiceKicks<\/a> on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After Vans Global Brand President&nbsp;Kevin Bailey claimed that Vans lost its edge, some major changes are being made at the&hellip;<\/p>\n","protected":false},"author":328355,"featured_media":1222575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1225488],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drieke Leenknegt, Vans Global Chief Marketing Officer | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Drieke Leenknegt is appointed to Global Chief Marketing Officer at Vans. Get the details on Snkrs Day and follow for updates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drieke Leenknegt Appointed to Global Chief Marketing Officer at Vans\" \/>\n<meta property=\"og:description\" content=\"Drieke Leenknegt is appointed to Global Chief Marketing Officer at Vans. Get the details on Snkrs Day and follow for updates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T00:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T19:15:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2023\/07\/Vans-Appoint-Drieke-Leenknegt-Global-Chief-Marketing-Officer-release-date-lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cheyenne Falcon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cheyenne Falcon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/\",\"url\":\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/\",\"name\":\"Drieke Leenknegt, Vans Global Chief Marketing Officer | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2023\/07\/Vans-Appoint-Drieke-Leenknegt-Global-Chief-Marketing-Officer-release-date-lead.jpg\",\"datePublished\":\"2023-07-06T00:20:07+00:00\",\"dateModified\":\"2024-01-24T19:15:21+00:00\",\"description\":\"Drieke Leenknegt is appointed to Global Chief Marketing Officer at Vans. Get the details on Snkrs Day and follow for updates.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2023\/07\/Vans-Appoint-Drieke-Leenknegt-Global-Chief-Marketing-Officer-release-date-lead.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2023\/07\/Vans-Appoint-Drieke-Leenknegt-Global-Chief-Marketing-Officer-release-date-lead.jpg\",\"width\":1080,\"height\":720,\"caption\":\"Vans Appoint Drieke Leenknegt as Global Chief Marketing Officer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vans\",\"item\":\"https:\/\/www.snkrsday.com\/vans\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Drieke Leenknegt Appointed to Global Chief Marketing Officer at Vans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. Culture. Community.\",\"publisher\":{\"@id\":\"https:\/\/www.snkrsday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.snkrsday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.snkrsday.com\/#organization\",\"name\":\"Snkrs Day\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"width\":400,\"height\":225,\"caption\":\"Snkrs Day\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/NiceKicks\",\"https:\/\/x.com\/nicekicks\",\"http:\/\/www.instagram.com\/nicekicks\",\"https:\/\/www.linkedin.com\/company\/asnkrsdaya\",\"https:\/\/www.tiktok.com\/@snkrsday\",\"http:\/\/www.youtube.com\/user\/nicekicks\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Drieke Leenknegt, Vans Global Chief Marketing Officer | Snkrs Day","description":"Drieke Leenknegt is appointed to Global Chief Marketing Officer at Vans. Get the details on Snkrs Day and follow for updates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/","og_locale":"en_US","og_type":"article","og_title":"Drieke Leenknegt Appointed to Global Chief Marketing Officer at Vans","og_description":"Drieke Leenknegt is appointed to Global Chief Marketing Officer at Vans. Get the details on Snkrs Day and follow for updates.","og_url":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/","og_site_name":"Snkrs Day","article_publisher":"http:\/\/www.facebook.com\/snkrsday","article_published_time":"2023-07-06T00:20:07+00:00","article_modified_time":"2024-01-24T19:15:21+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/www.snkrsday.com\/files\/2023\/07\/Vans-Appoint-Drieke-Leenknegt-Global-Chief-Marketing-Officer-release-date-lead.jpg","type":"image\/jpeg"}],"author":"Cheyenne Falcon","twitter_card":"summary_large_image","twitter_creator":"@snkrsday","twitter_site":"@snkrsday","twitter_misc":{"Written by":"Cheyenne Falcon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/","url":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/","name":"Drieke Leenknegt, Vans Global Chief Marketing Officer | Snkrs Day","isPartOf":{"@id":"https:\/\/www.snkrsday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#primaryimage"},"image":{"@id":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#primaryimage"},"thumbnailUrl":"https:\/\/www.snkrsday.com\/files\/2023\/07\/Vans-Appoint-Drieke-Leenknegt-Global-Chief-Marketing-Officer-release-date-lead.jpg","datePublished":"2023-07-06T00:20:07+00:00","dateModified":"2024-01-24T19:15:21+00:00","description":"Drieke Leenknegt is appointed to Global Chief Marketing Officer at Vans. Get the details on Snkrs Day and follow for updates.","breadcrumb":{"@id":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#primaryimage","url":"https:\/\/www.snkrsday.com\/files\/2023\/07\/Vans-Appoint-Drieke-Leenknegt-Global-Chief-Marketing-Officer-release-date-lead.jpg","contentUrl":"https:\/\/www.snkrsday.com\/files\/2023\/07\/Vans-Appoint-Drieke-Leenknegt-Global-Chief-Marketing-Officer-release-date-lead.jpg","width":1080,"height":720,"caption":"Vans Appoint Drieke Leenknegt as Global Chief Marketing Officer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.snkrsday.com\/drieke-leenknegt-appointed-to-global-chief-marketing-officer-at-vans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.snkrsday.com\/"},{"@type":"ListItem","position":2,"name":"Vans","item":"https:\/\/www.snkrsday.com\/vans\/"},{"@type":"ListItem","position":3,"name":"Drieke Leenknegt Appointed to Global Chief Marketing Officer at Vans"}]},{"@type":"WebSite","@id":"https:\/\/www.snkrsday.com\/#website","url":"https:\/\/www.snkrsday.com\/","name":"Snkrs Day","description":"Sneakers News. Culture. Community.","publisher":{"@id":"https:\/\/www.snkrsday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.snkrsday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.snkrsday.com\/#organization","name":"Snkrs Day","url":"https:\/\/www.snkrsday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","contentUrl":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","width":400,"height":225,"caption":"Snkrs Day"},"image":{"@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/snkrsday","https:\/\/x.com\/snkrsday","http:\/\/www.instagram.com\/snkrsday","https:\/\/www.linkedin.com\/company\/asnkrsdaya","https:\/\/www.tiktok.com\/@snkrsday","http:\/\/www.youtube.com\/user\/snkrsday"]}]}},"_links":{"self":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/1222574"}],"collection":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/users\/328355"}],"replies":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/comments?post=1222574"}],"version-history":[{"count":5,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/1222574\/revisions"}],"predecessor-version":[{"id":1249687,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/1222574\/revisions\/1249687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media\/1222575"}],"wp:attachment":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media?parent=1222574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/categories?post=1222574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/tags?post=1222574"},{"taxonomy":"cultivate_rss","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/cultivate_rss?post=1222574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}