{"id":1221396,"date":"2023-06-27T00:43:00","date_gmt":"2023-06-27T05:43:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1221396"},"modified":"2024-10-06T23:28:16","modified_gmt":"2024-10-07T04:28:16","slug":"unheardof-adidas-rivalry-low-erikas-poem-interview","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/unheardof-adidas-rivalry-low-erikas-poem-interview\/","title":{"rendered":"A Trefoil Tribute: The UNheardof x adidas Rivalry Low “Erika’s Poem” is Slam Poetry in Sneaker Form"},"content":{"rendered":"\n
Collaborations have become a mainstay in sneakers. Brands work with their star-level partners ranging from boutiques to artists to create a moment through a silhouette or even a colorway. From motifs to messaging, sneaker collaborations touch on certain moments and intersections.<\/p>\n\n\n\n
\u201cFor a store owner it\u2019s nearly impossible to get a collaboration with a footwear brand,\u201d Philip Lipschutz, owner of Cincinnati\u2019s UNheardof, said.<\/p>\n\n\n\nPhilip Lipschutz<\/figcaption><\/figure>\n\n\n\n
Lipschutz\u2019s introduction into sneakers took place in the late 90\u2019s and early 2000s as skate culture and sneaker culture entered their respective golden eras. <\/p>\n\n\n\n
Eventually, Philip would skate around the Midwest with the aspirations to get a deal with a brand. While that dream fell short, his passion for sneakers and skating led him to Anonymous, a staple skate shop in Cincinnati that closed its doors in 2016. <\/p>\n\n\n\n
In 2008, Philip opened UNheardof, an ode to his sister. <\/p>\n\n\n\n
\u201cThe reason I called it UNheardof was because it\u2019s the little sister of Anonymous. My little sister was my baby.\u201d<\/p>\n\n\n\n
As UNheardof celebrates its 15th<\/sup> anniversary, his collaborative adidas Rivalry Low is more than just a moment but rather a celebration of his late-sister, Erika, while raising awareness to suicide and mental health. <\/p>\n\n\n\nUNheardof x adidas Rivalry Low “Erika’s Poem”<\/figcaption><\/figure>\n\n\n\n
The Story<\/strong><\/h5>\n\n\n\n
Philip and Erika grew up in what Lipschutz described as \u201cwhite trash hoarders.\u201d Smell of burnt cigarettes clouded the air. A herd of cats littered the floors. Flies, roaches, fleas and more made the house their own. <\/p>\n\n\n\nPhilip & Erika<\/figcaption><\/figure>\n\n\n\n
Rural Midwest America has been plagued by heroin, meth, fentanyl, and other hard narcotics in the last few decades. <\/p>\n\n\n\n
\u201cNobody made it off our street. People are stuck. Their whole families are stuck in the same rut and never leave their house.\u201d <\/p>\n\n\n\n
Philip, who started working at a skate shop as an early teen, promised his little sister, Erika, that she would always come with. A promise he kept with UNheardof\u2019s collaboration with adidas. <\/p>\n\n\n\nUNheardof x adidas Rivalry Low “Erika’s Poem”<\/figcaption><\/figure>\n\n\n\n
Each component of the UNheardof x adidas Rivalry Low \u201cErika\u2019s Poem\u201d<\/strong> holds significance. Each material, color, and detail are tied to Philip and Erika. <\/p>\n\n\n\n
The shoe\u2019s hairy red suede tells three stories: a nod to skate shoes and their signature hairy suede details; for Erika, his blood sister; and paying homage to UNheardof and Cincinnati\u2019s affinity for red. <\/p>\n\n\n\n
The use of baby blue is a direct tie to Erika, Philip\u2019s baby sister, and the sky that she referenced throughout her poetry. <\/p>\n\n\n\n
The orange and green are draw from their only Christmas present growing up \u2014 oranges. Though, they would rot and become infested with maggots, which inspires the artwork in the insole. The fly artwork found throughout the shoe and its packaging also reference their bug-infested home. <\/p>\n\n\n\nInsoles of the UNheardof x adidas Rivalry Low “Erika’s Poem”<\/figcaption><\/figure>\n\n\n\n
The gum outsole completes the pair with its obvious ties to skate shoes and their pervasive use of a gum bottom.<\/p>\n\n\n\n
But perhaps the most important detail is Erika\u2019s poetry found throughout the shoe and the packaging. <\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\nErika’s poetry on the UNheardof x adidas Rivalry Low “Erika’s Poem”<\/figcaption><\/figure>\n\n\n\n
Philip recalls that the journal filled with Erika\u2019s poetry was found the day after the tragedy. <\/p>\n\n\n\n
\u201cThat\u2019s when I found out for the first time that she was a poet,\u201d he said. \u201cMy grandfather and my mother took the poem out of her notebook and had it made for her memorial on her grave site.\u201d<\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\nErika’s poetry on the packaging of the UNheardof x adidas Rivalry Low “Erika’s Poem”<\/figcaption><\/figure>\n\n\n\n
Philip made his way to her headstone and took a picture of it to retrace her poem in her own handwriting.<\/p>\n\n\n\n
\u201cThat\u2019s her real handwriting from her notebook that was on the memorial that\u2019s all over the shoe. Erika never got to see UNheardof,\u201d he stated. \u201cIt\u2019s her handwriting spelling UNheardof on the shoe. We don\u2019t have our standard Unheardof logo anywhere on the shoe.\u201d <\/p>\n\n\n\n
Philip didn\u2019t want the standard UNheardof logo on the shoe, he wanted to ensure that his little sister was present on the pair. <\/p>\n\n\n\n
\u201cI really wanted to tell something with a meaningful story,\u201d he said. \u201cTaking the letters from her poetry and recreating the UNheardof logo has been the best thing for me.\u201d <\/p>\n\n\n\n
Additionally, Philip and the Unheardof team went the extra mile for the packaging, emphasizing the story\u2019s significance. Instead of the standard blue & white adidas Originals boxes that the pairs came in, Lipschutz designed, source, and manufactured clear acrylic boxes that open like a cassette tape (he notes that CD covers would\u2019ve been more accurate but its functionality with the shoe would not have been the same). <\/p>\n\n\n\nUNheardof x adidas Rivalry Low “Erika’s Poem”(Blue box)<\/figcaption><\/figure>\n\n\n\n
With 1,500 pairs created, three sets of different colored boxes were designed, each telling a different story: blue, orange, and red.<\/p>\n\n\n\n
The blue box, which released at UNheardof, drew inspiration from what her bedroom looked like and what it meant to her. The orange box, which released at the brand\u2019s larger activation with the Cincinnati\u2019s Contemporary Arts Center, is a nod to Erika\u2019s love for music, especially No Doubt \u2014 Erika\u2019s own interpretation of Philip\u2019s curated music taste. Finally, the red friends & family box has photos that she took of the skate rats back in the day and photos of herself. <\/p>\n\n\n\nUNheardof x adidas Rivalry Low “Erika’s Poem” (Orange box)<\/figcaption><\/figure>\n\n\n\n
All three boxes, throughout all 1,500 pairs, contain a silk screen poem, that Philip retraced a-la Andy Warhol. <\/p>\n\n\n\n
Philip was adamant in ensuring every detail into the shoe was symbolic to their story, but most important his sister\u2019s memory. In doing so, he pushed through seven rounds of samples and elevating the adidas Rivalry from her handwriting to the padded tongue and even its oval laces.<\/p>\n\n\n\n
Even the rollout was well-calculated. <\/p>\n\n\n\nUNheardof x adidas Rivalry Low “Erika’s Poem” in Manhattan, New York<\/figcaption><\/figure>\n\n\n\n
Ahead of its, release, Philip made his way to the New York City to promote the sneaker and, most importantly, share his sister\u2019s story for all to see, including Erika. <\/p>\n\n\n\n
\u201cThe lights stay on 24\/7 out there, so I know she\u2019ll see her poetry,\u201d he said. \u201cI want you all to read it, to see it, to feel it. I\u2019d rather have that feeling than sell 1,500 pairs of shoes.” <\/p>\n\n\n\nPromo for the UNheardof x adidas Rivalry Low “Erika’s Poem” in Manhattan, New York<\/figcaption><\/figure>\n\n\n\n
The Challenges<\/strong><\/h5>\n\n\n\n
At the beginning of the pandemic, adidas reached out to Philip about a collaboration. The Three Stripes approached him with a deck of silhouettes they were choosing to focus on North America for the coming years \u2013 the Forum, the Gazelle, and the Samba.<\/p>\n\n\n\n
But Philip stayed true to Rivalry to preserve the authenticity and integrity of the story as well as his relationship with his sister. <\/p>\n\n\n\nUNheardof x adidas Rivalry Low “Erika’s Poem”<\/figcaption><\/figure>\n\n\n\n
\u201cThe reason I chose the Rivalry, before I started working at a skateboard and got hooked up with free skate shoes, I could get them at a mom & pop store in downtown Cincinnati for $20 to $30,\u201d he recalled. <\/p>\n\n\n\n
Purposely buying the all-white ones, he would color them up with paint markers and make them his own. <\/p>\n\n\n\n
\u201cThe Rivalry to me always symbolized what I grew up in the streets with basketball, hip-hop music, punk rock music, skateboarding, and graffiti.\u201d <\/p>\n\n\n\n
As the collab conversations continued, Philip wrestled with the ethics and morals of the shoe. At first, he received pushback from their half-siblings. <\/p>\n\n\n\n
\u201cIn the beginning, two out of the three were unsure because, in their eyes, I\u2019m using her poetry to make a profit. After a while, they came around because they knew I\u2019d do it right.\u201d<\/p>\n\n\n\n
But most importantly, Philip looked to his grandparents for their blessing on going through with the collab. <\/p>\n\n\n\nPhilip Lipschutz with his grandmother at the CAC for the release of the UNheardof x adidas Rivalry Low “Erika’s Poem”<\/figcaption><\/figure>\n\n\n\n
\u201cThe only person I asked permission for was my grandmother and my grandfather. They did their best to get me and my little sister out of our situation that we grew up in. They gave me their blessings immediately,\u201d he said. <\/p>\n\n\n\n
\u201cThey knew she wanted to work with her big brother.\u201d<\/p>\n\n\n\n
With the collab in motion, more challenges arose. <\/p>\n\n\n\n
Typically, a brand would fly in its collaborator to its headquarters with first-class treatment from the flight to the hotel. <\/p>\n\n\n\n
\u201cYou go to the studio with this team at adidas who are PLMs (product line managers), graphic designers, colorists, all the people in marketing, you tell them your ideas and inspirations and they\u2019re taking notes and your shoe is done in two weeks.\u201d<\/p>\n\n\n\n
But with the pandemic, Philip and the adidas team were subjected to Zoom calls and direct conversations with the factory. Despite the logistical hurdle, he wasted no time as he sourced 30 pairs of Rivalry\u2019s from retailers all over the world as the shoe\u2019s presence was minimal in the States. He would draw the shoe over and over again until it met a nearly 1-to-1 mirror of an actual pair. He then took it to Illustrator and started coloring the pair in. <\/p>\n\n\n\n
\u201cGoing into designing the shoe and trying to get materials and all that stuff was hard. There\u2019s no factory, there\u2019s no team,\u201d he said. <\/p>\n\n\n\n
In the early stages of the pandemic, the major brand\u2019s factories repeatedly faced closures due to China\u2019s COVID-19 restrictions, delaying the process even further. <\/p>\n\n\n\n
\u201cThe first samples came in and all the materials were synthetic. It was just the materials that the factory had on hand at the moment.\u201d<\/p>\n\n\n\n
Not only were the materials off, but the colors were also wrong, and Erika\u2019s poem went from her handwriting to a Helvetica-style font. <\/p>\n\n\n\n
\u201cOriginally, the poem was supposed to be embroidered but because of the materials, the embroidery didn\u2019t come out clean and didn\u2019t go into sampling,\u201d he said. <\/p>\n\n\n\n
Once the final sample was cleared and set to production, another obstacle got in the way. <\/p>\n\n\n\nA picture of Erika, who died at 16 by suicide, with atop of the UNheardof x adidas Rivalry Low “Erika’s Poem”<\/figcaption><\/figure>\n\n\n\n
Initially set to release during Mental Health Awareness month, the shoes and the acrylic boxes sat out in the middle of the ocean for nine months, delaying the entire process. <\/p>\n\n\n\n
In addition to the delay in the release, the venue for the shoe\u2019s release became a setback as well.<\/p>\n\n\n\n
Philip was set on set on releasing the shoe in a museum in Erika\u2019s honor. <\/p>\n\n\n\n
\u201cShe never had an art show. She never was in a museum,\u201d he said. <\/p>\n\n\n\n
At first, two local museums declined on working with Unheardof due to the conversation of suicide was \u201ctoo dark of a story\u201d and \u201cwere uncomfortable with the situation\u201d Philip recalled. However, the Contemporary Arts Museum was ecstatic to be a part of the moment, the story. <\/p>\n\n\n\nUNheardof x adidas Rivalry Low “Erika’s Poem” (Red box)<\/figcaption><\/figure>\n\n\n\n
\u201cNow she\u2019s going to be in the Contemporary Arts Museum which is one of the most prized contemporary art museums in the country. It\u2019s one of our prized possessions in Cincinnati.\u201d <\/p>\n\n\n\n
The Significance<\/strong><\/h5>\n\n\n\n
Days before the release, the boutique hosted a workshop at the CAC with the children\u2019s homes from the community that includes a sneaker drawing session with Philip in attendance. <\/p>\n\n\n\nUnheardof’s activation with local community kids ahead of the UNheardof x adidas Rivalry Low “Erika’s Poem” release<\/figcaption><\/figure>\n\n\n\n
\u201cAfter that whole experience is done, we\u2019re going to pick a winner and make a shoe together,\u201d he said. \u201cEither that kid will get their own shoe pair through adidas or we\u2019ll make it and release it with proceeds going to the children\u2019s home and community or use the funds to help them with their college fund.\u201d <\/p>\n\n\n\nUnheardof’s activation with local community kids ahead of the UNheardof x adidas Rivalry Low “Erika’s Poem” release<\/figcaption><\/figure>\n\n\n\n
All 200 kids in attendance received a free pair of Erika\u2019s shoes, backpacks, and socks from adidas. All 200 kids with reassurance that they aren’t alone. <\/p>\n\n\n\n
\u201cI think a lot of kids that are going through similar situations that Erika went through are going to be moved and feel a real connection to it,\u201d he said. <\/p>\n\n\n\n
\u201cThe most important thing is, even if it\u2019s one kid that I give a pair of shoes to, I know I\u2019m going to impact and change their life forever. To me, it\u2019s not about the allocation and how many pairs, I did my sister justice,\u201d Philip stated. <\/p>\n\n\n\n
Additionally, during the art show, Erika\u2019s poem will be enlarged, printed, and on display. Her entire bedroom will be recreated for the buildout as well. <\/p>\n\n\n\nErika’s room recreated in the CAC<\/figcaption><\/figure>\n\n\n\n
After all the back and forth and the setbacks, Philip can a sense of relief with the project.<\/p>\n\n\n\n
\u201cTo me, it\u2019s my greatest achievement. It all came full circle,\u201d he said. I always wanted to do collaborations with footwear brands and tell stories; not tell a story that everybody else tells,\u201d he adds. \u201cThis project is a success because I represented my sister to the fullest degree, and I didn\u2019t miss out or skip any little part and went the extra mile over and over again.\u201d<\/p>\n\n\n\n
Throughout the process, memories, depression, grief, and a plethora of other emotions came and went. <\/p>\n\n\n\nPhilip & Ericka (right)<\/figcaption><\/figure>\n\n\n\n
\u201cI\u2019ve got more closure now than I did before, but I would\u2019ve loved to done this with her standing next to me physically instead of spiritually and emotionally,\u201d Philip said. <\/p>\n\n\n\n
While he\u2019ll never have closure, Philip can find solace in that his little sister and her poetry will live forever. <\/p>\n\n\n\n
The End<\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"
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