{"id":1219029,"date":"2023-06-14T13:29:56","date_gmt":"2023-06-14T18:29:56","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1219029"},"modified":"2023-06-14T13:30:00","modified_gmt":"2023-06-14T18:30:00","slug":"puma-executive-adam-petrick-leaving-company","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/puma-executive-adam-petrick-leaving-company\/","title":{"rendered":"PUMA Exec Adam Petrick Leaving Company Amid Reorg"},"content":{"rendered":"\n

PUMA<\/a>‘s Chief Brand Officer, Adam Petrick, is stepping away at the end of this year.<\/p>\n\n\n\n

For over 20 years, Petrick helped mold the creative direction for the brand’s internal and external global communications. Additionally, Petrick was the main force in the brand’s return to basketball in 2018, including signing six Top 3 draft picks across the NBA and WNBA along with notable veteran players from LaMelo Ball, Deandre Ayton, Skylar Diggins-Smith, and others. Petrick was fundamental in developing the partnership between PUMA and Jay-Z and his Roc Nation Sports agency.<\/p>\n\n\n\n

\"\"
(Left to right): Adam Petrick, Walt Frazier, and Skylar Diggins-Smith<\/figcaption><\/figure>\n\n\n\n

Petrcik’s departure follows the brand’s relocation of Brand Management and Marketing Operations from Boston to Herzogenaurach, Germany at its global headquarters. He will be succeeded by Richard Teyssier, PUMA\u2019s Regional General Manager in Europe.<\/p>\n\n\n\n

\n

I would like to thank Adam Petrick for his significant contribution to PUMA\u2019s success during his more than 20-year-tenure with PUMA.<\/p>\n\n\n\n

With Richard Teyssier, we have found the ideal candidate to drive PUMA\u2019s brand elevation strategy in the future. He is not only a true marketing specialist who comes with a strong expertise in brand management. <\/p>\n\n\n\n

He is also an integral part of our PUMA family and knows the business inside out from his more than 12 years of general management at PUMA France and PUMA Europe.<\/p>\nPUMA CEO Arne Freund<\/cite><\/blockquote>\n\n\n\n

PUMA’s relocation of its Brand Management and Marketing Operations department stems from the company’s desire to improve communications and vision across key business categories. <\/p>\n\n\n\n

Keep it locked on Snkrs Day<\/a> on Instagram and the sneaker release dates<\/a> page to stay on top of the latest news and drops.<\/p>\n","protected":false},"excerpt":{"rendered":"

PUMA‘s Chief Brand Officer, Adam Petrick, is stepping away at the end of this year. For over 20 years, Petrick…<\/p>\n","protected":false},"author":328301,"featured_media":1219033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,26],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nPUMA Exec Adam Petrick Leaving Company | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Longtime PUMA exec Adam Petrick is leaving the company amid an internal reorg. 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