{"id":1213803,"date":"2023-05-19T13:24:31","date_gmt":"2023-05-19T18:24:31","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1213803"},"modified":"2023-05-19T13:26:21","modified_gmt":"2023-05-19T18:26:21","slug":"nike-accused-of-false-sustainability-claims-in-new-lawsuit","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/","title":{"rendered":"Nike Accused of False Sustainability Claims in New Class Action Lawsuit"},"content":{"rendered":"\n

(Lead image via Nike\/Brian Metcalf\/Nemanja Jehlicka<\/a>)<\/em><\/p>\n\n\n\n

Back in 2019, Nike<\/a><\/strong> launched its new “Move-to-Zero”<\/a> series, an initiative aiming for zero waste and zero carbon emissions through innovative sustainable technology — at least that’s what the Swoosh claims, but a new lawsuit filed by Maria Guadalupe Ellis claims different.<\/p>\n\n\n\n

A new report from The Fashion Law<\/a><\/em> reveals that the lawsuit filed by Maria Guadalupe Ellis accuses Nike of misleading consumers by promoting its products as environmentally friendly, while failing to actually live up to sustainable standards.<\/p>\n\n\n\n

The lawsuit, which was filed in Missouri Federal Court, lists specific instances where Nike’s sustainability claims have been questioned, such as its use of recycled materials and carbon reduction claims, as well as its claims of improved labor practices.<\/p>\n\n\n\n

In the proposed class action complaint Ellis claims that “consumers seek, and will pay a premium for, products that are responsibly made, including products that will not negatively affect the environment.\u201d <\/p>\n\n\n\n

Ellis continues in the complaint claiming Nike of greenwashing their products and \u201cdeceptively claiming that their [products] are sustainable.\u201d According to Class Action<\/a><\/em>, the lawsuit claims that of the 2,452 \u201csustainable\u201d products that Nike offers, only 239 were made with recycled materials.<\/p>\n\n\n\n

The lawsuit also raises brows at Nike’s carbon reduction claims as the plaintiff argues that Nike’s efforts to reduce its carbon footprint are unsatisfactory. The plaintiff claims that Nike has not taken any serious measures to remedy the environmental impact of its manufacturing and supply chain operations.<\/p>\n\n\n\n

Furthermore, the plaintiff accuses Nike of violating the Missouri Merchandising Practices Act, which generally prohibits deceptive advertising practices; unjust enrichment; negligent misrepresentation; and fraud, and is seeking certification of her proposed class action (to include other individuals who purchased \u201csustainable\u201d Nike products during the applicable statute of limitations period), as well as injunctive relief and monetary damages, per The Fashion Law<\/a><\/em>.<\/p>\n\n\n\n

This lawsuit comes at a time where sustainability is more critical than ever, as well as trendy. The Nike Move-to-Zero series is one of Nike’s many sustainability initiatives and is still an ongoing project, with silhouettes like the Nike Dunk Low Disrupt 2<\/a> and the Nike Air Max 90 Terrascape<\/a> being offsprings of the series.<\/p>\n\n\n\n

If the lawsuit is successful, Nike may face significant legal and financial consequences, and is sure to suffer some credibility damages as well. <\/p>\n\n\n\n

Snkrs Day will continue to update this story as the case develops. For more sneaker news<\/a> and release dates<\/a>, follow @NiceKicks<\/a> on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"

(Lead image via Nike\/Brian Metcalf\/Nemanja Jehlicka) Back in 2019, Nike launched its new “Move-to-Zero” series, an initiative aiming for zero…<\/p>\n","protected":false},"author":328355,"featured_media":1213804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1224791],"tags":[1257863],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nNike Accused of False Sustainability Claims | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Nike Accused of False Sustainability Claims in New Lawsuit. Read all about it on Snkrs Day and follow for updates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Accused of False Sustainability Claims in New Class Action Lawsuit\" \/>\n<meta property=\"og:description\" content=\"Nike Accused of False Sustainability Claims in New Lawsuit. Read all about it on Snkrs Day and follow for updates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/\" \/>\n<meta property=\"og:site_name\" content=\"Snkrs Day\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/NiceKicks\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-19T18:24:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T18:26:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snkrsday.com\/files\/2023\/05\/nike-move-to-zero-lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cheyenne Falcon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:site\" content=\"@snkrsday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cheyenne Falcon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/\",\"url\":\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/\",\"name\":\"Nike Accused of False Sustainability Claims | Snkrs Day\",\"isPartOf\":{\"@id\":\"https:\/\/www.snkrsday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.snkrsday.com\/files\/2023\/05\/nike-move-to-zero-lead.jpg\",\"datePublished\":\"2023-05-19T18:24:31+00:00\",\"dateModified\":\"2023-05-19T18:26:21+00:00\",\"description\":\"Nike Accused of False Sustainability Claims in New Lawsuit. Read all about it on Snkrs Day and follow for updates.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#primaryimage\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2023\/05\/nike-move-to-zero-lead.jpg\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2023\/05\/nike-move-to-zero-lead.jpg\",\"width\":1080,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.snkrsday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nike\",\"item\":\"https:\/\/www.snkrsday.com\/nike\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Nike Accused of False Sustainability Claims in New Class Action Lawsuit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.snkrsday.com\/#website\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"name\":\"Snkrs Day\",\"description\":\"Sneakers News. Culture. Community.\",\"publisher\":{\"@id\":\"https:\/\/www.snkrsday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.snkrsday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.snkrsday.com\/#organization\",\"name\":\"Snkrs Day\",\"url\":\"https:\/\/www.snkrsday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"contentUrl\":\"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png\",\"width\":400,\"height\":225,\"caption\":\"Snkrs Day\"},\"image\":{\"@id\":\"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/NiceKicks\",\"https:\/\/x.com\/nicekicks\",\"http:\/\/www.instagram.com\/nicekicks\",\"https:\/\/www.linkedin.com\/company\/asnkrsdaya\",\"https:\/\/www.tiktok.com\/@snkrsday\",\"http:\/\/www.youtube.com\/user\/nicekicks\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nike Accused of False Sustainability Claims | Snkrs Day","description":"Nike Accused of False Sustainability Claims in New Lawsuit. Read all about it on Snkrs Day and follow for updates.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/","og_locale":"en_US","og_type":"article","og_title":"Nike Accused of False Sustainability Claims in New Class Action Lawsuit","og_description":"Nike Accused of False Sustainability Claims in New Lawsuit. Read all about it on Snkrs Day and follow for updates.","og_url":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/","og_site_name":"Snkrs Day","article_publisher":"http:\/\/www.facebook.com\/snkrsday","article_published_time":"2023-05-19T18:24:31+00:00","article_modified_time":"2023-05-19T18:26:21+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/www.snkrsday.com\/files\/2023\/05\/nike-move-to-zero-lead.jpg","type":"image\/jpeg"}],"author":"Cheyenne Falcon","twitter_card":"summary_large_image","twitter_creator":"@snkrsday","twitter_site":"@snkrsday","twitter_misc":{"Written by":"Cheyenne Falcon","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/","url":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/","name":"Nike Accused of False Sustainability Claims | Snkrs Day","isPartOf":{"@id":"https:\/\/www.snkrsday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#primaryimage"},"image":{"@id":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#primaryimage"},"thumbnailUrl":"https:\/\/www.snkrsday.com\/files\/2023\/05\/nike-move-to-zero-lead.jpg","datePublished":"2023-05-19T18:24:31+00:00","dateModified":"2023-05-19T18:26:21+00:00","description":"Nike Accused of False Sustainability Claims in New Lawsuit. Read all about it on Snkrs Day and follow for updates.","breadcrumb":{"@id":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#primaryimage","url":"https:\/\/www.snkrsday.com\/files\/2023\/05\/nike-move-to-zero-lead.jpg","contentUrl":"https:\/\/www.snkrsday.com\/files\/2023\/05\/nike-move-to-zero-lead.jpg","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.snkrsday.com\/nike-accused-of-false-sustainability-claims-in-new-lawsuit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.snkrsday.com\/"},{"@type":"ListItem","position":2,"name":"Nike","item":"https:\/\/www.snkrsday.com\/nike\/"},{"@type":"ListItem","position":3,"name":"Nike Accused of False Sustainability Claims in New Class Action Lawsuit"}]},{"@type":"WebSite","@id":"https:\/\/www.snkrsday.com\/#website","url":"https:\/\/www.snkrsday.com\/","name":"Snkrs Day","description":"Sneakers News. Culture. Community.","publisher":{"@id":"https:\/\/www.snkrsday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.snkrsday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.snkrsday.com\/#organization","name":"Snkrs Day","url":"https:\/\/www.snkrsday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","contentUrl":"https:\/\/www.snkrsday.com\/files\/2020\/10\/nice-box-400-225.png","width":400,"height":225,"caption":"Snkrs Day"},"image":{"@id":"https:\/\/www.snkrsday.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/snkrsday","https:\/\/x.com\/snkrsday","http:\/\/www.instagram.com\/snkrsday","https:\/\/www.linkedin.com\/company\/asnkrsdaya","https:\/\/www.tiktok.com\/@snkrsday","http:\/\/www.youtube.com\/user\/snkrsday"]}]}},"_links":{"self":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/1213803"}],"collection":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/users\/328355"}],"replies":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/comments?post=1213803"}],"version-history":[{"count":6,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/1213803\/revisions"}],"predecessor-version":[{"id":1214585,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/posts\/1213803\/revisions\/1214585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media\/1213804"}],"wp:attachment":[{"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/media?parent=1213803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/categories?post=1213803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/tags?post=1213803"},{"taxonomy":"cultivate_rss","embeddable":true,"href":"https:\/\/www.snkrsday.com\/wp-json\/wp\/v2\/cultivate_rss?post=1213803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}