{"id":1212771,"date":"2023-05-10T17:25:11","date_gmt":"2023-05-10T22:25:11","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1212771"},"modified":"2023-05-10T17:25:47","modified_gmt":"2023-05-10T22:25:47","slug":"foot-locker-inc-appoints-former-nike-executive-to-lead-wss-banner","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/foot-locker-inc-appoints-former-nike-executive-to-lead-wss-banner\/","title":{"rendered":"Foot Locker Appoints Former Nike Executive Blanca Gonzalez to Lead WSS"},"content":{"rendered":"\n

Foot Locker, Inc<\/a>.<\/strong> takes another step in the right direction as the company appoints Blanca Gonzalez<\/strong> to Senior Vice President and General Manager of its WSS banner. WSS is widely known as a neighborhood store for its presence and connection within Latino communities.<\/p>\n\n\n\n

To join Foot Locker, Gonzalez is leaving Nike Inc., where she served as Vice President of North America Product Merchandising. Gonzalez brings two decades of experience that spans across various Nike leadership roles in Marketing, Merchandising, and Sales.<\/p>\n\n\n\n

\n

I am honored to join Foot Locker, Inc. as General Manager of the WSS banner. I have watched WSS grow its footprint in Latino communities by investing in authentic and culturally relevant touch points with its customers. WSS has proven to demonstrate a high level of cultural awareness that honors and respects the richness of the Latino experience. Together we\u2019ll build on this relationship, continuing WSS’s success and growth while being keenly focused on how we best serve the communities where we operate. <\/p>\nBlanca Gonzalez<\/cite><\/blockquote>\n\n\n\n

Gonzalez will report directly to Frank Bracken, Executive Vice President and Chief Commercial Officer, and oversee the operations of WSS. The change is effective immediately on May 15, 2023.<\/p>\n\n\n\n

Some of the key components Gonzalez will focus on include supporting Foot Locker’s \u2018Lace Up\u2019 plan and deepening Foot Locker’s relationships with WSS\u2019s home turf, as well maintaining and growing relationships with key partners. <\/p>\n\n\n\n

Gonzalez\u2019s vast knowledge of the sneaker industry and how Foot Locker manages relationships with key brand partners will support the company’s growth strategies. With her personal ties to the Latino community, Gonzalez will strengthen Foot Locker’s connection and expand WSS\u2019s offerings to create culturally relevant experiences.<\/p>\n\n\n\n

\n

Blanca\u2019s vast knowledge of the sneaker industry attained throughout her tenure with our great partner Nike will be an incredible asset to our WSS business, which has tremendous potential. Blanca\u2019s remarkable experience, understanding of our diverse customers, and personal roots within WSS\u2019s home turf will help deepen our relationships within communities and expand WSS\u2019s unique offering of culturally connected experiences.  She will also help us build the talent and operational capabilities to rapidly scale WSS, making it our next $1B banner.<\/p>\nFrank Bracken, Chief Commercial Officer of Foot Locker, Inc.<\/cite><\/blockquote>\n\n\n\n

For more sneaker news<\/a> and release dates<\/a>, follow @NiceKicks<\/a> on Twitter.<\/p>\n\n\n\n

\n
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Blanca Gonzalez<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Foot Locker, Inc. takes another step in the right direction as the company appoints Blanca Gonzalez to Senior Vice President…<\/p>\n","protected":false},"author":328355,"featured_media":1212773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1239143,1258977,2],"tags":[260521],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nFoot Locker Appoints Blanca Gonzalez to Lead WSS | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Foot Locker, Inc. Appoints Former Nike Executive to Lead WSS Banner. 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