{"id":1202919,"date":"2023-03-29T12:12:47","date_gmt":"2023-03-29T17:12:47","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1202919"},"modified":"2023-03-29T12:19:03","modified_gmt":"2023-03-29T17:19:03","slug":"adidas-black-lives-matter-three-stripe-logo-trademark-filing-opposition","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/adidas-black-lives-matter-three-stripe-logo-trademark-filing-opposition\/","title":{"rendered":"adidas Files Opposition to Black Lives Matters Trademark Application, Withdraws Following Backlash"},"content":{"rendered":"\n

On March 27, adidas<\/a> contacted the U.S. Trademark Office to reject a Black Lives Matter<\/a> application for a trademark that featured three parallel stripes.<\/p>\n\n\n\n

However, on March 29, the German brand withdrew its filing against BLM’s trademark application, as initially reported by Reuters<\/a><\/em>. <\/p>\n\n\n\n

adidas’ original filing was issued as the iconic Three Stripes brand felt that BLM’s logo was “likely to cause confusion” with its logo on t-shirts. <\/p>\n\n\n\n

\n
\"adidas<\/figure>\n\n\n\n
\"adidas<\/figure>\n
Black Lives Matter Logo<\/figcaption><\/figure>\n\n\n\n
\n

adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible.<\/p>\nadidas statement to Reuters<\/cite><\/blockquote>\n\n\n\n

According to Reuters<\/em>, a source close to the company said the quick withdrawal was sparked over the potential concern that people could misinterpret adidas’ trademark objection as criticism of Black Lives Matter’s mission.<\/p>\n\n\n\n

\"adidas
adidas Logo<\/figcaption><\/figure>\n\n\n\n

adidas rescinded its opposition without prejudice, which means it could still challenge the trademark on the same grounds in the future, per Reuters<\/em>.<\/p>\n\n\n\n

\n\n\n\n

adidas Three Stripes Logo<\/h3>\n\n\n\n

The German brand’s iconic logo has been in circulation since the 1950s. <\/p>\n\n\n\n

Over the last 15 years, adidas claims to have filed over 90 lawsuits and signed more than 200 settlement agreements related to the three-stripe trademark since 2008, according to court documents from a lawsuit the company brought against designer Thom Browne’s fashion house.<\/p>\n\n\n\n

In January, a jury decided that Thom Browne’s stripe patterns did not violate adidas’ trademark rights.<\/p>\n\n\n\n

\n\n\n\n

Keep it locked on Snkrs Day<\/a> on Instagram as the story develops. <\/p>\n","protected":false},"excerpt":{"rendered":"

On March 27, adidas contacted the U.S. Trademark Office to reject a Black Lives Matter application for a trademark that…<\/p>\n","protected":false},"author":328301,"featured_media":1202923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,2],"tags":[1256751],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nadidas Withdraws Filing Against Black Lives Matter Following Backlash | Snkrs Day<\/title>\n<meta name=\"description\" content=\"adidas has rescinded its filing against Black Lives Matter's trademark application, which includes a three stripe logo. 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