{"id":1183933,"date":"2023-01-10T09:00:00","date_gmt":"2023-01-10T15:00:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1183933"},"modified":"2023-01-09T16:40:46","modified_gmt":"2023-01-09T22:40:46","slug":"nike-no-finish-line-book","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-no-finish-line-book\/","title":{"rendered":"Nike’s “No Finish Line” Book Envisions The Next 50 Years for the Swoosh"},"content":{"rendered":"\n

Nike<\/a> is already planning its next 50 years with its No Finish Line<\/em> book. The Swoosh, which celebrated its half-century milestone last summer, is looking towards the future with its all-new book that documents its history and aims to inspire the next generation. <\/p>\n\n\n\n

No Finish Line<\/em> includes speculative fiction by journalist Geoff Manaugh and essays from Sam Grawe, the author of Nike: Better Is Temporary<\/em>. Manaugh’s essays describe five major shifts design may undergo in the coming decades supplemented by interviews conducted by Manaugh with than a dozen of Nike\u2019s most inspiring designers, scientists, engineers, researchers, and leaders. The end result compiles unprecedented insights into Nike\u2019s creative process. <\/p>\n\n\n\n

Additionally, the book projects a future of design that evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial.<\/p>\n\n\n\n

\n

It\u2019s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we\u2019ve endeavored to create a better future for athletes. This compels us forward, always. <\/p>\n\n\n\n

When we say, \u2018There is no finish line,\u2019 it\u2019s not a lazy reference to an unending grind or destination-less journey, but rather an expression of our belief in the limitless potential of sport \u2014 and design.<\/p>\nForeward by John Hoke, Nike\u2019s Chief Design Officer<\/cite><\/blockquote>\n\n\n\n

No Finish Line <\/em>is designed by Zak Group with custom illustrations by Br\u00e1ulio Amado and synthesized imagery by PWR, creating graphic layouts and visual collages. <\/p>\n\n\n\n

The No Finish Line<\/em> book retails for $26 and will be available on February 14 at booksellers, including Actual\u00a0Source\u00a0Books, Machus and Printed Matter, Inc., in the United States; Artwords Bookshop, Counterpoint, Design Museum Den Bosch, do you read me?!, ICA Bookstore, Librairie Sans Titre, MagCulture, Papercut, Vitra Design Museum and Yvon Lambert in Europe; and Bianji, Commune, DAIKANYAMA T-SITE and NADiff a\/p\/a\/r\/t in Japan.<\/p>\n\n\n\n

Keep it locked on Snkrs Day<\/a> on Instagram for more news and sneaker release dates<\/a>. <\/p>\n\n\n\n

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Nike “No Finish Line” book<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Nike is already planning its next 50 years with its No Finish Line book. The Swoosh, which celebrated its half-century…<\/p>\n","protected":false},"author":328301,"featured_media":1183968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nNike Announces "No Finish Line" Book | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Nike's "No Finish Line" book envisions the next 50 years for the Swoosh. 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