{"id":1182896,"date":"2023-01-06T10:00:00","date_gmt":"2023-01-06T16:00:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1182896"},"modified":"2023-01-05T14:19:06","modified_gmt":"2023-01-05T20:19:06","slug":"she-kicks-book-women-sneakerhead-industry-culture-nav-gill-interview","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/she-kicks-book-women-sneakerhead-industry-culture-nav-gill-interview\/","title":{"rendered":"“She Kicks” Celebrates the Female Pioneers of Footwear"},"content":{"rendered":"\n

Women have played a fundamental role in sneaker culture and its overarching history. From Carolyn Davidson sketching the original Nike Swoosh logo to tastemakers-turned collaborators like Melody Ehsani and Aleali May, footwear has been fundamentally female. <\/p>\n\n\n\n

While the female influence is widespread, its knowledge and documentation are slim.<\/p>\n\n\n\n

Nav Gill <\/a>and Sanne Poeze<\/a>, both passionate sneakerheads and aficionados with industry ties, looked to right the course with an extensive book documenting the female figureheads who have heavily influenced the industry as it stands today. <\/p>\n\n\n\n

She Kicks<\/em>, the 200+ page book, is segmented into Design, Collab, Making History, Retail, and Future-Proofing chapters filled with imagery & storytelling of the highest artistic caliber, and features an Augmented Reality component, a cornerstone for the book’s publisher, Studio96<\/a>. <\/p>\n\n\n\n

\""She
She Kicks<\/em> excerpts<\/figcaption><\/figure>\n\n\n\n

In addition to the AR video component of the book that can be accessed with a phone, Studio96 and She Kicks<\/em> added exclusive shopping opportunities, user giveaways, links to product pages, NFT releases, membership to a\u00a0She Kicks<\/em>\u00a0community, and more.<\/p>\n\n\n\n

\n
\""She<\/figure>\n\n\n\n
\""She<\/figure>\n
She Kicks<\/em>‘ AR Video Feature<\/figcaption><\/figure>\n\n\n\n

As the industry and its history continue to grow, She Kicks<\/em> serves as a first-of-its-kind book that solidifies the industry and the women who have played a monumental role in its past, present, and future state. <\/p>\n\n\n\n

We spoke with She Kicks<\/em> co-author Nav Gill<\/a> about the book, its importance for future generations, and more. <\/p>\n\n\n\n

\n\n\n\n

Snkrs Day: Was there a moment that led to the creation of the book? What were some of the initial challenges in bringing this project to fruition?<\/strong><\/p>\n\n\n\n

Nav Gill:<\/strong> It was kind of a chance conversation that was the catalyst for this book. Sanne<\/a> (Poeze) and I were catching up in London and talking about what kind of projects we\u2019d ideally like to be working on in general, and we realized both of us wanted to work on a book in some form that was dedicated to women in sneakers, so we figured why not do it together?<\/p>\n\n\n\n

\""She
She Kicks<\/em> excerpt <\/figcaption><\/figure>\n\n\n\n

There were loads of challenges. We had the general seed of the idea, but we had to figure out exactly what we wanted to say, and how we wanted to present it. Since there wasn\u2019t really a book that covered women\u2019s sneaker culture specifically before, we had a lot of ground to cover which was a privilege but also a challenge. We had to determine how to distill nearly decades worth of insight, products, and stories in a way that was both meaningful and made sense as one narrative.\u00a0<\/p>\n\n\n\n

Working on producing it over the pandemic was also really tricky; I\u2019m based in London, Sanne is in Amsterdam, and our publisher is based in NYC, so we were never in the same room \u2014 we compiled this entire book remotely.\u00a0<\/p>\n\n\n\n

NK: Women hold an important role in sneakers and culture\u00a0as a whole. How significant\u00a0is it to have an entire book dedicated to the women in the game?<\/strong><\/p>\n\n\n\n

NG:<\/strong> I can\u2019t underestimate the significance of having a book that solely talks to the female experience of and contribution to sneakers. Women are often overlooked in the industry, in the culture, and as consumers, and so showing the scale of impact that women have had in this space is long overdue.\u00a0\u00a0<\/p>\n\n\n\n

\""She
She Kicks<\/em> excerpt <\/figcaption><\/figure>\n\n\n\n

NK:<\/strong> How does this book and all of the powerful figures involved inspire the next generation of female disruptors\u00a0\u2014 beyond the sneaker industry?\u00a0<\/strong><\/p>\n\n\n\n

NG: <\/strong>There\u2019s a lot of power in representation and visibility: You can\u2019t be what you can\u2019t see. It doesn\u2019t matter what industry you want to work in, or what you want to do, if you\u2019re able to see someone who maybe looks similar to you, has a similar background, or faced similar challenges and is\u00a0killing\u00a0it now, it can go to show you that nothing is out of reach for you either.\u00a0<\/p>\n\n\n\n

\""She
She Kicks<\/em> excerpt <\/figcaption><\/figure>\n\n\n\n

NK:<\/strong> How does it feel to finally share this project with the sneaker\u00a0community & world at large?<\/strong><\/p>\n\n\n\n

NG: <\/strong>It feels incredible. This book has been a work of sheer passion over the past few years, so to be able to share it with the women involved, the sneaker community, and the world is indescribable. <\/p>\n\n\n\n

Mostly, I\u2019m so glad that these women who\u2019ve been doing the work to evolve sneaker culture are finally getting their flowers.\u00a0<\/p>\n\n\n\n

\""She
She Kicks<\/em> excerpt<\/figcaption><\/figure>\n\n\n\n

NK: What’s the feeling you want readers to have once they flip the final page?<\/strong><\/p>\n\n\n\n

NG:<\/strong> I hope it leaves readers feeling inspired and empowered. <\/p>\n\n\n\n

For me, the success of this book really lies in it opening mindsets and doors for women to understand that not only is there plenty of space for them to take up in the sneaker world,\u00a0but that the sneaker world in fact needs\u00a0them.<\/p>\n\n\n\n

\n\n\n\n

She Kicks<\/em> is available now at Studio96Publishing.com<\/a>. <\/p>\n\n\n\n

Keep it locked on Snkrs Day<\/a> on Instagram and the sneaker release dates<\/a> page to stay on top of the latest news and releases across the industry. <\/p>\n","protected":false},"excerpt":{"rendered":"

Women have played a fundamental role in sneaker culture and its overarching history. From Carolyn Davidson sketching the original Nike…<\/p>\n","protected":false},"author":328301,"featured_media":1182956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n"She Kicks" Highlights Women in Sneakers and Culture | Snkrs Day<\/title>\n<meta name=\"description\" content=\"The "She Kicks" book documents the women who have made a difference in the world of sneakers & culture. 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