{"id":1181043,"date":"2022-12-27T12:45:16","date_gmt":"2022-12-27T18:45:16","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1181043"},"modified":"2022-12-27T13:05:38","modified_gmt":"2022-12-27T19:05:38","slug":"remembering-nikes-the-second-coming-commercial","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/remembering-nikes-the-second-coming-commercial\/","title":{"rendered":"Remembering Nike&#8217;s &#8220;The Second Coming&#8221; Commercial"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nike Commercial - The Second Coming\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/XcVkdC6kssM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Nike &#8220;The Second Coming&#8221; Commercial for Nike Air Force 25<\/figcaption><\/figure>\n\n\n\n<p>In 2007 Nike celebrated the 25th anniversary of the <a href=\"\/nike\/nike-air-force-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Air Force 1<\/a> with a year-long campaign that brought out nearly 200 iterations of the iconic sneaker, the first $2,000 version of the AF1, and a modern update to the model in the Nike Basketball category &#8211; the Air Force 25.<\/p>\n\n\n\n<p>Following the blueprint from the debut of the Nike Air Force 1, the brand tapped its top NBA athletes for the new campaign that included LeBron James, Kobe Bryant, Jermaine O&#8217;Neal, Amare Stoudemire, Shawn Marion, Chris Paul, Steve Nash, Paul Pierce, and Rasheed Wallace for a 60-second commercial. Produced by Wieden + Kennedy, the spot featured the NBA greats in a pick-up game that took place in an airport hangar with the athletes decked out in flight suits reminiscent of the 1983 photoshoot.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1115\" height=\"630\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-original-six-air-force-1.jpeg\" alt=\"\" class=\"wp-image-1181044\" srcset=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-original-six-air-force-1.jpeg 1115w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-original-six-air-force-1-750x424.jpeg 750w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-original-six-air-force-1-325x184.jpeg 325w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-original-six-air-force-1-768x434.jpeg 768w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-original-six-air-force-1-200x113.jpeg 200w\" sizes=\"(max-width: 1115px) 100vw, 1115px\" \/><\/figure>\n\n\n\n<p>The inspiration came from the 1983 campaign dubbed &#8220;The Original Six&#8221; that showcased the first Nike athletes that endorsed the Nike Air Force 1 that include Moses Malone, Calvin Natt, Jamaal Wilkes, Bobby Jones, Michael Cooper, and Mychal Thompson.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1115\" height=\"530\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-air-force-1-second-coming.jpeg\" alt=\"\" class=\"wp-image-1181045\" srcset=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-air-force-1-second-coming.jpeg 1115w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-air-force-1-second-coming-750x357.jpeg 750w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-air-force-1-second-coming-325x154.jpeg 325w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-air-force-1-second-coming-768x365.jpeg 768w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-air-force-1-second-coming-200x95.jpeg 200w\" sizes=\"(max-width: 1115px) 100vw, 1115px\" \/><\/figure>\n\n\n\n<p>The advertisement was one piece of a huge multi-channel campaign by Nike that included TV spots on sports outlets like ESPN, cultural outlets like MTV and BET, a specially designed website, offline activations that included events, text messages, and full spreads in countless magazines.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-the-second-coming-af25.jpeg\" alt=\"\" class=\"wp-image-1181060\" srcset=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-the-second-coming-af25.jpeg 1024w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-the-second-coming-af25-750x500.jpeg 750w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-the-second-coming-af25-325x217.jpeg 325w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-the-second-coming-af25-768x512.jpeg 768w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-the-second-coming-af25-200x133.jpeg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Tapping into the culture was a focal point by Nike with the Air Force 1 25th Anniversary campaign along with Air Force 25. For the commercial, an exclusive track produced by Just Blaze with vocals by Juelz Santana put this one in the history books as one of the most memorable sneaker spots ever made.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1173\" height=\"750\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/the-second-coming-subway-ads-1173x750.jpg\" alt=\"\" class=\"wp-image-1181081\" srcset=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/the-second-coming-subway-ads-1173x750.jpg 1173w, https:\/\/www.snkrsday.com\/files\/2022\/12\/the-second-coming-subway-ads-750x479.jpg 750w, https:\/\/www.snkrsday.com\/files\/2022\/12\/the-second-coming-subway-ads-325x208.jpg 325w, https:\/\/www.snkrsday.com\/files\/2022\/12\/the-second-coming-subway-ads-768x491.jpg 768w, https:\/\/www.snkrsday.com\/files\/2022\/12\/the-second-coming-subway-ads-200x128.jpg 200w, https:\/\/www.snkrsday.com\/files\/2022\/12\/the-second-coming-subway-ads.jpg 1200w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" \/><figcaption class=\"wp-element-caption\">The Second Coming adverts in NYC Subway<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind the Scenes- 2nd Coming Nike Commercial\" src=\"https:\/\/player.vimeo.com\/video\/222998021?dnt=1&amp;app_id=122963\" width=\"320\" height=\"240\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" onerror=\"this.src='https:\/\/www.snkrsday.com\/files\/2023\/12\/404-dead-image.jpg'\" src=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-second-coming-text-campaign.jpg\" alt=\"\" class=\"wp-image-1181061\" srcset=\"https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-second-coming-text-campaign.jpg 1024w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-second-coming-text-campaign-742x500.jpg 742w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-second-coming-text-campaign-325x219.jpg 325w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-second-coming-text-campaign-768x518.jpg 768w, https:\/\/www.snkrsday.com\/files\/2022\/12\/nike-second-coming-text-campaign-200x135.jpg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In 2007 Nike celebrated the 25th anniversary of the Air Force 1 with a year-long campaign that brought out nearly&hellip;<\/p>\n","protected":false},"author":149,"featured_media":1181075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791,1256650,1260257],"tags":[1225517],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remembering Nike&#039;s &quot;The Second Coming&quot; 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