{"id":1169642,"date":"2022-11-16T08:00:00","date_gmt":"2022-11-16T14:00:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1169642"},"modified":"2022-11-16T07:41:25","modified_gmt":"2022-11-16T13:41:25","slug":"nike-honors-virgil-abloh-the-codes-co-architecture","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-honors-virgil-abloh-the-codes-co-architecture\/","title":{"rendered":"Nike to Honor Virgil Abloh with \u201cVirgil Abloh: The Codes c\/o Architecture\u201d"},"content":{"rendered":"\n
Nike<\/a> and VA Securities are honoring the late Virgil Abloh<\/a> with the newly announced \u201cVirgil Abloh: The Codes c\/o Architecture\u201d<\/strong> exhibition.<\/p>\n\n\n\n The four-day event will take place during Art Basel in Miami in December as exhibits, discussions, and workshops will celebrate Abloh\u2019s work and creative legacy.<\/p>\n\n\n\n The exhibition and its related programs will showcase the designer\u2019s methodological principles \u2014 known as Abloh\u2019s Codes \u2014 which are meant to be applicable to any medium, product or space. The Codes made his work, and particularly The Ten with Nike, both easily identifiable, translatable, and above all, timeless.\u00a0\u00a0<\/p>\n\n\n\n Virgil and Nike thrived together because he understood the brand\u2019s role as a cornerstone of culture while Nike understood the importance of truly supporting creatives and their visions.<\/p>\n\n\n\n This beautiful four-day experience at Miami Art Week will honor their legacy together and champion both Virgil\u2019s open-source methods and his genuine commitment to collaborating with and inspiring others.<\/p>\nShannon Abloh, the Chief Executive Officer and Managing Director of Virgil Abloh Securities<\/cite><\/blockquote>\n\n\n\n In addition to the exhibition and accompanying program, The Codes will formally introduce the OFF-WHITE x Nike Terra Forma \u2014 the first original Nike sneaker designed from scratch by Abloh and Nike designers in 2022. The Terra Forma, along with an associated apparel line, releases later in December.<\/p>\n\n\n\n The event is designed to further Abloh\u2019s legacy beyond an individual practice in an effort to establish a framework for an enduring open-source institution and invitation to design anchored in inspirational storytelling \u2014 continuing Abloh’s mission of building on the foundation for the next generation.<\/p>\n\n\n\n The depth of Nike\u2019s partnership with Virgil materialized far beyond our iconic collaborations. His transparent design approach influenced our teams and inspired a new generation of young design talent to find their creative voice and share it with the world.<\/p>\n\n\n\n Championing Virgil\u2019s Codes allows our community to take a deeper look into his practice, celebrate his legacy and evolve how his ethos can continue to empower fresh voices and perspectives. Ultimately, Virgil\u2019s work with Nike invited more people into sport and design and created the future. This moment is a celebration of a true partnership showcasing what we\u2019ve created together while also providing a peek into what\u2019s next.<\/p>\nLeo Sandino-Taylor, Nike\u2019s Vice President of Global Catalyst Brand Management<\/cite><\/blockquote>\n\n\n\n Stay tuned to Snkrs Day for more industry news.<\/p>\n","protected":false},"excerpt":{"rendered":" The initiative is in conjunction with VA Securities Nike and VA Securities are honoring the late Virgil Abloh with the…<\/p>\n","protected":false},"author":328301,"featured_media":1169643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[1224246],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\n\n
\n