{"id":1166761,"date":"2022-11-04T12:44:45","date_gmt":"2022-11-04T17:44:45","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1166761"},"modified":"2022-11-04T12:54:42","modified_gmt":"2022-11-04T17:54:42","slug":"puma-ceo-bjorn-gulden-adidas","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/puma-ceo-bjorn-gulden-adidas\/","title":{"rendered":"PUMA CEO Bjorn Gulden to Join adidas"},"content":{"rendered":"\n<p class=\"has-text-align-right\"><em>Lead image via REUTERS\/Eduardo Munoz<\/em><\/p>\n\n\n\n<p><a href=\"\/puma\" target=\"_blank\" rel=\"noreferrer noopener\">PUMA<\/a> CEO, Bj\u00f8rn Gulden, is leaving the company after nearly a decade of work, according to multiple reports.<\/p>\n\n\n\n<p>Gulde, who lead the global footwear and apparel company since 2013, will not renew his contract as it expires on December, 31, 2022. <\/p>\n\n\n\n<p>\u201cMy current contract with Puma ends [Dec. 31] and after 9 years I have decided not to renew,\u201d&nbsp;Gulden said in a statement via <a href=\"https:\/\/footwearnews.com\/2018\/focus\/athletic-outdoor\/puma-ceo-bjorn-gulden-interview-1202667948\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Footwear News<\/em><\/a>. \u201cI have had nine great years with the Puma family, and I am very proud of what we have achieved together.\u201d<\/p>\n\n\n\n<p>Gulde is reportedly joining <a href=\"\/adidas\" target=\"_blank\" rel=\"noreferrer noopener\">adidas<\/a> as the company&#8217;s CEO. In October, adidas&#8217; current CEO, Kasper Rorsted, announced that he would be leaving the company in 2023. <\/p>\n\n\n\n<p>Rorsted was adidas&#8217; CEO since 2016.<\/p>\n\n\n\n<p>Stay tuned to Snkrs Day for more industry news. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead image via REUTERS\/Eduardo Munoz PUMA CEO, Bj\u00f8rn Gulden, is leaving the company after nearly a decade of work, according&hellip;<\/p>\n","protected":false},"author":328301,"featured_media":1166762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,2,26],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PUMA CEO Bj\u00f8rn Gulden is Headed to adidas | Snkrs Day<\/title>\n<meta name=\"description\" content=\"PUMA CEO Bj\u00f8rn Gulden is leaving the company after nine years and is reportedly set to become adidas&#039; CEO. 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