{"id":1157185,"date":"2022-10-05T11:27:00","date_gmt":"2022-10-05T16:27:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1157185"},"modified":"2022-10-05T11:27:08","modified_gmt":"2022-10-05T16:27:08","slug":"off-white-x-ac-milan-partnership","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/off-white-x-ac-milan-partnership\/","title":{"rendered":"Off-White\u2122 & AC Milan Announce Epic Partnership"},"content":{"rendered":"\n

Footwear and streetwear have been intertwining for the past few years, case in point with the Palace x Juventus kits, as well as everything PSG. Following rumours earlier this year<\/a>, it’s now official: Virgil Abloh’s Off-White<\/a><\/strong> brainchild has announced an epic partnership with La Liga\u2019s AC Milan<\/a><\/strong>.<\/p>\n\n\n\n

The luxury fashion label will now officially act as the club\u2019s Style and Culture Curator for both the men\u2019s and women\u2019s teams. The first Off-White x AC Milan<\/strong> pieces have already debuted as the men\u2019s team made their way to London just ahead of their UEFA Champions League fixture against Chelsea donning cream-colored varsity jackets. The team bus was even emblazoned with Off-White\u2122 and AC Milan’s branding as well as “Players Inside” in Abloh\u2019s signature quotes. It\u2019s also expected the team will debut new Off-White kits during their match tonight.<\/p>\n\n\n\n

The varsity jackets are just one of many items to come. The duo has already teased new team suits with embroidered red patches on the sleeves that read “I support sport for change” \u2014 realizing the duo’s motto, \u201cWEAR YOUR HEART ON YOUR SLEEVE.” The quote additionally encourages fans and players to speak up for their ideas for change. The partnership will also include community activations and projects to support Fondazione Milan, AC Milan\u2019s charity foundation.<\/p>\n\n\n\n

\u201cThis partnership is an ambitious project that involves two innovative and global brands,\u201d says Casper Stylsvig, Chief Revenue Officer of AC Milan. \u201cAs a Club, we have very defined principles. Cultural-inclusivity and equality is at the forefront of our business. Therefore, we are proud to embark on this journey with Off-White, with whom the Rossoneri share a common vision and a common mission. The new journey is a further testament to AC Milan\u2019s ability to engage with younger generations through the convergence of football with other sectors.\u201d<\/p>\n\n\n\n

Keep it locked to Snkrs Day for updates and check out our Sneaker Release Dates Calendar<\/a> for upcoming drops.<\/p>\n\n\n\n