{"id":1154191,"date":"2022-09-30T13:59:31","date_gmt":"2022-09-30T18:59:31","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1154191"},"modified":"2022-09-30T13:59:55","modified_gmt":"2022-09-30T18:59:55","slug":"nike-committed-to-latino-community","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-committed-to-latino-community\/","title":{"rendered":"Nike is Championing the Latino Community Through Innovation & Inclusion"},"content":{"rendered":"\n

Bring inspiration and innovation to every athlete* in the world.<\/em><\/p>\n\n\n\n

*If you have a body, you\u2019re an athlete.<\/em><\/p>\n\n\n\n

Nike<\/a>\u2019s mission statement has been clear \u2014 pushing the boundaries of performance and tech for a better tomorrow.\u00a0<\/p>\n\n\n\n

During L\u2019Attitude, a business event dedicated to connecting & empowering the Latino community, the brand’s presence was not only evident in being a partner for the event but also tangible as CEO John Donahoe, elite Nike athletes, and employees across departments and positions were in attendance and leading panels.<\/p>\n\n\n\n

\"\"
John Donahoe with Sol Trujillo at L’Attitude (Image via Nike)<\/figcaption><\/figure>\n\n\n\n

Through the conference, the Swoosh was clear in its initiative, programs, and strategies to empower the Latino community in an effort to strengthen the next generation of sport.<\/p>\n\n\n\n

\u201cThe Latino community is deeply ingrained in sneaker culture,\u201d John Donahoe said<\/a>. \u201cThey\u2019ve been a core part of Nike from the beginning. This is a community that we have to be with 365 days a year, we have to have a 360-degree view of design, athletes, and consumers,\u201d he added.\u00a0<\/p>\n\n\n\n

Both internally and externally, the Swoosh has created programs, investing in communities, and has set a foundation for change within the industry and beyond for historically underrepresented communities to not only have a seat at the table but to lead as well.\u00a0<\/p>\n\n\n\n

And for Jorge Casimiro, Vice President and Chief Public Policy & Social Impact Officer, Nike\u2019s commitments and efforts are at the foundation of his work and purpose. <\/p>\n\n\n\n

\u201cOne of the things I gravitated towards is our mission statement. A lot of people talk about mission statements\u00a0\u2014 we live it and mean it,\u201d Casimiro said. \u201cIf I take a step back and think about my purpose, I\u2019ve got 50 years left. Whatever change and impact I can have, I can amplify it through Nike. If I can move it one inch on my own, doing it through Nike, you\u2019re going to go ten miles,\u201d he said.\u00a0<\/p>\n\n\n\n

\"\"
Jorge Casimiro leading a breakout panel at L’Attitude (Image via Nike)<\/figcaption><\/figure>\n\n\n\n

In the last few years, Nike has doubled down on its commitment to the Latino community. \u00a0<\/p>\n\n\n\n

The brand has donated millions to Latino organizations, has fostered a support and networking system with its Latinos and Friends program, and has created products for the community that goes beyond the typical Hispanic Heritage Month industry standard.<\/p>\n\n\n\n

\u201cWhen you invest in people, that\u2019s when you see that it\u2019s real,\u201d he said. \u201cWhen it\u2019s not tied to strategy, when it\u2019s not tied to mission, I see it last a season or two years until the next person moves on to something else. Our hiring decisions, the strategies we put in there, the product \u2014\u00a0 it\u2019s about intentionality and being super deliberate that we are embedding it in the work.\u201d<\/p>\n\n\n\n

\"\"
Karol Collymore at L’Attitude (Image via Nike)<\/figcaption><\/figure>\n\n\n\n

Embedding inclusion and equity across generations and communities are at the core of Nike\u2019s vision, especially for Karol Collymore, the\u00a0Senior Director of Inclusive Community, Social & Community Impact at Nike.\u00a0<\/p>\n\n\n\n

\u201cThe beauty of what we get to do is think about kids through the lens of equity and inclusion with sport \u2014 it builds character, strengthens friendship, it builds community with made to play,” she said. “In 10 years I want this work to be embedded I want people to understand everything through the lens that no one’s left out. It\u2019s together or nothing at all.\u201d\u00a0<\/p>\n\n\n\n

The spirit of community for a better tomorrow is already present with not only Nike but its partners as well.\u00a0<\/p>\n\n\n\n

Sally Aguirre, the founder & face of Sally\u2019s Shoes in Los Angeles, has built more than just a storefront for her community but a safe haven for the women (her \u201cgirls,\u201d as she calls them) in the vicinity for 30 years.\u00a0<\/p>\n\n\n\n

\"\"
Sally Aguirre at L’Attitude (Image via Nike)<\/figcaption><\/figure>\n\n\n\n

\u201cI\u2019ve seen my girls come in since they were 16, now they\u2019re in their 40s,\u201d she said. \u201cWe have a connection, not just Sally\u2019s Shoes \u2014\u00a0 it\u2019s hope. It\u2019s encouragement. It’s acceptance. It\u2019s familia<\/em>. You feel the love.\u201d<\/p>\n\n\n\n

That familia, that love encapsulates Nike\u2019s mission with its retail partners, especially for Tonia Jones and the NBHD department. <\/p>\n\n\n\n

Jones, the Senior Director of North America Direct NBHD\/SNKRS, is dedicated to ensuring Nike\u2019s partners are not just making an impact but making an impact in the right places.<\/p>\n\n\n\n

\"\"
Tonia Jones at L’Attitude (Image via Nike)<\/figcaption><\/figure>\n\n\n\n

\u201cBefore we even think about the community space, we\u2019re particularly interested and focus on black and brown communities,\u201d she said. \u201cI\u2019ve made it my mission as I sit in this role to focus on that.\u201d<\/p>\n\n\n\n

For Jones, Aguirre, Collymore, Casimiro, and even Donahoe, Nike is dedicated to ensuring the Latino community is seen \u2014 beyond products and campaigns.<\/p>\n\n\n\n

\u201cOne of the challenges for our community is that we can be invisible,\u201d Casimiro said. \u201cAnytime you can make it visible to the world, to Nike to not just our community but to other communities \u2014 is incredibly important.\u201d<\/p>\n\n\n\n

\n\n\n\n

Stay tuned to Snkrs Day for more exclusives and the latest industry news.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bring inspiration and innovation to every athlete* in the world. *If you have a body, you\u2019re an athlete. Nike\u2019s mission…<\/p>\n","protected":false},"author":328301,"featured_media":1154206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nHow Nike is Committed to the Latino Community | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Nike is committed to the Latino community beyond products and campaigns. 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