{"id":1152562,"date":"2022-09-27T08:00:00","date_gmt":"2022-09-27T13:00:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1152562"},"modified":"2022-10-04T10:36:42","modified_gmt":"2022-10-04T15:36:42","slug":"nike-ceo-john-donahoe-importance-of-latinos-in-sneakers","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/nike-ceo-john-donahoe-importance-of-latinos-in-sneakers\/","title":{"rendered":"Nike CEO John Donahoe Previews “We Are Familia” Collection, Discusses the Importance of Latinos in Sneakers & More"},"content":{"rendered":"\n

The Latino community is heavily embedded within sneakers. From designers to collaborators, Latinos from all over the world are integral to the success and growth of the culture. <\/p>\n\n\n\n

Nike<\/a> CEO John Donahoe spoke about the Latino community’s impact at L\u2019Attitude, a business-centered conference that also focuses on culture, in San Diego, California, on September 23, 2022, during a fireside chat with one of its founders, Sol Trujillo. <\/p>\n\n\n\n

\u201cThe Latino community is deeply ingrained in sneaker culture,\u201d John Donahoe said. \u201cThey’ve been a core part of Nike from the beginning.\u201d<\/p>\n\n\n\n

Donahoe went on to say how impactful Latinos are for the Swoosh, especially within sneaker culture as its popularity continues to rise on a global scale.<\/p>\n\n\n\n

\u201cWe listen to sneaker culture, we listen to those who authenticate sneaker culture, create culture, the tastemakers,\u201d he said. \u201cThis is not a community that’s just a customer segment for us, this is not a community that we just do a marketing campaign for.”<\/p>\n\n\n\n

\n
\"\"<\/figure>\n
Nike CEO John Donahoe wearing the upcoming Nike Air Trainer 1 “We Are Familia” (Image via Nike)<\/em><\/figcaption><\/figure>\n\n\n\n

Additionally, Donahoe previewed Nike\u2019s upcoming \u201cWe Are Familia\u201d collection \u2014 the latest installment of the brand’s annual capsule dedicated to the Latino community with design, details, and overall messaging.<\/p>\n\n\n\n

This year\u2019s collection includes a Nike Air Trainer 1<\/a> and a Nike Air Force 1<\/a>, both of which are celebrating their milestone years and have been a point of emphasis for the brand. The Trainer 1, released 35 years ago, and the Air Force 1, released 40 years ago, are designed with an array of colors, materials, and messaging symbolizing the diversity within the Latino community, but more so the Latino family. <\/p>\n\n\n\n

\u201cThis year’s theme is celebrating the diversity of personality within family,\u201d he said. \u201cThe shoes got a lot of dimensions that typically don’t go together, but that’s what a family is. It\u2019s celebrating unique parts of Latino culture.\u201d <\/p>\n\n\n\n

\n
\"\"<\/figure>\n
Nike CEO John Donahoe holding the Nike Air Force 1 Low “We Are Familia” (Image via Nike)<\/em><\/figcaption><\/figure>\n\n\n\n

Chenille swooshes, suede, leather, mesh and \u201cWe Are familia\u201d branding accompany both models. <\/p>\n\n\n\n

On top of previewing the collection slated for October, Donahoe discussed the importance of the recently released J Balvin x Air Jordan 2<\/a> collection.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n
J Balvin x Air Jordan 2 alongside the Nike “We Are Familia” Collection (Image via Nike)<\/em><\/figcaption><\/figure>\n\n\n\n

\u201cIt\u2019s not only a shoe, apparel, a slide, and a basketball, it\u2019s dedicated to raising the visibility of mental health within Black and brown communities,\u201d he said.<\/p>\n\n\n\n

As Hispanic Heritage Month is well underway, Nike will continue its efforts for the Latino community through innovation and sport. Not just this month or year, but for the years to come. <\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
Nike CEO John Donahoe with Sol Trujillo (Images via Nike)<\/em><\/figcaption><\/figure>\n\n\n\n

\u201cThis is a community that we have to be with 365 days a year, we have to have a 360-degree view of design, athletes, and consumers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The Latino community is heavily embedded within sneakers. From designers to collaborators, Latinos from all over the world are integral…<\/p>\n","protected":false},"author":328301,"featured_media":1152569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1224791],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nNike CEO John Donahoe On the Importance of Latinos in Sneakers | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Nike CEO John Donahoe discusses the importance of Latinos within sneaker culture for the brand. 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