{"id":1096754,"date":"2022-09-08T13:13:10","date_gmt":"2022-09-08T18:13:10","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1096754"},"modified":"2022-09-16T15:10:33","modified_gmt":"2022-09-16T20:10:33","slug":"todd-krinsky-to-become-reebok-ceo","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/todd-krinsky-to-become-reebok-ceo\/","title":{"rendered":"Todd Krinsky To Become Reebok CEO"},"content":{"rendered":"\n

(Lead image via WWD<\/a>)<\/em><\/p>\n\n\n\n

Reebok<\/a><\/strong> announced that Todd Krinsky <\/strong>will be appointed CEO of Reebok<\/strong> after being a member of the brand\u2019s Senior Leadership Team for more than a decade. Krinsky will be taking over for Matt O\u2019Toole, who led Reebok for the last 15 years. O\u2019Toole will still remain akin with Reebok as he joins Authentic Brands Group in 2023 as\u00a0Executive Vice Chairman. Authentic Brands Group purchased Reebok from adidas in 2021 for $2.5 billion<\/a>. <\/p>\n\n\n\n

As a 30-year veteran of Reebok, Krinsky most recently served as Senior Vice President of the Reebok Design Group. He oversaw general product management and design of the brand\u2019s footwear and apparel. Krinsky’s transition to CEO makes sense as his long tenure at Reebok has included product development, merchandising and management, sports and entertainment marketing, and business unit and category leadership.<\/p>\n\n\n\n

\u201cI am excited to step into my new role as CEO of a brand and business that I have had the honor of building and growing for over three decades,\u201d said Krinsky. \u201cWhen I walked through the doors on my first day as a Reebok intern, I was immediately awestruck by the brand\u2019s dedication to innovation and authenticity. I look forward to working with the entire Reebok team to unleash the full potential of Reebok worldwide.\u201d<\/p>\n\n\n\n

Krinsky also directed the growth of Reebok\u2019s Classics business, attracting new interest to the brand’s legacy with signature pieces such as the Reebok Classic Leather<\/a>, Reebok Club C<\/a>, a heritage jogger, and tennis-inspired court sneakers. Krinsky’s leadership has delivered Reebok consistent growth worldwide for over a decade.<\/p>\n\n\n\n

For more sneaker news<\/a> and release dates<\/a>, follow @NiceKicks<\/a> on Instagram.<\/p>\n\n\n\n