{"id":1092547,"date":"2022-08-26T16:25:01","date_gmt":"2022-08-26T21:25:01","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1092547"},"modified":"2022-09-22T18:50:53","modified_gmt":"2022-09-22T23:50:53","slug":"sneakers-by-women","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/sneakers-by-women\/","title":{"rendered":"Sneakers by Women Founder Julia Lebosse Tells the Untold Stories of Women in the Sneaker Industry"},"content":{"rendered":"\n

(Lead image via Jordan Brand, SBW, Lilith NYC, Undefeated, adidas, and Merrell)<\/em><\/p>\n\n\n\n

In a billion dollar industry that\u2019s only growing year-by-year, it\u2019s hard to know exactly what\u2019s going on behind the scenes. New silhouettes, colorways, and technology appear almost out of thin air, leaving us to question, “Who’s doing all of this?”<\/p>\n\n\n\n

In recent years, the art of the collab and celebrity creative directors have made it easy to follow the careers of the people that are pulling the strings. Names like Virgil Abloh, Kanye West, and even Salehe Bembury come to mind \u2013 but how about Yoon Ahn<\/a>, Aleali May<\/a>, Chitose Abe<\/a>, and more<\/em>.<\/p>\n\n\n\n

Think about Rebecca Chang, Titi Finlay, Jackie Munroe, Asha Harper, Charlotte Lee, and more<\/em>.<\/p>\n\n\n\n

If these names aren\u2019t on your radar, they very well should be, as these are some of the leading ladies in the sneaker industry that are designing all your favorite colorways, silhouettes, and even apparel.<\/p>\n\n\n\n

The sneaker industry is still very much a boys club, but Julia Lebosse<\/strong> is here to shine light on the women that are working behind the scenes. Lebosse\u2019s self-made blog, Sneakers by Women<\/strong>, is a platform that highlights the femmes designing, directing, and developing the industry.<\/p>\n\n\n\n

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Julia Leboss\u00e9<\/figcaption><\/figure>\n\n\n\n

Julia Lebosse<\/a> <\/strong>is a 20-year-old Fashion Buying and Marketing student studying at De Montfort University in the United Kingdom. Hailing from the land of \u201ctrainers,\u201d Lebosse grew up rather shy and used sneakers as a form of self expression. Her passion for trainers started out simple, but she always made sure to keep them clean and go for something bright.<\/p>\n\n\n\n

However, it wasn\u2019t until the COVID-19 pandemic that Lebosse got the chance to really explore her fascination with sneakers. As the ongoing quarantine left her in lockdown, Lebosse found herself spending hours online looking at sneakers and unraveling footwear\u2019s extensive history.<\/p>\n\n\n\n

It wasn\u2019t long until Lebosse noticed something was missing. <\/p>\n\n\n\n

\u201cWhere\u2019s the women?\u201d<\/em><\/p>\n\n\n\n

\u201cI want to work in this industry, but I’m not seeing me<\/em>,\u201d Lebosse said. \u201cThat’s exactly why I started speaking up and why I started Sneakers by Women<\/a><\/strong>. There are definitely women like me who are working within the industry, designing all these shoes that people love and are hyping up so much, yet no one knows about them. I kept thinking, wherever these women are, someone needs to feature them.\u201d<\/p>\n\n\n

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A post shared by SNEAKERS BY WOMEN (@sneakersbywomen)<\/a><\/p>\n<\/div>\n<\/blockquote>\n