{"id":1077062,"date":"2022-07-13T11:56:01","date_gmt":"2022-07-13T16:56:01","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1077062"},"modified":"2022-07-13T13:59:51","modified_gmt":"2022-07-13T18:59:51","slug":"james-whitner-social-status-nike-air-max-penny-1-recess","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/james-whitner-social-status-nike-air-max-penny-1-recess\/","title":{"rendered":"Purpose & Community: James Whitner Dissects the Social Status x Nike Air Max Penny 1 “Recess” Collection"},"content":{"rendered":"\n

Interview conducted & written by David Daniels (@SneakerPhetish<\/a>)<\/em>.<\/p>\n\n\n\n

It\u2019s no surprise that James Whitner, owner of The Whitaker Group (the umbrella that houses A Ma Mani\u00e9re<\/a>, Social Status APB<\/a>, Prosper & experiential concepts, such as Mani\u00e9re Eats & Living), continues to dominate 2022 through his heartfelt, poignant collaborative projects with Nike<\/a> and Jordan Brand<\/a>. <\/p>\n\n\n\n

In 2021, we were introduced to the young character James, an ambitious young man who finds joy, laughter, and possibly love in the midst of his surroundings and despite his circumstances. <\/p>\n\n\n\n

The young protagonist’s story began with visuals for the Social Status x Nike Dunk \u201cFREE LUNCH!”<\/a> rollout, a campaign that earned the Webby Award for People\u2019s Choice in Best Video Campaign<\/a>. <\/p>\n\n\n\n

His story continues with the Turner Brothers-directed visuals \u201cRecess, Pt.1\u201d capturing a day in the life at school, complete with an encounter with his crush, Deanna, and a run-in with a bully-ish basketball player, Desmond. \u201cRecess\u201d is the campaign visual for James Whitner\u2019s latest collaboration with Nike: the Social Status x Nike Air Max Penny 1<\/a>. <\/p>\n\n\n\n

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