{"id":1074985,"date":"2022-07-07T11:00:00","date_gmt":"2022-07-07T16:00:00","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1074985"},"modified":"2022-07-14T14:17:38","modified_gmt":"2022-07-14T19:17:38","slug":"stadium-k-swiss-si-18-international-collection","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/stadium-k-swiss-si-18-international-collection\/","title":{"rendered":"The STADIUM x K-Swiss Si-18 International Collection Marks a New Era"},"content":{"rendered":"

Where To Buy The STADIUM x K-Swiss Si-18 International<\/strong><\/p>

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stadiumgoods.com<\/div>
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The industry is at crossroads. <\/p>\n\n\n\n

Each facet within the intersection of sneakers & streetwear is at a tipping point. A reset is upon us. A tectonic shift is in motion. <\/p>\n\n\n\n

Though collaborations have been abundant and the dad-shoe wave has yet to recede, STADIUM, the luxury streetwear brand by Stadium Goods<\/a>, and K-Swiss<\/a> are ushering a new breath at a time where everything feels and looks the same. <\/p>\n\n\n\n

“STADIUM\u2019s mission isn\u2019t to redefine streetwear, rather to define itself in a post-streetwear context,” said Greig Bennett, VP of Brand Creative and Head Designer at Stadium Goods. “Individuality and originality are at the core of what initially defined streetwear.”<\/p>\n\n\n\n

That same principle of novelty & newness is what led STADIUM to stray away from the typical streetwear “playbook” and team up with an icon \u2014 the K-Swiss Si-18 International<\/a>. <\/p>\n\n\n\n

The American tennis classic is a staple in K-Swiss’ archives but in sneaker culture as a whole. Fittingly, STADIUM tapped K-Swiss on the eve of the Si-18 International’s retro.<\/p>\n\n\n\n

 “[The K-Swiss Si-18 International] is one of the greatest tennis shoes of all time,” said Jon Tang, Senior Designer, Collaborations & Top Tier at K-Swiss. “We were planning to bring back this style already and timing worked out perfectly to bring it back and collab with another brand that also understands its history and can tell that story well.”<\/p>\n\n\n\n

The genesis of the collaborative partnership arose from a fossil of a finding as a nearly-forgotten archived sample of the Si-18 International was discovered in a warehouse, a decade after most of the original samples were lost. <\/p>\n\n\n\n

STADIUM\u2019s mission isn\u2019t to redefine streetwear, rather to define itself in a post-streetwear context.<\/p>Greig Bennett, VP of Brand Creative and Head Designer at Stadium Goods<\/cite><\/blockquote><\/figure>\n\n\n\n

The STADIUM x K-Swiss Si-18 International holds true to its roots with original color blocking and details, down to the signature hangtag. Solidifying the collab is the application of a pastel green & purple palette with the classic white leather base. Stadium Goods’ signature hues and the Si-18’s original design mark a new era \u2014 for all parties. <\/p>\n\n\n\n