{"id":1056677,"date":"2022-04-22T14:34:45","date_gmt":"2022-04-22T19:34:45","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1056677"},"modified":"2022-04-22T15:35:48","modified_gmt":"2022-04-22T20:35:48","slug":"interview-with-chicagos-one-and-only-vic-lloyd","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/interview-with-chicagos-one-and-only-vic-lloyd\/","title":{"rendered":"Interview With Chicago’s One And Only Vic Lloyd"},"content":{"rendered":"\n
Chicago’s importance and influence on the sneaker and fashion scene and a big part of where it is today is thanks to Vic Lloyd<\/strong>. A man of many hats, DJ, Designer, former Leaders 1354 buyer, and one of the four horsemen of Fat Tiger Workshop, Vic has seen and experienced a lot of changes and put his mark on the sneaker industry as a whole. Snkrs Day got to chop it up with Vic on how he got his start, his fingerprints on the industry, Chicago’s influence, and what he has in store. This interview has been edited for clarity and the lead photo via Griffin Gher<\/a>.<\/p>\n\n\n\n Do you recall a sneaker or a sneaker memory that sticks with you today?<\/strong><\/p>\n\n\n\n It was the Jordan 4 for me. I was around 9 or 10, I split time between Chicago and Topeka, KS as a kid, and after begging and begging my mom a pair, we drove an hour and a half to Kansas City to grab a pair of 4s. And that was the last “nice” sneaker I got for a while, after my parents realized I’m going to outgrow shoes at such a rapid pace.<\/p>\n\n\n\n Due to that, I figured out a lot of other brands and companies that made dope sneakers, that weren’t an Air Jordan or adidas. Foot Locker was a melting pot of every sneaker brand you saw in magazines and ads like Diadora, New Balance, Avia and so on which shaped my taste for sneakers today. <\/p>\n\n\n\n NK: Your first start within the sneaker realm was through Chicago sneaker cornerstone, Leaders 1354. How did you get your start there?<\/strong><\/p>\n\n\n\n It all kind of happened by accident. I met Corey (Leaders founder and owner) who was wholesaling streetwear brands at the time and mentioned that Diego Ross (Creative Director for Leaders) might need some help to get out to trade shows because I had a car at the time and Diego didn’t. So we drove around the midwest and me having an eye for new and up-and-coming brands, they gave me the freedom to explore and eventually became the de facto buyer for Leaders.<\/p>\n\n\n\n NK: What were some collabs you put your touches on for Leaders?<\/strong><\/p>\n\n\n\n We did the Reebok Reverse Jam<\/strong> that was inspired by the Blue and Red Lines of the CTA, the Nike Huarache 08<\/strong> which was inspired by the element of Mercury which was limited to Friends and Family, and the adidas Forum Mid “Moccasin”<\/strong>.<\/p>\n\n\n\n