{"id":1054724,"date":"2022-04-14T19:26:28","date_gmt":"2022-04-15T00:26:28","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1054724"},"modified":"2022-04-14T19:26:39","modified_gmt":"2022-04-15T00:26:39","slug":"joe-freshgoods-leads-as-the-creative-director-for-the-new-balance-conversations-amongst-us-collection","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/joe-freshgoods-leads-as-the-creative-director-for-the-new-balance-conversations-amongst-us-collection\/","title":{"rendered":"Joe Freshgoods Leads as the Creative Director for the New Balance “Conversations Amongst Us” Collection"},"content":{"rendered":"\n

New Balance<\/a> <\/strong>is excited to share that Joe \u201cFreshgoods\u201d Robinson<\/a><\/strong> has been appointed to Creative Director for the highly anticipated \u201cConversation Amongst Us\u201d Collection<\/strong>. In recent years some of the most exciting New Balances have come from the eye of Joe Freshgoods as he\u2019s delivered striking collabs such as the New Balance 990v3 x Joe Freshgoods \u201cOutside Clothes\u201d<\/a> and the Don\u2019t Be Mad Joe Freshgoods x New Balance \u201cNo Emotions Are Emotions\u201d Collection<\/a>.<\/p>\n\n\n\n

Joe Freshgoods organized an all-Black product team at New Balance known as the Black<\/strong> Soles<\/strong>. Associate Product Managers and Designers from the team, Jordan Johnson and Kevin Trotman, hope to ignite further collections with intentional design. The campaign video features Kawhi Leonard and pays tribute to \u201cthe nod\u201d \u2013 a gesture encapsulating how Black men have communicated with one another for generations.<\/p>\n\n\n\n

For the upcoming New Balance “Conversations Amongst Us” Collection, Joe Freshgoods uses two lifestyle silhouettes, the New Balance 2002R<\/a> and the New Balance 550<\/a>. He also offers his thoughtful design approach to a range of apparel that includes graphic tees, a fleece hoodie, crewneck, and pants. <\/p>\n\n\n\n

The New Balance “Conversations Amongst Us” Collection<\/strong> designed by Joe Freshgoods <\/strong>will be available on newbalance.com<\/a> beginning April 15, 2022. For more sneaker news<\/a> and updates, follow @NiceKicks<\/a> on Twitter.<\/p>\n\n\n\n

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Joe Freshgoods, Creative Director of the New Balance “Conversations Amongst Us” Collection<\/figcaption><\/figure>\n\n\n\n

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