{"id":1048784,"date":"2022-03-23T14:58:53","date_gmt":"2022-03-23T19:58:53","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1048784"},"modified":"2022-03-23T17:01:00","modified_gmt":"2022-03-23T22:01:00","slug":"reebok-unveils-revamped-basketball-court-for-the-boys-girls-club-of-carson","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/reebok-unveils-revamped-basketball-court-for-the-boys-girls-club-of-carson\/","title":{"rendered":"Reebok Unveils Revamped Basketball Court For The Boys & Girls Club Of Carson"},"content":{"rendered":"\n

Reebok<\/a><\/strong> teamed up with the Boys & Girls Club of America<\/strong> and non-profit Project Backboard<\/strong> to reveal a renovated basketball court for the Boys & Girls Club of Carson, CA. Reebok launched \u201cLife is Not a Spectator Sport\u201d<\/strong>\u00a0last month, a bold new global brand campaign designed to inspire people to pursue their passions, celebrate their individuality, and become active participants in the world around them.<\/p>\n\n\n\n

The basketball court’s playing surface was repaired by Project Backboard and a custom butterfly mural featuring Reebok’s “Life is Not a Spectator Sport” mantra was also added to the renovation.<\/p>\n\n\n\n

\u201c\u2019Life is Not a Spectator Sport\u2019 is an especially important message for kids,\u201d said Caroline Machen, Vice President, Global Brand Marketing at Reebok Design Group. \u201cEnhancing the game of basketball has always been a part of Reebok\u2019s DNA and we\u2019re excited to bring this message to their home court in a way that makes sense for them. Even if it\u2019s one Club or community at a time, if we continue to do the work, we can help build a more connected, active, and creative generation.\u201d<\/p>\n\n\n\n

Reebok and the Club staff presented the renovated court to its members for the first time on March 22nd, with kids and staff receiving new pairs of Reeboks, enjoying a virtual discussion with Reebok leaders and remarks by local elected officials Jawane Hilton and Cedric L. Hicks Sr., followed by mini-games and activities on their new court.<\/p>\n\n\n\n

“The ongoing pandemic has sidelined our kids for far too long,\u201d commented Boys & Girls Clubs of Carson CEO, Kim Richards. \u201cI can\u2019t think of a better way to get kids back in the game than having our clubhouse basketball court transformed thanks to the generosity of Reebok and Project Backboard. These renovations are a slam dunk toward our vision to provide equitable access to sports and fitness for kids in our under-resourced community.\u201d<\/p>\n\n\n\n

\u201cThis sports court is special because it reminds Club youth that achieving their goals is truly possible by getting out of the stands and actively participating in life – both on the court and off,\u201d continued Richards.<\/p>\n\n\n\n

Check out the photos of the renovated court below.<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Reebok teamed up with the Boys & Girls Club of America and non-profit Project Backboard to reveal a renovated basketball…<\/p>\n","protected":false},"author":328352,"featured_media":1048829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1225458],"tags":[],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"\nReebok Unveils Revamped Basketball Court For The Boys & Girls Club Of Carson | Snkrs Day<\/title>\n<meta name=\"description\" content=\"Through Reebok's "Life is Not a Spectator Sport" initiative, they've renovated the Boys & Girls Club basketball court in Carson, CA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/reebok-unveils-revamped-basketball-court-for-the-boys-girls-club-of-carson\/\" \/>\n<meta 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