{"id":1033967,"date":"2022-01-21T12:01:07","date_gmt":"2022-01-21T18:01:07","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1033967"},"modified":"2022-01-21T12:07:59","modified_gmt":"2022-01-21T18:07:59","slug":"creator-connection-no-brainer","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/creator-connection-no-brainer\/","title":{"rendered":"Creator Connection: Meet the Mastermind Behind No-Brainer*"},"content":{"rendered":"\n

After being laid off from his advertising job at the start of the pandemic, Ng Poh Hian<\/strong> didn\u2019t know what would happen next. He felt lucky to have experience in a creative field, but at the same time, he realized he wasn\u2019t truly expressing himself. His next move was obvious, some would say a No-Brainer*<\/strong>.<\/p>\n\n\n\n

But Ng Poh Hian\u2019s journey to creating No-Brainer*<\/a> wasn\u2019t always so clear. Even though Ng Poh Hian, better known as Bob, had been collecting sneakers since 2005, he hadn\u2019t considered sneakers as a canvas for him to get creative. After Bob purchased a custom pair from fellow Singaporean, Mr. Sabotage<\/a>, he became inspired to look at sneakers in a new way.<\/p>\n\n\n\n

Now, No-Brainer* is in its third year, with Bob creating custom sneakers inspired by Japanese Americana where East meets West. Unfortunately, a lot of Bob\u2019s work has been targeted by replicators, with his designs being stolen and reproduced for the replica market. Bob\u2019s designs have become some of the most popular colorways on the replica market and have even fueled false rumors of \u201cupcoming\u201d Nike releases.<\/p>\n\n\n\n

Learn more about No-Brainer*<\/strong> as we talk to Bob about the sneaker culture in Singapore, dropping out of school at 12, starting art school at 23, and protecting his designs from replicators. <\/p>\n\n\n\n