{"id":1033746,"date":"2022-01-20T13:26:11","date_gmt":"2022-01-20T19:26:11","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1033746"},"modified":"2022-01-21T10:16:27","modified_gmt":"2022-01-21T16:16:27","slug":"new-balance-files-trademark-applications-hinting-at-metaverse-venture","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/new-balance-files-trademark-applications-hinting-at-metaverse-venture\/","title":{"rendered":"New Balance Files Trademark Applications Hinting at Metaverse Venture"},"content":{"rendered":"\n<p>It appears that <strong>New Balance<\/strong> is following suit as brands like <a href=\"https:\/\/www.snkrsday.com\/nike-makes-a-major-metaverse-move-by-officially-acquiring-rtfkt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nike<\/a>, <a href=\"https:\/\/www.snkrsday.com\/adidas-originals-announces-expansion-into-the-metaverse\/\" target=\"_blank\" rel=\"noreferrer noopener\">adidas<\/a>, and even <a href=\"https:\/\/www.snkrsday.com\/vans-world-roblox-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vans<\/a> have taken their presence to the <a href=\"https:\/\/www.snkrsday.com\/tag\/metaverse\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metaverse<\/a>. This news comes by way of trademark attorney, <a href=\"https:\/\/twitter.com\/JoshGerben?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1483455108155420677%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fsolecollector.com%2Fnews%2Fnew-balance-metaverse-trademark-applications\" target=\"_blank\" rel=\"noreferrer noopener\">Josh Gerben<\/a>, who took to <a href=\"https:\/\/twitter.com\/JoshGerben\/status\/1483455108155420677?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1483455108155420677%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fsolecollector.com%2Fnews%2Fnew-balance-metaverse-trademark-applications\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a> to share the New Balance filings.<\/p>\n\n\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">New Balance is coming to the metaverse.<\/p>\n<p>The company just filed 3 trademark applications (on January 13th) claiming an intent to sell NEW BALANCE-branded virtual shoes, clothing and sports equipment.<a href=\"https:\/\/twitter.com\/hashtag\/newbalance?src=hash&amp;ref_src=twsrc%5Etfw\">#newbalance<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Metaverse?src=hash&amp;ref_src=twsrc%5Etfw\">#Metaverse<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Virtualworld?src=hash&amp;ref_src=twsrc%5Etfw\">#Virtualworld<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/web3?src=hash&amp;ref_src=twsrc%5Etfw\">#web3<\/a> <a href=\"https:\/\/t.co\/Pk9SccvkYP\">pic.twitter.com\/Pk9SccvkYP<\/a><\/p>\n<p>\u2014 Josh Gerben (@JoshGerben) <a href=\"https:\/\/twitter.com\/JoshGerben\/status\/1483455108155420677?ref_src=twsrc%5Etfw\">January 18, 2022<\/a><\/p><\/blockquote>\n<p> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>On January 13, 2022, <a href=\"https:\/\/www.snkrsday.com\/new-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Balance<\/a> filed for a total of three trademarks, all which request for their products to be used in the Metaverse. The first trademark covers New Balance footwear, clothing, sportswear equipment, and accessories. These items are mentioned again in the second trademark, which requests that these New Balance products be used in online retail store services. The third and final claim asks that these items be allowed in virtual environments for entertainment purposes.<\/p>\n\n\n\n<p>At this time, <strong>New Balance<\/strong> has not formally announced their venture into the Metaverse, but more details should be available soon. Follow <a href=\"https:\/\/www.instagram.com\/nicekicks\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">@NiceKicks<\/a> on Instagram for updates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It appears that New Balance is following suit as brands like Nike, adidas, and even Vans have taken their presence&hellip;<\/p>\n","protected":false},"author":328355,"featured_media":1033760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1225475,2],"tags":[1258317],"cultivate_rss":[],"class_list":{"2":"type-post"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.0 (Yoast SEO v24.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Balance Joins The Metaverse | Snkrs Day<\/title>\n<meta name=\"description\" content=\"New Balance is next up to join the Metaverse, with intent to create and sell virtual goods. Read more about it on Snkrs Day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snkrsday.com\/new-balance-files-trademark-applications-hinting-at-metaverse-venture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Balance Files Trademark Applications Hinting at Metaverse Venture\" \/>\n<meta property=\"og:description\" content=\"New Balance is next up to join the Metaverse, with intent to create and sell virtual goods. 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