{"id":1021525,"date":"2021-12-03T13:11:32","date_gmt":"2021-12-03T19:11:32","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1021525"},"modified":"2022-09-23T16:52:56","modified_gmt":"2022-09-23T21:52:56","slug":"creator-connection-attitude-inc-the-12","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/creator-connection-attitude-inc-the-12\/","title":{"rendered":"Creator Connection: Attitude Inc. Creates 12 Custom Sneakers Using the Nike SB Dunk High “Unbleached”"},"content":{"rendered":"\n

Welcome to Creator Connection!<\/strong> Snkrs Day’ newest column where we’ll feature the best up-and-coming sneaker designers & customizers.<\/p>\n\n\n\n

To kick off the series we have the lads of Britain’s premier skate shop, <\/strong><\/a><\/strong>Attitude Inc<\/a>.<\/strong>.<\/p>\n\n\n\n

Since 2011, Attitude has brought the best of the best from all over the globe to the greater area of Colchester. With 10 years of experience in the industry, Nike SB has granted Attitude with “Orange Label” status. More than just sneakers, being an “Orange Label” account is huge in the skateboarding community. Only a handful of retailers are deemed “Orange Label” accounts and Nike is very particular about who they select, being that they want to prioritize the best local skate shops.<\/p>\n\n\n\n

As a prominent staple in the Colchester community, Nike challenged the Attitude team to create their own custom sneakers using a silhouette from the “Unbleached Pack”<\/strong><\/a> — thus, “The 12”<\/strong> was born.<\/p>\n\n\n\n

Alvin Singfield<\/strong> is the General Manager of Attitude Inc. and he knew that his team had the ability to do something special with this challenge. He came up with the idea of “The 12,”<\/strong> in which the Attitude staff and close friends would design their own individual sneakers using the Nike SB Dunk High “Unbleached.”<\/strong><\/a><\/p>\n\n\n\n

This project is the first of its kind for a Nike “Orange Label” account, putting a lot of pressure on the Attitude team to deliver. Alvin called on his longtime friend, Dan Gooding aka the Large Professor<\/a>, to help bring the designs to life. Dan is a professional sneaker customizer and has been friends with Alvin since the 90’s, during the early days of the skate scene. With Dan ready to take on the project, the Attitude team began to work on their custom designs. Each member of “The 12” took their ideas to paper with the help of their friend Alex<\/a>, who rendered all the CADs for the project. From there, they passed off their fully fledged concepts to Dan, who was able to put their designs onto actual silhouettes of the Nike SB Dunk High “Unbleached.” The “Unbleached Pack” is special for the simple fact that it’s not bleached, meaning that these sneakers have the ability to pick up dye in a unique way. These sneakers are a customizer’s dream and Dan wasted no time getting to work. Each custom has a personal story behind the design, resulting in a collection of sneakers that are all exceptional in their own right.<\/p>\n\n\n\n

Get to know Dan and the Attitude Inc. team as we take a closer look at “The 12”<\/strong> and learn how you can design the #AttitudeLucky13<\/strong>.<\/p>\n\n\n\n