{"id":1015271,"date":"2021-11-04T16:11:35","date_gmt":"2021-11-04T21:11:35","guid":{"rendered":"https:\/\/www.snkrsday.com\/?p=1015271"},"modified":"2022-09-23T16:42:20","modified_gmt":"2022-09-23T21:42:20","slug":"puma-re-suede-sustainable-sneaker-footwear-scheme","status":"publish","type":"post","link":"https:\/\/www.snkrsday.com\/puma-re-suede-sustainable-sneaker-footwear-scheme\/","title":{"rendered":"PUMA Begins Testing Biodegradable Re:Suede Sneaker"},"content":{"rendered":"\n

With both the fashion and footwear worlds turning towards more sustainable means, sportswear giant PUMA<\/a><\/strong> is the latest label to launch a new initiative.<\/p>\n\n\n\n

Taking its iconic Suede<\/a><\/strong> model, PUMA has renamed the experimental version of the shoe, Re:Suede<\/strong>. The pilot sneaker is part of the label\u2019s goal to meet the growing demand for sustainable products and is implemented with a number of new technology methods. This includes Zeology tanned suede, biodegradable thermoplastic elastomer (TPE), and hemp fibers.<\/p>\n\n\n\n

PUMA aims to launch its Re:Suede<\/strong> sneaker in January 2022, first being tested and reviewed by 500 participants based in Germany. Each chosen participant will wear the Re:Suede<\/strong> for six months to test the sneaker\u2019s durability before moving on to the next step in the experiment. PUMA will then determine if the grade A compost can be produced from the Re:Suede sneaker.<\/p>\n\n\n\n

PUMA\u2019s Re:Suede<\/strong> initiative is part of the label\u2019s newly developed \u201cCircular Lab\u201d program. In an official press release, Heiko Desens, PUMA\u2019s Creative Director shared:<\/p>\n\n\n\n

\u201cIn 2012, our circular ambition was bold but the technology wasn\u2019t quite there. As they say, with every challenge there\u2019s an opportunity – and we\u2019ve continued to push ourselves to do better by applying our strengths as well as acknowledging and improving on our weaknesses. We hope that progress made during the RE:SUEDE experiment: \u2018No Time For Waste\u2018 will help us continue to raise the bar in circularity testing \u2013 enabling our consumers to make better fashion choices in the future, so their sneakers can go \u2018from Suede to Soil\u2019, without compromising on product style or durability during ownership.\u201d<\/p><\/blockquote>\n\n\n\n