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Saucony‘s momentum continues as Westside Gunn announces his upcoming Saucony collaboration.

While news of the Westside Gunn x Saucony partnership is still fresh, Flygod already teased his upcoming Saucony ProGrid Triumph 4 and ProGrid Omni 9 collaborations, the models spearheaded by Jae Tips & his collaborative control.

Westside Gunn, the Buffalo-born rapper, is the visionary behind Griselda Records, a label that has brought gritty, raw East Coast rap back to the forefront of hip-hop.

Founded in 2012, Griselda Records quickly established a distinctive sound marked by dark, boom-bap beats and sharp, streetwise lyricism. Gunn, along with his brother Conway the Machine and cousin Benny the Butcher, anchors the label with intense, storytelling-heavy bars that have garnered a cult-like following.

Griselda’s aesthetic is inspired by 90s New York rap with a modern twist, blending luxurious themes with grimy realities. Gunn’s flair for high art, street culture, and his own fashion line (Flygod) further distinguish Griselda, making it not just a music label but a cultural movement. Collaborations with heavyweights like Jay-Z, Eminem, and Virgil Abloh have elevated the label’s reputation, with Griselda representing an unapologetic, authentic return to hardcore hip-hop.

Over the past decade, Griselda Records has grown from an underground staple to a mainstream force, known for reshaping the hip-hop landscape while staying rooted in its raw, Buffalo origins.

Now, Griselda Records will look to take its undeniable style and ethos to the footwear world with the help of Saucony.

Stay tuned to Snkrs Day on Instagram and the sneaker release dates page to stay on top of the latest news and drops.

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