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In this slow motion video from Nike, the world’s leading shoe manufacturer shows some love to sneakerheads everywhere. Between shots of athletes pursuing their respective goals, a sneaker collector is featured opening the box for his Nike Air Yeezys. The collections also includes a solid selection of Nike SBs, and even the “Mcfly” Hypermax can be seen in the background. Another interesting cutaway focuses on a young child peering in to a shoe store display window, clearly developing an early passion for Snkrs Day.

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